1. Global Media Flows Alejandra Valencia Cantoral ID: 144758
Paola Vera Albarran ID:
Rebeca Salas Hernandez ID:
Esefania Aarún Tassinari ID:

2. MEDIA FLOWS Media flows:
70’s-80’s: Research claims the existence of unbalanced, unidirectional flows of TV programmes and foreign news from the “centre” to the “periphery”.
Main media flows are divided into 3 categories:
Global
Transnational
Geo-cultural
MEDIA FLOWS

3. U.S. Western Media
#1 Exporter of media
Dominant Flows

4. U.S.A (DOMINANT FLOW) LATIN AMERICA (CONTRA FLOW)
Telenovelas
Televisa – México (Mayor productor de programación en español)
Venevisión - Venezuela
Globo – Brasil
Colombia – RCN
Argentina – Telefe
U.S.A (DOMINANT FLOW) LATIN AMERICA (CONTRA FLOW)

5. Broadcast in 50 languages and dialects
Reaching 100 countries
Helps creat a trasnational identity
Consumption patterns
Telenovelas has succeded in non spanish speakers countries
Telemundo

6. Contra Flows Non Western Nations / Cultures Subaltern Flows
Diasporic Audiences
Deterritotialization
Contra Flows

7. The global media in the first decade of the 21st century represents a complex terrain.
Commercialization of media systems around the world has created new private networks that are primaly interested in markets and advertising seeing the audience as consumers.

8. Bollywood as a major example of transational global flows, India has emerged as a key destination for outsorcing media content.
India

9. Geo-Cultural media cater to specific cultural-linguistic audiences wich may be scatterd around the world.
India´s ZEE TV

10. Bollywood 70 countries South Asia diáspora Popular in: Arab world
Central and south Asia
Africa countries
Bridge between western and indian popular cinema
Bollywood

11. CHINA AND SOUTH KOREA CCTV9- tv in english Channel Phoenix 1996
For diasporic audiences
“Window to the world for the Chinese global community”
CHINA AND SOUTH KOREA

12. • Digital technology
• Privatized and deregulated broadcasting
• Satellite networks
Have helped put Asian media on the map and the growth of cultural products.
Example: Pusan International Film Festival.

13. South Korea:
Film
Soap operas
Popular music
Online games

14. 2005:
South Korea- leader in broadband penetration
China- largest television market
China- largest number of mobile phone users
China- largest exporter of IT products
2006:
Chinese- 2nd largest language online

15. “A new geography of trade with East Asia and China in particular, taking the lead is already having a significant impact on international trade flows”
(UNCTAD, 2005: 153).

16. Dominant groups of interests
Media Imperialism
Dependency
Hibridity
*Audiences
Implications

17. “Diasporic Public spheres”
Indigenization
Consequences

20. Case study https://www.youtube.com/watch?v=kZ02_Uzf7So
Case study

21. IS FRENCH CINEMA INFLUENCED BY HOLLYWOOD
IS FRENCH CINEMA INFLUENCED BY HOLLYWOOD? DOES CULTURAL EXCEPTION ACTUALLY PREVENT THIS OR NOT? DO FRENCH IDENTITY AND VALUES REMAIN UNTOUCHED (in their films)?