2. EXPLOSION IN VIEWING OPTIONS THE FIRST 50 YEARS THE LAST 10 YEARS THE LAST 5 YEARS BROADCAST TV CABLE & SATELLITE VCR DVD DVR VOD ONLINE VIDEO GAMING CONSOLES CLOUD DVR INTERNET TV MOBILE VIDEO TABLET TV APPS

3. RAPID ADOPTION OF DEVICES GAME CONSOLE IPTVTABLETSMART- PHONE UP 34% LAST 12 MOS. 46%10%14%51% UP 1% LAST 12 MOS. UP 400% LAST 12 MOS. UP 25% LAST 6 MOS.

4. RAPID ADOPTION FOR VIDEO VIEWING 95% watch on TV 54% watch online 14% watch on mobile 88% of tablet owners 86% of smartphone owners use their devices at least once a month while watching TV

5. SCREEN SHIFTING IS HAPPENING DISTRIBUTION OF AVERAGE DAILY MINUTES SPRING/FALL 20081 ST QUARTER 2012 SOURCE: VEMC 2008, CROSS-PLATFORM DATA, QUARTER 1, 2012. DISTRIBUTION OF AVERAGE DAILY MINUTES #C360

6. NETFLIX WOULD BE THE LARGEST SUBSCRIPTION TV DISTRIBUTOR *Subscribers (mm) 24.4 22.3 19.9 14.0 11.9 33 hours per month, per sub * Company reports 155 hours per month, per viewer #C360

7. CROSS-PLATFORM INNOVATION EXTENDING C3BEYOND C3 EXTENDED SCREEN STREAMING TABLET APPS ODC3Cross- Platform Program Ratings Cross- Platform Campaign Ratings CONTENTADS

8. EXPANDING THE CROSS-PLATFORM HOMES PANEL 10,000+ Cross-Platform Homes WHERE WE AREWHERE WE’RE GOING 2x larger Expanding to tablets and mobile #C360

9. PANEL DISCUSSION #C360

10. WHAT DID YOU THINK? RATE THIS SESSION USE THE MOBILE AGENDA: 1.SELECT SURVEY 2.FIND THE LINK FOR YOUR SESSION USE YOUR PC OR IPAD: 1.NIELSEN.COM/C360 2.ACCESS THE ATTENDEE ONLY LINKS