1. Meetings & Conventions USA Markets May 11, 2005

2. Today’s Agenda  Welcome & Introductions  2004-A year in review  Vancouver…Becoming a Genuine Brand  Meetings & Conventions Trends  Meetings & Conventions Goals  SWOT  Media & Advertising  Working with Meetings & Conventions Team  Q & A

3. Member Services Your Member Services team:  Janet Carson, Vice President, Visitor & Member Services  Eric Kalnins, Manager, Member Services  Curtis Wong, Account Executive  Eric Glaser, Account Executive  Kathy Myck, Member Services

4. Presenters Wendy Surkan, Eastern USA Kyle Matheson, Washington DC & Region Sonia Baldissera, Midwest USA Bronwyn Slade, Western USA

5. Hello, My Name Is...  Who are you?  Where do you work?  What do you hope to learn today?

6. Meeting & Convention Priorities  Generating long-term, city-wide business  Ready for expansion  Building short-term (0-2 years) business opportunities  Leadership & Accountability  Customer-focused & market driven  Dynamic & innovative bids

7. 2004 A Year in Review  Exceeded all targets! - Lead roomnights: 33% increase over 2003 - Definite roomnights: 45% increase over 2003 - 33% short-term bookings; 67% long-term  Held 25 citywide meetings  Short-term lead generation and database clean up  UK/Europe Sales Representation  Chicago Sales Representation  Be A Host

8. Vancouver…Becoming a Genuine Brand  Brand Review  Vancouver Brand Promise  The Brand Opportunity  The Brand Identity

9. Meetings & Conventions Trends  Sustained market recovery; 2% growth in 2005  Buyer’s market  Standardized meeting management policies & procedures  Measuring Meeting ROI  Outsourcing Here to Stay  Attrition Resolution  Web and Wireless

10. Meetings & Conventions Trends  City Site Selection based on “Word of Mouth”  Competitors Dependent on Season  Competition between Meetings for Attendees & Exhibitors  Hotel Selection based on “Cost” and “Quality”  Planner/Supplier Dynamic  Elevated Recognition of Meeting Planner Position

11. Networking Break

12. Marketplace Opportunities  Overall destination appeal  Expansion of the convention centre  2010 Olympic Games  Strengthening U.S. economy  Excellent infrastructure  High value & quality of products & services  Airlines more flexible with Saturday stayovers  Issues in competing cities

13. Challenges  Unknowns about expansion  Lack of 1000+ room hotel on-site  CVBs with larger budgets and incentives  Lack of large off-site venues  Conservative room blocks  Increased use of the internet for destination research  Perception of lack of air access and high airfares

14. Challenges Cont’d  Increased security measures, VISAs and passports  Concerns about customs  Exchange rate – strengthening CDN dollar  Peak season hotel rates  Small convention hotels  International politics and trade disputes  US Government travel policy

15. Addressing the Challenges  Remove the value proposition from the Vancouver sell  Be proactive & spread the good word  Handle objections earlier in the sales process  Be prepared to be creative, flexible & think long term

16. Media Relations  Media relations team works to get coverage of Vancouver in consumer and trade magazines for free.  In 2004 audience of 340 million reached worldwide through print and broadcast outlets.  Advertising equivalency of this coverage was $22.5 million.  Outlets include ABC’s The Bachelor, M&C magazine, US Weekly, Cooking Light, National Geographic and Meetings West.

17. Media Relations  The media relations team achieves this coverage through:  Hosting 400 media per year on site inspections  Providing support such as fact checking, images and story ideas  Sending monthly newsletters and regular updates to our extensive database of media contacts  In-market activities, including media marketplaces, CTC media events and sales calls

18. Working with Meetings & Conventions Team  Members Only  Sales vs Convention Services  Client-driven lead distribution  CVB M & C Team-we are here to help you!

19. Q & A

20. Wrap Up Workshop Evaluations Mark Your Calendar! –May 26, 102 nd Annual General Meeting –June 8, Media Training RSVP ONLINE through the Members Only website at tourismvancouver.com/members or call 604.631.2855 tourismvancouver.com/members

21. Thank You For Coming!