1. Copyright © 2010 TaxiPass — Confidential Taxi Technology Deployment Best Practices Copyright © 2010 by Frontier Payments, LLC. No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means — electronic, mechanical, photocopying, recording, or otherwise — without the permission of Frontier Payments LLC This document provides an outline of a presentation and is incomplete without the accompanying oral commentary and discussion. 1500 Broadway 14 th Floor New York NY 10036  1-800-Cab-Ride.com Create the Right Eco System to ensure Success.

2. Copyright © 2010 TaxiPass — Confidential 1 I.Who is TaxiPass II.Technology deployment challenges with taxi industry III.Typical outcomes for when passengers asks to charge ride IV.The 4 Ingredients for Successful Card Acceptance in Taxis (1) User Experience (technology) (2) Operating Model (3) System Aggregation (4) Funding Model V.Implementation Options TaxiPass Executive Summary

3. Copyright © 2010 TaxiPass — Confidential 2 Who is TaxiPass? What we are: End-to-end, full service, turn-key cashless payment solution provider What we are NOT: We are not a cab company, credit card processing company or hardware provider What industries do we work with: Taxi, limo, black car, shuttle and livery companies Why we exist: Enhance ground transportation quality and service in fleets, cities & airports Where is TaxiPass: TaxiPass processes more cashless payments in taxis in more cities in the US than anyone else

4. Copyright © 2010 TaxiPass — Confidential 3 Technology deployment challenges with taxi industry Capped [regulated] Pricing of fares Credit card transactions are an expensive payment option Drivers live day by day and don’t have bank accounts or credit history Fragmented, “mom & pop” independent contractors Limited repeat customers

5. Copyright © 2010 TaxiPass — Confidential 4 Typical Outcome #1: Driver Resistance “Can you please pay by cash instead [I need to pay a bill]” “My credit card machine isn’t working” “Can I take you to an ATM?” “It is going to take a long time to get approval to charge the card” “Can you pay me by filling up my gas tank instead [by using card]?

6. Copyright © 2010 TaxiPass — Confidential 5 Typical Outcome #2: High Cost Manual Driver Acceptance How card approved How card processed How card charged Cost of the above Cashes credit card slips Does who knows what with cc #s The guy with gold chains at airport or Driver pays 5% - 10% Passenger experiences slow unaccountable transaction and risks identity/card theft

7. Copyright © 2010 TaxiPass — Confidential 6 The 4 Ingredients for Successful Card Acceptance in Taxis (1) User Experience (Technology) (2) Operating Model (3) System Aggregation (4) Funding Model

8. Copyright © 2010 TaxiPass — Confidential 7 (1) User Experience: Defined tech specs (vs. no standards) I. User Experience (Cost-Efficient Technology) II. Business Model III. Operating Model IV. System Integration & Revenue Collection Ideal User / Technology Specifications Security: –PCI Compliance –Passenger does not hand over card to driver –Passengers controls transaction (not reliant on cabdriver) –Full credit card number not printed Ease: Touch Screen Accountability: GPS tracking Speed: No slow manual (voice based) charges Kiosk Point of SaleCell PhoneRear Seat Terminal

9. Copyright © 2010 TaxiPass — Confidential 8 (2) Operating Model: Expert Administrator (vs. individuals) I. User Experience (Cost-Efficient Technology) II. Business Model III. Operating Model IV. System Integration & Revenue Collection IssueIndividualExpert Administrator Driver InvolvementHighLow Time to receive fundsSlowImmediate AccountabilityLimitedStrong Customer ServiceSpottyDedicated PaperworkCumbersomeAutomated CostHighLow Expert Administrators let a cabbie be just that, a cabbie!

10. Copyright © 2010 TaxiPass — Confidential 9 (3) System Aggregation: Centralized platform (vs. none) Expert administrators can also aggregate the technology in taxis to provide Airports with aggregated: reporting analytics messaging GPS tracking data revenue collection Note: Some markets prefer to provide this tech integration and management on their own. I. User Experience (Cost-Efficient Technology) II. Business Model III. Operating Model IV. System Integration & Revenue Collection

11. Copyright © 2010 TaxiPass — Confidential 10 (4) Funding Model: Consumer (vs. driver) I. User Experience (Cost-Efficient Technology) II. Business Model III. Operating Model IV. System Integration & Revenue Collection Relative # of Cashless Transactions per vehicle in Miami-Dade Relative Card Usage Source: 300 TaxiPass & Verifone only taxis Cabs with No Tech (Driver Funded) Cabs with Driver Funded Technology Cabs with Consumer Funded Technology 7 x2 x Deploying this solution is expensive (NYC taxis pay ~$5k / year), In smaller markets, a consumer funded approach has performed best

12. Copyright © 2010 TaxiPass — Confidential 11 Implementation Options Organic Adoption –How drivers get paid is not regulated by cities and airports –For example, drivers could accept traveler’s cheques as a form of payment –Therefore, 3 rd party processors can offer services like TaxiPass without any rule changes Promote Adoption –Other cities/airports want to promote card acceptance and they have provided TaxiPass with cashiering booth at airport (simply rent a parking spot or offer same permit as other mobile vendors) Mandate & Standardize –After mass adoption, cities have standardized consumer funded model & technology –Or airports mandated solution / offering for all drivers/passengers