2. A Look at Biases and Risks

4. MOST PEOPLE WOULD SAY SHARKS

5. BUT THE REAL ANSWER IS COWS

7.  Micromort  Unit of acute risk  1 in 1,000,000 chance of dying

12.  Availability Bias  Bad News Effect

13. = report on shark attacks = report on cow stampedes = 66 U.S. results on NY Times  MORE LIKELY TO BE ATTACKED BY SHARKS =1 result on NY Times  LESS LIKELY TO BE ATTACKED BY COWS

15.  Time Magazine declared 2001 the ‘Summer of the Shark. The  Thereafter, any encounter with a shark made prime time news.  2001: 5 Worldwide Killed in 76 Attacks  2000: 12 Worldwide Killed in 85 Attacks

16. Annual “Shark Week” every Summer 55 Wiki pages in Category: “Films about Sharks”

17. 7 Wiki pages in Category: “Films about Cows”

22. 41,149 suicides U.S. 2013 16,121 homicides U.S. 2013

23. Too many movies 533 Wiki pages in Category: “Serial Killer Films”

24. 170 Wiki pages in Category: “Films about Suicide”

26.  TAKE HOME: Media can have a huge influence in the biases we hold because of how available and memorable it portrays events.

27.  http://www.bbc.com/future/story/20120209-a-lesson-in-risk http://www.bbc.com/future/story/20120209-a-lesson-in-risk  http://www.stubbornmule.net/2010/12/micromorts/ http://www.stubbornmule.net/2010/12/micromorts/  http://io9.com/introducing-a-unit-of-death-1450909092 http://io9.com/introducing-a-unit-of-death-1450909092  http://plus.maths.org/content/os/issue55/features/risk/index http://plus.maths.org/content/os/issue55/features/risk/index  http://wnyyradio.com/news/25-shocking-things-more-likely-to-kill-you-than-a-shark/ http://wnyyradio.com/news/25-shocking-things-more-likely-to-kill-you-than-a-shark/  http://www.google.com/trends/ http://www.google.com/trends/  http://mentalfloss.com/article/51181/micromorts-your-guide-living-longer http://mentalfloss.com/article/51181/micromorts-your-guide-living-longer  http://www.cdc.gov/nchs/fastats/homicide.htm http://www.cdc.gov/nchs/fastats/homicide.htm  http://www.cdc.gov/nchs/fastats/suicide.htm http://www.cdc.gov/nchs/fastats/suicide.htm  http://well.blogs.nytimes.com/2007/10/31/how-scared-should-we-be/?_r=0 http://well.blogs.nytimes.com/2007/10/31/how-scared-should-we-be/?_r=0  http://www.sharksavers.org/en/education/sharks-and-people/shark-attack-media-hype-or-shark-truth/ http://www.sharksavers.org/en/education/sharks-and-people/shark-attack-media-hype-or-shark-truth/  http://query.nytimes.com/search/sitesearch/?action=click&contentCollection&region=TopBar&WT.nav=searchWidget&module=SearchSubmit&pgty pe=Homepage#/cow+stampedes/since1851/allresults/1/allauthors/relevance/U.S./ http://query.nytimes.com/search/sitesearch/?action=click&contentCollection&region=TopBar&WT.nav=searchWidget&module=SearchSubmit&pgty pe=Homepage#/cow+stampedes/since1851/allresults/1/allauthors/relevance/U.S./  http://query.nytimes.com/search/sitesearch/?action=click&contentCollection&region=TopBar&WT.nav=searchWidget&module=SearchSubmit&pgty pe=Homepage#/shark+attacks/since1851/allresults/1/allauthors/relevance/U.S./ http://query.nytimes.com/search/sitesearch/?action=click&contentCollection&region=TopBar&WT.nav=searchWidget&module=SearchSubmit&pgty pe=Homepage#/shark+attacks/since1851/allresults/1/allauthors/relevance/U.S./  http://www.forbes.com/sites/warrenmeyer/2012/07/12/summer-of-the-shark-global-warming-edition/ http://www.forbes.com/sites/warrenmeyer/2012/07/12/summer-of-the-shark-global-warming-edition/  http://www.sharksavers.org/en/education/sharks-and-people/shark-attack-media-hype-or-shark-truth/ http://www.sharksavers.org/en/education/sharks-and-people/shark-attack-media-hype-or-shark-truth/