1. Copyright © 2015, Oracle and/or its affiliates. All rights reserved. JD Edwards Summit Recent CX Acquisitions What’s Oracle been up to? Charles McGuinness Director, Customer Strategy

2. Copyright © 2015, Oracle and/or its affiliates. All rights reserved. Safe Harbor Statement The following is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions. The development, release, and timing of any features or functionality described for Oracle’s products remains at the sole discretion of Oracle. 2

3. Copyright © 2015, Oracle and/or its affiliates. All rights reserved. Extra Disclaimer The discussion of acquisitions that follow are backwards looking, and not from the vantage of an “insider”. I am not involved in discussions before or after an acquisition is made. Opinions expressed are purely my own, and may or may not reflect the view of Oracle. 3

4. Copyright © 2015, Oracle and/or its affiliates. All rights reserved. 2014 at a glance (and a bit of 2013) JanFebDecMarAprMayJunJulAugSepOctNov < 2014 10/13 12/13 10/13 11/13

5. Copyright © 2015, Oracle and/or its affiliates. All rights reserved. Product Marketing Part of Data-as-a-Service “The industry-recognized leader at connecting offline consumer spending to digital marketing” Uses loyalty programs to drive ad presentation Opportunities Traditionally tied to marketing, but: – Strong Vertical Solutions – Interesting Data Services Email to Postal Matching – Feed marketing from ERP/CRM insights Turn your customers into online advertising targets Reach consumers who spend like your best customers Loyalty data 5 Datalogix (Note: Not closed yet)

6. Copyright © 2015, Oracle and/or its affiliates. All rights reserved. Product Content Management “Leading provider of content storage management solutions that help companies migrate, manage, and monetize large-scale media assets.” Opportunities Targeted to media companies Tie into monetizing assets 6 Front Porch Digital

7. Copyright © 2015, Oracle and/or its affiliates. All rights reserved. Product Sales Integrated software and hardware solutions to the Hospitality and Retail industries. Opportunities Integrating POS data into JDE 7 Micros

8. Copyright © 2015, Oracle and/or its affiliates. All rights reserved. Product Service TOA is the leading provider of cloud-based field service solutions that optimize the last mile of customer service for enterprises by coordinating and managing activities between dispatchers, mobile employees and their customers. Opportunities Provide viewing and real-time procurement of inventory Dispatch the right parts to be available when field service employee arrives Address customer issues; track defects and improve operational efficiencies Tie into Service in JDE 8 TOA

9. Copyright © 2015, Oracle and/or its affiliates. All rights reserved. Product Service LiveLOOK is a leading provider of cloud-based, real-time visual collaboration with innovative technology for co-browsing and screen sharing that improves the quality of customer interactions. Opportunities End-user application support Support internal services Integrate into support in JDE CRM 9 Live Look

10. Copyright © 2015, Oracle and/or its affiliates. All rights reserved. Product Marketing (Web Advertising) BlueKai is the industry's leading cloud-based big data platform that enables companies to personalize online, offline and mobile marketing campaigns with richer and more actionable information about targeted audiences. Opportunities BlueKai has an insatiable appetite for data: being able to give it better information about customers produces better marketing results. Allows for data sharing between partners Campaign ROI analysis We’re seeing a lot of excitement around BlueKai 10 BlueKai

11. Copyright © 2015, Oracle and/or its affiliates. All rights reserved. Product Marketing (B2C Email) Responsys is used by the most respected B2C brands across the globe to manage and orchestrate marketing interactions with their customers across email, mobile, social, display and the web. Opportunities ERP can feed data into Responsys Campaign ROI analysis 11 Responsys

12. Copyright © 2015, Oracle and/or its affiliates. All rights reserved. Product Sales BigMachines' CPQ Cloud accelerates the conversion of sales opportunities into revenue by automating the sales order process with guided selling, dynamic pricing, and an easy-to-use workflow approval process, accessible anywhere, on any device. Opportunities CPQ tend to require ERP data CPQ can be part of CRM or part of ERP 12 BigMachines

13. Copyright © 2015, Oracle and/or its affiliates. All rights reserved. Summary My rough sense of Oracle’s acquisitions: – Deeper Vertical Specialization – Sales, Service, Marketing – Technology To me, it reflects Oracle commitment to dominate the CX marketplace But I have no special insights … 13

14. Copyright © 2015, Oracle and/or its affiliates. All rights reserved.