1. Database Analysis & Marketing www.armdata.com.auwww.premcomp.com.au

2. The Power of Database Marketing u Powerful Software Programmes allow Analysis of Customers & Marketing Campaigns u Powerful Computer Systems allow Business Information Management u Major Corporations Rely on Databases & CRM u Developing Customer Profiles - Guest is Worth $ to the Company “FOCUS ON BUILDING PROFITS BY MAXIMISING CUSTOMER RELATIONSHIPS”

3. Advanced Relationship Marketing  (The Software) u Advanced Relationship Marketing  (ARM) is Proprietary Bureau Software u Analyse all Existing and New Customer Transaction Data from the PMS u Analyses Actual Responses from Campaigns To put it simply...... ARM converts operational transaction data into a sophisticated marketing database database.

4. Database Collection & On-going Training u Database Accuracy u Procedures u Data Collection u Australian Postcodes u Data Output

5. Market Analysis Following are some special flag examples : 1.No-mail Customers 2.Customer Promotional History 3.Direct Response Source u Activity Tracking 4.Market Code Tracking

6. u a)Initial ARM Report u b)A Monthly ARM Report The ARM Report includes : u 1. Analysis of Guest by Residential State. u 2. Analysis of Guest by Residential Country. u 3. Analysis by Presort Area. u 4. Analysis by Total Visits. u 5. Analysis by Total Nights. u 6. Analysis by Total Revenue. u 7. Analysis by Average Revenue per Visit. u 8. Analysis by top 10 Presort Areas. u 9. Analysis by top 100 Spenders. u 10. Analysis by Market Segment. The ARM Report The ARM System consists of the following reports -

7. Cleaning Procedure Hotel Stay Information Load DataLoad Main Database Check /Clean Address Information Add De-duping/Mail Grouping Information Check/Clean Name Information Load All Transactions Generate Report ARM Reports

8. Sample ARM Report

12. Direct Mail Analysis Past Guests from a Sydney 5 Star Hotel that were Mailed & have responded. 9,000 Past Guests were mailed at a cost of $15,000 After 5 months, this direct mail program returned over $200,000!!!

13. This program returned 15½ times the cost Direct Mail Graph

14. The Benefits u Analyse your Packages - Revenue measurable to the Dollar u Analyse your Direct mail programs - Justify them to the Dollar u Analyse & Target Best Producing Postcodes, so you can 1. Target your Advertising 2. Target your Direct Mail u Drive your Business with Facts u Drive your Local Market - this market has Higher Margin & more F&B spend u Enhance Data Entry Procedures at Front Office u Enhance Customer Goodwill with a more Knowledgeable & Personalised approach u Measurable Return on Marketing Investment u Research - Communicate via Telemarketing for Surveys & Focus Groups

15. For More Information Please visit our website for more information, or to arrange for a quote www.armdata.com.au Brought to you by www.premcomp.com.au