2. Public Service Announcements Russell Moorehead, P.E. Vice President, Chattanooga Office Manager Barge, Waggoner, Sumner and Cannon, Inc. BEST PRACTICES

3. faith Trust and confidence in things unseen

5. Our Team ASCE Chattanooga Branch members City and County Storm Water officials Radio Station sales representative

6. The Media Morning and afternoon “drive time” 30 second spots on local news/talk radio

7. The Message Engineers: Not like Howard Wolowitz We are cool We are great We are awesome We have pocket protectors We design things We construct things We LOVE math

8. The Message Engineers make the world a better place by designing projects that protect and improve water quality

9. 30 seconds is not a lot of time Radio station personnel assisted with developing the script to fit the allotted time. Radio station personality recorded the PSA’s for us

10. The Message Developed 5 different versions Broadcast 40 times during E-week

11. The Cost $1,000 for 40–30 second PSA’s broadcast during E-week

12. The Funding Year 1 - $750 SPAG and $250 Branch Year 2 - $350 SPAG, $250 Branch, $200 each from the City and County

13. Lessons Learned Start early ABC’s – Accurate, Brief, Clear Focus on Brief Use a positive message Be Flexible Get the message out

14. For More Information SPAG Report and scripts available in ASCE Best Practices Manual Contact Russell Moorehead rdmoorehead@bwsc.net (423) 756–3025