1. Why MSi products stand out vs. competition

2. Patented air flow design High grade conductive blended aluminum alloy Curved fins provide 20% more surface area 60% less weight than die cast competitors Runs 9◦ cooler than any other LED lamp

3.  Custom designed driver Runs at 60% of capacity Optimized efficiency = less energy used Long Life industrial spec components CAPs rated in excess 50,000+ hours Wide dimmer compatibility

4. Proprietary Optical Design 93% efficiency in light output Anti-glare facets on lense Eliminates shadows, watermarks and lines Air flow vents throughout the top retainer Optical grade acrylic for clear imaging Manufactured in 10K clean room

5. Proprietary conductive material Completely designed in-house Optical & Electrical test & inspection 100% production traceability High Temperature, Long Life Capacitors Proprietary conductive material Completely designed in-house Optical & Electrical test & inspection 100% production traceability High Temperature, Long Life Capacitors

6. High performance LED chip Single Diode Blended binning for consistency and CCT Proprietary Binning Formula Full control over the color and quality of chip

7. 7 LED Light Engine (Ring) Tapered “Microprism” Light Guide Light Extraction Pattern using glass bead technology 3M ESR Film (lining walls) Light Guide 3M Optically Clear Adhesive Integrated Heatsink 3M Adhesive 3M IP 3M Product 3M custom pin strip & socket connectors 6/27/2013 Confidential - 3M Corporate Ventures