1. DEMOLITION DAVE

2. Demolition Dave Primarily an App Store release (iPhone/iPad/Ipod) –(no reason for it not be released on Android platforms as well). 2D Physics based strategy/puzzle game with platformer elements ‘Tick Tick BOOM! Help Dave demolish…or be demolished!’

3. Target Audience –Male –18-24 years old –Initially EU/US release Expected to attain a PEGI rating of 3+

4. Unique Selling Points Slo-mo explosions! –Satisfying and addictive carnage in Slo-mo! Arsenal of explosive weapons Realistic physics –Buildings explode and collapse realistically Cross-genre –Elements of a puzzle/strategy game mixed with platform elements Unique online features

5. Similar Titles Angry Birds Tiny Wings Ragdoll Blaster Series Worms Demolition Maxplosion

6. Game Concept Use a given set of explosives to destroy a structure Navigate around the structure and choose what explosive to set and where Different materials have different properties Timed ‘fuse’ creates frantic and hectic gameplay Destroy a ‘par’ percentage of the building to progress

7. Look and Feel Angry Birds + Worms + big explosions! Set in a cartoonish world. Will have a ‘western’ cartoon/comedic style with varied environments including: –Construction –Urban –Medieval/gothic Different weather conditions will also vary environments and gameplay

8. Key Gameplay Aspects Realistic physics –Explosions –Movement –‘Weapons’ Simple and addictive ‘pick up and play’ mechanics Rewarding ‘payoff’ with blowing stuff up! Comedic elements

9. Key Gameplay Aspects Weapons:

10. Screen Layout HUD & Controls

11. Game Rules Dave cannot die, but can be dazed by: –Falling from a height –Being hit by flying birds –Being hit by falling tools/debris

12. Game Rules Structures can be made of varying materials: –Wood – can be destroyed with gunpowder –Stone – can be destroyed with C4 - Metal – can be destroyed with thermite

13. Game Rules Fuse - Each level will have a time limit. Once the time has run out, the fuse detonates all explosives. You can detonate before this by pressing the detonate button Other Structures – In more difficult levels, other structures that must not be damaged can be present. Damaging these loses you points (indicated clearly by a ‘Do Not destroy!’ sign).

14. Game Progress Levels are organized by chapter Each level is completed when a ‘par’ percentage of the structure is destroyed Each chapter only unlocks once the previous chapter is complete Each chapter introduces a new explosive, steadily increasing level complexity and variance Game currency earned from each completed level

15. Points Each level is rated – C to A+ Based on points and structure percentage damage Points earned through structure damage Bonus points earned by quick detonation and leftover explosives The Higher the rating, the more game currency you earn

16. Game Modes Single Player – Main campaign Dave’s house – design and build your own structure. Improve and customise by spending game currency Challenge Mode – Challenge your friends via bluetooth or play online via game center! Take it in turns to destroy as much of the other person’s ‘house’ to win game currency

17. Environments Six chapters – each chapter has 10 levels Each chapter adds new explosive Each chapter also changes in art style and structure complexity (different environments) –Construction site –Urban –Desert –Arctic –Gothic –Industrial

18. Environments Different environments alter weather, which can affect daves movement (Ice and rain, etc). Wind effects will also alter throwable weapons trajectory.

19. Cut Scenes Intro cutscene is shown before each new chapter Short and entertaining cutscenes will reward the player after completion of each chapter

20. Menu System Main Menu Campaign Single/Co-op select Chapter Select Level Select Quit Online Features Leaderboards Xbox Live Store Achievements Options Display Sound Controls

21. Game Flow Main menuCampaignChapter SelectLevel Select Cut scene (if applicable) Level starts Camera Pans across level Percentage required is dsplayed Camera centers on Dave Fuse starts Player controls Dave Navigate level, set explosives Player/fuse detonates explosives Camera pans outSlo-mo explosions Structure damage percentage shown Points calculated Level finished menu is shown Score, high score, level rating and currency earned shown Quit to main menu, replay level & next level buttons displayed

22. Monetization Freemium model (free to download) In game currency purchases Purchase of campaign mode special ‘wrecking ball’ weapon available –50p for a single use –£1.00 5 uses –£5.00 for unlimited uses (one use max per level)

23. Social Elements Game Center – achievements and high score tables Challenge mode Facebook – post high scores and game center achievements to your wall, Invite friends to purchase the game. Twitter – tweets level completion and high score. Automatic hashtags. Linking to social networks gives extra custom features to use in daves house and themes for iPad/iPhone.

24. DLC/Sequels In game currency – buys colour schemes, decorations and custom features for daves house Also buys upgrades (stone/metal materials and other defensive upgrades such as traps). Campaign Updates will be released at later dates encouraging players to continue playing. Daves House updates will be released at regular intervals to encourage challenge mode

25. Thank You! ANY QUESTIONS?