1. Barriers towards the inclusive design of tourism Tomomi Wakiya Dr Graham Miller Prof. John Tribe University of Surrey, UK

2. Research aim Background Research problems - Exclusion of disabled people from the design of tourism - Deficiencies in the existing public participation approaches in tourism Research aim - To identify the barriers toward inclusive design of tourism Civic Tourism Conference II - October 15-18, 2008.

3. Disability (Handicap) Medical vs social model of disability Interpretation of disability - Disability as a socially constructed notion - Role of power and culture Disability and tourism Civic Tourism Conference II - October 15-18, 2008.

4. Social exclusion Social exclusion as a multi-dimensional process Related issues - poverty, rights, citizenship Social exclusion and disability Social exclusion and tourism - Visitor-related and host-related approaches Civic Tourism Conference II - October 15-18, 2008.

5. Inclusive design of tourism Existing public participation approaches to tourism The concept of inclusive design The design of tourism Inclusive design of tourism Civic Tourism Conference II - October 15-18, 2008.

6. The design of tourism Planning Products/ service Developing/ Constructing Promotion Staff training Sales/ Delivery User/customer feedbacks Evaluation User research/ Marketing Civic Tourism Conference II - October 15-18, 2008.

7. Issues raised so far The reasons of involving disabled people Barriers to involve disabled people - Time constraints and funding limitation - Knowledge and previous experiences - Little input from customers with disabilities ‘Since we started the customer feedback form, I haven’t seen anything on that. Nothing comes back’. Civic Tourism Conference II - October 15-18, 2008.

8. Issues raised so far (cont.) Involvement of disabled people - Outcome or process? Knowledge and previous experiences Commercial orientation Low disability awareness Civic Tourism Conference II - October 15-18, 2008.

9. Conclusion Disabled people are excluded from the design of tourism Barriers toward involving disabled people in the design of tourism exist Potential of inclusive design of tourism Civic Tourism Conference II - October 15-18, 2008.