1. PREPARING PUBLICATIONS Using Color in Publications

2. Preparing Publications Using Color in Publications

3. Color Terminology Balance: Amount of light and dark in a picture Color wheel: Device used to illustrate color relationships Contrast: Amount of gray in a color Gradient: Gradual varying of color Hue: Variation of a color, such as green-blue

4. Color Terminology Pixel: Each dot in a picture or graphic Resolution: The number of dots that make up an image on a screen or printer Reverse: Black background on white foreground Saturation: Purity of color

5. Communicating with Color Color in a publication can elicit feelings, emphasize important text, and attract attention Choose one or two colors Use “spot color” by using color only in specific areas

6. Printing with Color Print all copies on a color printer Print on a color printer and duplicate with a color photocopier Print on colored paper or specialty paper