1. By: Brantley Hathcock, Kristin Kennedy, Mary Rust & Matt Warner

2. Let Them Eat Cake? The context of the quote, as attributed to Marie Antoinette, was during a famine caused by a bread shortage. Upon being alerted that her people were starving due to having little bread to eat, she is said to have replied, "Then let them eat cake."

3. Our Inspiration Marie Antoinette’s style was lavish, bold and utterly feminine. Our goal is to care and provide chic European clothes for our customers. Instead of having to sift through so many websites to order your favorite European specialty, we’ll have it ready for you. We carry over 30 different European labels and brands. We want to bring the U.K. to the U.S. by finding the hottest trends in Europe and bringing them to our store straight off the streets.

4. Customer Profile Age: 18 – 30 Gender: Female Income: Middle – High Class Occupation: College Students – Young Professionals Geographical Location: United States Urban Areas Ethnicity: Any American Woman Interested In European Fashion

5. Our Customer Name : Elina A. Age : 18 Years Old Location : Brooklyn, New York Occupation : FIT Fashion Student by day & Vintage Clothing Store sales associate by night Why she shops L.T.E.C: She is from Sweden and has a European Style. She looks for new and innovative ways to wear her clothes and is glad to have somewhere in the U.S. to acquire the brands she enjoys wearing. Fashion Icons : Audrey Hepburn & Sienna Miller

6. Name : Sophia K. Age : 22 Years Old Location : Charleston, South Carolina Occupation : Model & Photographer Why she shops L.T.E.C: I can always find new garments that I can wear with so many other things and in different ways. It’s not too expensive and I like the atmosphere of the store! Fashion Icons : Lykke Li & Cory Kennedy Our Customer

7. Marketing Plan Ads to be featured in trendy fashion magazines like: Nylon, Radar, Blu, Paper, Flaunt, ect. Posters will be posted in downtown areas of major U.S. cities First store to open in Atlanta, Georgia Fall 2009

8. Marketing Plan On our grand opening, we will have cupcakes available to every customer, paying or not. Every month we get a new shipment, we will have fresh cupcakes delivered to every store location that will be available to every paying customer to help promote our boutique and draw customers in.

9. Marketing Plan We will also have mannequins around our store dressed from head to toe in our clothing with Marie Antoinette wigs on & time period make up. Our ads will have models like this as well.

10. Promotion Our trademark will be a pink cake and will appear on ads, store bags, etc.

11. Store Interior

12. Retailing Plan Size Range : – Shirts / Jackets / Dresses: XXS – L – Jeans / Pants: 24 – 32 Price Range : – $15 - $300 + (Including Accessories)

13. Casual Wear Fall 2009

14. Night Wear Fall 2009

15. Accessories Fall 2009

16. Shoes / Bags Fall 2009

17. Let Them Eat