1. Automated Facebook Ads…Made Simple Module 2

2. Here’s What You’re Going to Learn in Module 2: Facebook’s ad campaign structure…step-by-step & simplified Understanding “Objectives” and how it sets up the rest of your ad. Secrets of the Unpublished Page Post Ad and how to set it up for max success and the power behind generating leads & sales. Why placement is critical to the success of your ad campaign. Are your efforts paying off? Setting up conversion tracking. Best practices for ad copy that converts. In-depth strategies behind landing pages that convert. SO CRITICAL!

3. Automated Facebook Ads…Made Simple Module 2, Lesson 1 Facebook Ad Campaign Structure For Max Success

4. Set your objective at the Campaign level Set budget, dates/times, targeting, placement & bidding at Ad Set level. Put one Targeting group Per Ad Set. Create your ad(s) and set conversion tracking (if applicable). Set budget, dates/times, targeting, placement & bidding at Ad Set level. Put one Targeting group Per Ad Set.

5. Facebook Ad Objectives

6. Objectives Are Step #1 In Your Ad Setup Setting your objective allows Facebook to understand what you want to achieve with your ad. Facebook will serve your ad based on the objective you set and show you results and costs based on what you choose. In our automated Facebook ads system, we’ll be focusing on “Clicks to Website” and “Website Conversions.”

7. Choosing the Objective in Power Editor

8. Automated Facebook Ads…Made Simple Module 2, Lesson 2 The Facebook Ad Type that Flat Out Works

9. The Art of the Unpublished Page Post Ad

10. Unpublished Page Post Ad Facebook recommends you upload an image with the size: 1200 x 628 pixels (best for all placements) desktop mobile

11. Anatomy of an Unpublished Page Post Ad Text: < 500 characters Headline Display Link Link Description (News Feed Only) Call-to-Action Button

12. What You’ll See in Power Editor (Ads Tab)

13. Benefits of the Unpublished Page Post Ad Creates a post but doesn’t appear on your Facebook page. No spamming your fans with multiple posts. When someone clicks on your ad, it clicks DIRECTLY to your landing page.

14. Setting Up Your Unpublished Post in Power Editor

15. Automated Facebook Ads…Made Simple Module 2, Lesson 3 Conversion Tracking

16. Why is Conversion Tracking Important? Allows you to track whether your Facebook ads are converting. Gotta know if you’re getting a return on your investment! Are you tracking leads (registrations)? Key page views? Checkouts? Adds to Cart? Conversion pixel gets placed on “goal” or “thank you” page between the header tags (don’t worry, we’ll go through it!)

17. Pixel Goes Here Pixel Goes Here

18. Setting Up Your Conversion Tracking In Power Editor

19. Automated Facebook Ads…Made Simple Module 2, Lesson 4 Ad Copy that Converts Into Leads & Sales

20. Best Practices for Ad Copy that Converts

21. Characteristics of Ad Copy that Converts 1.Get attention 2.Offer the “hook” 3.Inspire to action 4.Consider how much will be seen above your image – often times shorter the better. Get to the point! 5.Focus on the benefits of how you can help your target customer rather than the features. What’s the pain point? State it in the ad and how you can help solve it.

22. Ad Copy to Avoid The following types of ad copy raises red flags for Facebook and can potentially get your account suspended or shut down. So, steer clear… “Check out this trick” “Here’s something that ______ isn’t telling you” “Click here to find out more” “This is amazing and revolutionary!” “Make $_____ in 30 days”

23. Let’s Break It Down… The Hook Gets Attention Call-to-Action Inspires to Action/ Call-to-Action Gets Attention

24. Always Consider… When it comes to ads, Facebook wants advertisers to come from the perspective of adding value to its users. So, always be thinking…how can you begin a conversation and add value to your target customers?

25. Ad Copy Examples

29. Images that Get Attention in the News Feed 1.Remember, people are on FB to share with family/friends. 2.Generally, less professional looking (i.e. – stock photos) the better (unless your industry requires otherwise). 3.Consider using yourself/people in your company/customers in the image. 4.Connect to your target customers on a personal and emotional level. 5.Would you share this picture with friends? If no, you may want to reconsider. 6.Be colorful. With so much content in the News Feed, color will help get attention. –Tip: with so much blue color on Facebook, consider avoiding it to stand out. 7.If you’re a product-based business, can you showcase your product while catching attention? 8.I don’t recommend stock photos like you can buy on iStockPhoto. 9.Don’t use images that you don’t have permission to use.

30. Great Image Examples

35. “20% Rule” for Images w/ Text Images can’t contain more than 20% text

36. Facebook’s Grid Tool http://rickmulready.com/FBgridtool

37. Tools for Editing Images Picmonkey.com Canva.com Aviary.com Photoshop

38. Sites for Stock Images (if you must) Unsplash.com Picjumbo.com Gratisography.com Fotolia.com iStockPhoto.com Compfight.com

39. Automated Facebook Ads…Made Simple Module 2, Lesson 5 Landing Pages that Convert Into Leads & Sales

40. Elements of a Great Landing Page 1.Attention grabbing headline that’s consistent with ad copy. –What makes you unique? 2.Sub-headline that supports the main headline 3.Image or video of you (or your client) 4.Benefits and features (only after benefits) of what you’re offering –Use simple and clear language 5.Social proof (testimonials) 6.Simple and obvious call-to-action 7.Guarantee? 8.Split test!!

41. Webinar Landing Pages

43. Remember… When someone registers for your webinar, they are also added to your email list!

44. High-Converting Opt-In Landing Pages

46. Landing Pages on Mobile

47. LeadPages 1.LeadPages makes creating effective landing pages a snap. –Set up pages within minutes –Split test with 3 clicks –Mobile responsive pages –100 templates rickmulready.com/leadpages