1. INEAP Metrics Report Small Business Job Creation Analysis MBA Student Project Presentation April 25, 2012

2. Agenda Goal: Illustrate your Job Creation Story Project Overview Define Metrics Communicate with Metrics Standardize Metrics Composite Index

3. Metrics Illustrate Your Story AudienceMessage Congressional and Agency Oversight Communicate Mission Success Agencies and ProgramsShare Successful Programs and Implementation Approaches Small Businesses Attract Businesses to Agency Programs

4. Project Process Identified Agency Programs  Reviewed PARS, Agency Websites, GAO Reports, US Code Cataloged Programs and Metrics Analyzed Metrics  Standard Metrics  Leading, Lagging, and “But for” Reviewed Industry Best Practices Generated Final Report  Identified Strengths, Weaknesses, and Opportunities of the Current Usage of Metrics  Dictionary of Terms

5. Defining Metrics Leading Lagging “But-for”

6. Communicate Metrics  Develop Targets  Measure Progress  Report Performance  Explain Missed Targets  Report Lessons Learned

7. Communicate Metrics (Example) Performance Measure (Program Name)TargetActualStatus Measure 1 (Dollars awarded to SME programs) 90%73%Not Met Measure 2 (Jobs created/retained)95%100%Met Measure 3 (Number of new job opportunities created)$1.10 B$1.40 BExceeded One Department uses the following measures to gauge the performance of programs: FY 2012 Missed Targets MeasureMeasure 1 (Dollars awarded to SME programs) Explanation Department missed this target because overall SME* programs increased in number disproportionally to the amount of funding available. ActionPetition for more funding. * SME: Small and Medium Enterprise

8. Santa Monica Sustainable City Plan Step 1: Set Goals  Significantly decrease overall community consumption, specifically the consumption of non-local, non-renewable, non-recyclable and non-recycled materials, water, energy and fuels.  Encourage the use of local, non-polluting, renewable and recycled resources Step 2: Select Leading Metrics Step 3: Measure Data in Real-time Step 4: Interpret Data to Make Adjustments Water use leading metricsGoals/Targets Total citywide use (also reports per capita and by sector) Reduce overall water use by 20%. Percent local vs. imported Increase percentage of locally-obtained potable water to 70% of total. Potable vs. non-potableOf the total water used, non-potable water use should be maximized.

9. Standardize Metrics Advocacy Awards Partnership Research Financial Assistance Grants Loans Subsidies Infrastructure Contract Award Technical Assistance Advising Training Counseling Hiring Information Education

10. Standardization EvaluationImprove Greater Impact Stronger Connections Benefits of Standardization Cross Evaluation Continuous Improvement Greater Impact Strengthens the Metrics Base

11. An Opportunity: Composite Index What is a Composite Index? Why Composite Index? How to Construct a Composite Index? Where to Begin?

12. In Summary Choose Metrics that Illustrate Your Story Solidify Metric Definitions Use Clear Goals, Metrics, and Targets to Communicate your Efforts Standardize Metrics Across Job Creation Efforts Develop a Composite Index to Enhance your Credibility

13. MBA Course Participants Raashi Binjrajka Lee Brindel Andres Bu Soto Matthew Cunningham Anthony Frazier Jeffrey Harnois Sam Hedlund Ralph Kirkpatrick Adrian Montgomery Tyler Weymouth Course Instructors William Bailey Alexander Bant Dr. Mark Clark Robert Sicina Kogod MBA Participants For more Information Please Contact: Robert Sicina Kogod School of Business Office 223 (202) 885-1858 bsicina@american.edu Mark Clark Kogod School of Business Office 31 (202) 885-1873 mark.clark@american.edu