2. Top Line Media Drew Hollingworth Sze-Zin Lo Mike Luongo Mike Strometski

3. Overview Mission Objectives Day In The Life Recommended Media Mix –Print, Press Release, TV, DM, Public Relations, & Website Media Landscape

4. Mission To build anticipation and get people talking about the new Ferrari F430 before the event through teaser ads on TV and the Ferrari website.

5. Objectives To create a buzz To launch the F430 To build awareness To sell the new model

6. Pitch Consumer Profile and business opportunities led to Print, TV, DM, and Public Relations Recommended message management based on Media Landscape for brand

7. Day In The Life Elite Business Professionals Home Office Home Early MorningMorning/Afternoon/Early EveningNight

8. Day In The Life Elite Business Professionals HomeOfficeHome Go Shopping Go to the Gym Go for Dinner Go for a Drink Entertain Clients Go Home Stay at Office Source: Top Line Media Favorite Activities 1. Reading books/mags. 2. Sports 3. Outdoors 4. Listen to music 5. Watch a movie Source : Top Line Media Early MorningMorning/Afternoon/Early EveningNight

9. Media Elite Business Professionals TV Print Press Release Direct Mail Public Relations Website

10. Recommended Media Mix Elite Business Professionals Strategies âTV teaser Reach 15 spots = high frequency Main Commercial “I Can” 30 seconds Introducing the new model Medium TV Print Press Release Direct Mail Public Relations Website

11. TV Teaser

13. Recommended Media Mix Elite Business Professionals Strategies âMaximize reach on major business reading materials from newspapers to magazines. Double page spread in the magazine Back cover Medium TV Print Press Release Direct Mail Public Relations Website

14. Double Page Spread

15. Back Cover

16. Recommended Media Mix Elite Business Professionals Strategies âA low cost method to start the buzz for the event. Getting people talking Medium TV Print Press Release Direct Mail Public Relations Website

17. Recommended Media Mix Elite Business Professionals Strategies âTargeted towards a niche market segment âLow cost DVD Brochure Personalized Medium TV Print Press Release Direct Mail Public Relations Website

18. Recommended Media Mix Elite Business Professionals Strategies âAn upscale formal event for elite members of the business community to unveil the new F430 Simultaneous event in Toronto and Vancouver Sales promotion Obtain personal information Medium TV Print Press Release Direct Mail Public Relations Website

19. Recommended Media Mix Elite Business Professionals Strategies âA link from the main website www.ferrari.com Virtual electronic features Medium TV Print Press Release Direct Mail Public Relations Website

20. Love Ferrari Love Ferrari Think Ferrari Think Ferrari Buy Ferrari Buy Ferrari POS Personal Selling Test Drive Promotion Event Press Release Print DM TV Media Landscape For F430

21. Summary TV Print Press Release Direct Mail Public Relations Website

22. Thank you