1. Precisionism And The Machine Age

2. Precisionism The American version of “call to order that swept Europe after WWI Tendency to look to the future and new world order based on rationality and science Chose modern machinery and industrial forms as models for precision, logic, purity that they desired in society and art.

3. Influences Corbusier Cubism Replaced Cubist chaos, flux, illegibility with order, balance, clarity

4. Characteristics Executed in dry, mechanical manner Flat, hard edge planes,muted colors Simplified geometric shapes of buildings Stressed efficiency, order, calculation of modern technology Based on machine and architectural imagery

5. Philosophy Reverence for industrial subjects Correlation of industry and religion Equation of America with machine and technology Exultation of the machine/industry Utopian vision of the city Aesthetic vision of industry

6. Artists Charles Demuth Charles Sheeler Louis Lozowick Hugh Ferriss Howard Cook George Ault Joseph Stella Georgia O’Keefe

7. Demuth My Egypt, 1927 Incense of a New Church, 1921

8. Charles Sheeler River Rouge Plant, 1931 Classic Landscape, 1931

9. Sheeler Industry, 1932 Church Street, 1920

10. Louis Lozowick New York Pittsburg

11. Lozowick

12. Hugh Ferriss Study for Maximum Mass Permitted by the 1916 New York Zoning Law, 1922

13. George Ault Jane Street at Hudson And Sullivan Street in

14. Howard Cook Skyscraper, 1929

15. Joseph Stella Brooklyn Bridge, 1919; 1929

16. Georgia O’Keefe

17. Photographers Alfred Steiglitz Edward Steichen Lewis Hine Ralph Steiner Margaret Bourke-White Gerald Murphy

18. Steiglitz Flatiron Building

19. Steichen Flatiron

20. Margaret Bourke-White Chrysler Corporation, 1929

21. Bourke-White Chrysler Building

22. Gerald Murphy Watch

23. Lewis Hine Girl Worker Powerhouse Mechanic

24. Ralph Steiner Typewriter Power Switches

25. Paul Strand City Hall Wire Wheel