2. The Global Phenomenon Of Social Games: How To Monetize The Global Audience Private & Confidential

3. About 6waves Private & Confidential

4. Facebook Games Developer Turn Publisher 2008 2009 2010 In-house Development Games Publishing

5. Appdata MAU Ranking Private & Confidential Total MAU: 80+ Million Total DAU: 10+ Million

6. Appdata MAU Ranking Private & Confidential Source: Appdata.com – November 22, 2010 Combining 6waves published and self- developed applications: 80+ Million MAU 6waves self- developed games: 41 Million MAU

7. Well-Balanced Global Audience 6 waves Global Audience on Facebook: 80M MAU / 10M DAU 29% 11% 28% 3% 1%

8. Well-Balanced Global Audience Users Best games 80+ million MAU 10 million DAU 15 languages US, Canada China, HK France, Finland Russia

9. With its global reach, 6waves has driven Mall World to 4+ million MAU in less than two months! 6waves begins distribution of Mall World Private & Confidential Driving Users to Partners (Effective User Acquisition)

10. Private & Confidential Partners Relations Development Partners Our developer partners are from all over the world US, Canada, France, Finland, Russia, Eastern Europe, China, Korea, Hong Kong, Singapore

11. Monetize Globally: Why?

12. Social Networks

13. Facebook 557,322,720 Source: www.facebook.com 50% users log on in any given day People spend over 700 billion minutes per month More than 70 translations About 70% of users are outside the US 1 million+ developers from more than 180 countries 550,000+ active applications currently

14. Monetize Globally: Why? Two-thirds of Facebook users are on other continents.

15. Global Growth is Explosive Recent Facebook Growth (6 months) Source: facebakers.com

16. What About Social Games on Facebook? Private & Confidential 69%31% Source: http://www.allfacebook.com/facebook-games-statistics-2010-09

17. Economic Trend for Social Games Private & Confidential John Doerr: “There’s never been a better time than now to start a new social venture.” Jeff Bezos: ”This probably is the golden age of social apps.” Bing Gordon: “Social Will Grow 10 to 25x in the Next Five Years” (Oct 21 st, 2010)

18. Monetize Globally: How?

19. The Key First Steps: Understanding local sensitivities Get a Good Game DIY vs Enablers

20. Choose your Battles Private & Confidential ARPU DAU MMO RPG Resource Mgmt Casual X X X High ARPU with Good DAU ( conversion of non- gamers ) High DAU with Good ARPU ( optimize monetization ) Observation from 6waves internal data O O O ARPU DAU

21. The Key First Steps: Understanding local sensitivities Get a Good Game DIY vs Enablers Understanding local sensitivities Get a Good Game DIY vs Enablers

22. Monetization Drivers LocalizeMarketing LocalizeContent LocalizePayment Private & Confidential

23. Localize Content - Language

24. Localize Content – Support

25. Localize Content – Events

26. Facebook Credits Credit Cards Paypal Mobile Bank Transfers KiosksISPs Mobile Pre Paid Cards Credit Cards Localize Payment

27. Localize Marketing

28. The Difference in Marketing

29. The Key First Steps: Understanding local sensitivities Get a Good Game DIY vs Enablers Understanding local sensitivities Get a Good Game DIY vs Enablers Understanding local sensitivities Get a Good Game DIY vs Enablers

30. Do-It-Yourself vs. Enablers DIY vs Enablers? User traffic Local language Payments Customer Support Community Events MarketingHosting

31. Private & Confidential “If you build it, they will come”?

32. Private & Confidential Virality Going Down Notification Gone News Feed Limited Invitation Location Advertising Increasing Importance

33. Case Study Private & Confidential

34. Resort World

35. Distribution and Marketing Cross Promotion and FB Marketing 6waves uses the top bar to effectively cross promote new games to our 70+ million users Facebook Marketing

36. Distribution and Marketing Gaming Dashboard & Offline Marketing Placement on Gaming Dashboard Leveraging game sites, magazines and offline publications to promote games

37. After Publishing Private & Confidential

38. After Publishing Private & Confidential Surpassed in less than two months Growing more than twice as quickly Number of users: over 2.5x

39. Summary Private & Confidential

40. It’s a Big Big World Social games growth remains strong Design with Global in mind Differentiate and generate a buzz

41. Thank You!