1. www.bicy.it Awareness Raising & Socialization

2. www.bicy.it Raising the awareness Ritualisation Story telling Video clips Emotional photos

3. www.bicy.it

4. Start of Summer Holidays First Snow – Traffic Chaos

5. www.bicy.it Back to school

6. www.bicy.it Cycling Calender Cork

7. www.bicy.it Web based Cycling calender Denmark

8. www.bicy.it Bicycle Flee market Rebel pedal parade Cork - Ireland

9. www.bicy.it Cycle chic show (Cork)

10. www.bicy.it Hot chocolate - cold bikes Denmark

11. www.bicy.it Annual Bike Party Bolzano

12. www.bicy.it Bike to work / to school / Lightcheck

13. www.bicy.it PLEASING THE EYE Artwork or Photos

14. www.bicy.it STORYTELLING

15. www.bicy.it Socialization Kindergarten programme „There is nothing like starting young!“ Motivation of parents via children to use eco- friendly transport modes on their way to kindergarten Creative competition “The most fancy bicycle sculpture” Traffic Snake Game for primary school children

16. www.bicy.it Kindergarten programme: Positive emotions for cycling Learning how to bike Picture stories concerning cycling Certificate „I can bike“ Bicycle event Motivating activities for parents & children

17. www.bicy.it Learning how to bike

18. www.bicy.it Certificate „I can bike“ Picture stories concerning cycling

19. www.bicy.it > Kids trailer rental > Game “My way to the kindergarten” Motivating activities for parents & children: cycling to the kindergarten

20. www.bicy.it Creative competition „The most fancy bicycle sculpture“

21. www.bicy.it Traffic Snake Game for primary school children

22. www.bicy.it Think about Do you know other measures/rituals suited for various age groups focussing on the needs of an aging society? Do you have any ideas how to create a cult event or ritual that is followed by a broad audience? How could you attribute mobility relevance to existing rituals? Which analogies from existing rituals could be used to create events that target various age groups in the context of cycling? How to change car related rituals into soft mobility rituals? What is, in your oppinion, the most effective way to anchor these new rituals in job specifications of bicycle coordinators and city administrators?

23. www.bicy.it Workshop tasks  Choose one task for your group work 1.Think about events that could be used in your country to establish a cycling calendar and how this cycling calendar could be achored in the most effective way in the job descriptions of bicycle coordinators and city administrators? 2.Which socialization activities could you use and implement in your country to initiate long-term campaigns that will help to convince the target group to cycle more in everyday life?