1. Creativity & the Business Idea

2. Sources of New Ideas Consumers Existing Products Distribution Channel
Federal Government
Research & Development

3. Methods of Generating Ideas
Focus groups
Brainstorming
“Freewheeling ideas”
Problem Inventory Analysis
Match problems with products

4. Methods of Generating Ideas
Creative Problem-solving
Brainstorming
Reverse Brainstorming
Focus on the negative
Brainwriting
Written generation of ideas
Gordon Method
Ideas Concept Problem Solutions

5. Methods of Generating Ideas
Creative Problem-Solving
Checklist Method
List of related issues
Free Association
Generate words which relate to the problem
Forced Relationships
Look at product combinations
Collective Notebook Method
Consider problem and write down solutions as they come to you

6. Methods of Generating Ideas
Creative Problem-solving
Attribute Listing
Look at positives and negatives to form new idea
Big Dream Approach
Thinking without constraints
Parameter Analysis
Focus on parameter identification and creative synthesis

7. Opportunity Recognition
What can you personally use to develop new ideas?
Product Planning & Development Process
Evaluations
Market opportunity
Competition
Marketing system
Financial
Production

8. Product Planning and Development Process
Idea Stage
List ideas, check for viability
What is need for customers?
What is the value to the firm?
Concept Stage
Get reactions to concepts
Physical attributes of product
Comparisons to existing products
Marketing mix

9. Product Planning and Development Process
Product Development Stage
Small sample
Consumer panel

10. E-commerce and Business Start-up
Growing importance
E-commerce is up 78% from
What is spurring this growth?
Using E-Commerce Creatively
Old and new companies
Who creates the e-commerce part of a business?
Front-end operations v. Back-end operations

11. Websites Considerations in web design? Audience Objectives Updating
Consumer benefits
Speed
Customization?

12. Websites Factors in going on-line Conflict??
Products deliverable economically and conveniently
Must be interesting to market and ready to be shipped anywhere
Must be more cost effective than brick-and-mortar
Must be able to draw customers to site economically
Conflict??