1. IMPORTANT: This slide is for guidance only. Be sure to delete it prior to your presentation.

2. Grow your business by reaching more customers with Bing Ads IMPORTANT: Replace the Picture Placeholder above with Your Logo (2.5” wide x.5” high, 150 dpi). Delete this box when you are done.

3. Learn how you can IMPORTANT: ON EACH PAGE, Replace the Picture Placeholder below with Your Logo (2.5” wide x.5” high, 150 dpi). Delete this box when you are done.

4. Bing is the search engine that brings web results together to help you spend less time searching and more time doing

5. 1. The Yahoo Bing Network includes Microsoft and Yahoo sites in Canada. 2. comScore qSearch (custom), December 2014.

6. Be found anytime, anywhere Reach a high-quality audience with ads that reach searchers across all devices At home Target searchers by location, time, demographics, and what they’re searching for to find your perfect customer. On the go Target your ads to specific device operating systems and promote your closest business location so customers can easily find you.

7. Yahoo is now the default search engine for Firefox, helping it to gain ground in search market share Let’s put search where people are, instead of expecting them to come to the search box

8. Features to refine your markets

9. You don’t have to start from scratch. You can import existing search advertising campaigns that are already working for you.

10. Use these features to help your ads generate more traffic Sitelink Extensions let you include more links in your ads. Location Extensions let you include your nearest business address and phone number in your text ads. Call Extensions let you display a click-to-call phone number in your search ads on any PC, tablet or smartphone.

11. Add up to two lines of descriptive text under your Sitelink Extensions With Enhanced Sitelink Extensions you can add two lines of description below each sitelink and increase the prominence of the sitelink by enlarging the font size. This allows you to create richer, more relevant ads that take up even more real estate on the search results page. 1. Ignition One Digital Marketing Report, Q4 2013. Study includes non-branded product ad formats on other platforms in response to non-branded terms.

12. What’s the bottom line?

13. IMPORTANT: This slide needs edits. Customize this slide with your agency’s services, and delete these instructions. Agency history and expertise Agency size (employees, billings) Specific vertical industry/location experience Biographies of key executives and potential member of your account team and their relevant experiences Call out certification and accreditation of individual team members Examples of agency experience in the vertical market Case studies with results Clients information (average tenure, retention rate) Billing policies and terms Pricing structure (i.e. retainer, commission, time, spend or performance based) Higher value add services and fee SLA terms Frequency of team phone calls, on-site visit and reports Training and onboarding services

14. IMPORTANT: This slide is for guidance only. Be sure to delete it prior to your presentation.

15. blog.bingads.com facebook.com/bingads twitter.com/bingads slideshare.net/bingads Profile: linked.in/1evlGtD Showcase: linkedin.com/company/bing-ads Stay connected