2. Parents want their children to experience new and exciting fun things on their birthday.

3. Parents want to ensure their child's birthday party is memorable.

6. Economically Astute Parents  Comparison shop to ensure best price  Base their choice off of price rather than amenities

7. Economically Astute Parents  Parents are more likely to be in this group due to the state of the economy  Parents have realized that you don’t have to spend a lot of money in order to have a me memorable fun birthday party

8. No Budget/Non-Frugal Parents  total opposites  spare no expense

9. No Budget/Non-Frugal Parents  go all out  go for many amenities

10. Kids just wanna have FUN!  Money doesn’t make a birthday more or less memorable  Children are most likely to remember the fun memories of family and friends that came to help celebrate  Children are just wanting to have fun and is not concerned with the amount spent

11. How much do you spend on a child’s birthday party? Highest cost  13% of parents surveyed stated that they spent $500 or more on a birthday party Lowest cost  3% of parents surveyed stated that they spent up to $50 or less on a birthday party

12. What is a AVERAGE cost of a birthday party of children 12 and under…

13. All parents want their child’s birthday party to be special and memorable!

14. Works Cited:  toddler birthday party.jpg, cmost.org, 336 × 336 - Discover a different birthday celebration at CMOST! The Discovery Party is..., Similar ‑ More sizes, image 2  girlBirthday ‑ Parties ‑ 4.jpg, meghernandez.com, 400 × 400 - Have your next birthday party at Sublime!, Similar ‑ More sizes, image 3  child_birthday_party.jpg, sheknows.com, 600 × 399 - Due to dueling families, two parties for my son's first birthday will be a..., Similar ‑ More sizes, image 4

15. Works Cited:  pirate ‑ frenzy.jpg, sweet-sixteen-party-ideas.info,600 × 550 - Pirate Theme Party for Sweet 16, Similar ‑ More sizes, image 5  http://dailyshoppingsales.net/wp- content/uploads/2011/07/sale.jpg, image 6 http://dailyshoppingsales.net/wp- content/uploads/2011/07/sale.jpg  Birthday ‑ Party.jpg, maddmatts.com, 400 × 300 - Each birthday party is a special event for your birthday boy or girl which..., Similar ‑ More sizes, image 7  sweet ‑ 16 ‑ themes ‑ dance.jpg, great-birthday-party- ideas.com, 425 × 282 - The dance party theme for a sweet 16 party is a basic theme that focuses on..., Similar ‑ More sizes, image 8  Sweet Sixteen Themes, buzzle.com, Full-size image, 350 × 233 (Same sizex larger), 31KB, More sizes, Search by image, Similar images, Type: JPG, image 9

16. Works Cited:  Fun ‑ Games ‑ for ‑ Birthday ‑ Parties.jpg, kidsbirthdaycake- s.com, 1024 × 1024 - Fun Games for Birthday Parties, Similar ‑ More sizes, image 10  Website for this image As of March 1st, 2012 we are no longer booking Birthday Parties., moomah.com, Full-size image, 575 × 379 (Same sizex larger), 112KB, More sizes, Search by image, Similar images, Type: JPG, Images may be subject to copyright. Image 11  “Average cost of a birthday party.” Cafemom.com 27 Feb. 2009. Web. 29 Mar. 2012, http://www.cafemom.com/group/21665/forums/read/8110 718/Average_cost_of_a_birthday_party, image 12 http://www.cafemom.com/group/21665/forums/read/8110 718/Average_cost_of_a_birthday_party  http://synchealthblog.files.wordpress.com/2010/10/happy_f amily_2704990_oxhd.jpg, image 13 http://synchealthblog.files.wordpress.com/2010/10/happy_f amily_2704990_oxhd.jpg