1. The Hope (And Hype) Of Social Media

2. Ends Means Match Method (Why?) (What?) (Whether?) (How?)

3. Categories Social Networking Blogging Wikis Podcasting (Audio/Video) Photo Sharing Video Sharing Social Bookmarking

5. Web 2.0 Social Media Social Networking Social connections Universal expression

6. Ends Means The Terminology The Hope The Tools Match Method

7. E-Mail Marketing 2009 eNonprofit Benchmarks Study NTEN and M+R Strategic Services

8. Why might Social Media have good results for high-effort requests?

9. TRUST

10. “People don't join social networks to give to a charity. They join to connect with their friends.” Carie Lewis (Humane Society of the United States) On Social Good Podcast with Allison Fine Chronicle of Philanthropy )

11. Facebook Causes -Typical Results (April 2009) -Taproot Foundation: $3,000 > $30

12. Charity: Water http://www.charitywater.org/twestival/ Raised $250,000 in a week for water well drilling in Ethiopia.

13. Financial Capital  Social Capital Fundraising  Friend Raising Fundraising  Awareness Raising

14. The great promise of social media isn’t cash but connection.

15. Your Successes?

16. Ends Means The Terminology The Hope The Tools Match Method

17. Diversity of Experience

18. http://www.briansolis.com/2008/08/introducing-conversation-prism/

19. THE TOOLS 1.Social Networking 2.Blogging 3.Other Stuff

20. THE TOOLS 1.Social Networking 2.Blogging 3.Other Stuff

21. WHY? 1.Connect with friends/peers/members 2.Share breaking news 3.Build a community of interest 4.Help people to find you

23. FACEBOOK 1.Has over 30% of all social networking time, and 4% of all online time Guardian, 4/2009 http://www.guardian.co.uk/media/pda/2009/apr/15/facebook-socialnetworking 2.Over 400 million are on it Mark Zuckerberg - Facebook Blog, 2/2010 http://blog.facebook.com/blog.php?post=287542162130 3.Over-35 population doubled to 17 million in just 60 days Inside Facebook, 3/2009 http://www.insidefacebook.com/2009/03/25/number-of-us-facebook-users-over-35- nearly-doubles-in-last-60-days/

24. Facebook Growth 1/2009 – 1/2010

30. Profile: personal Group: ad hoc group Page: organization

31. http://www.blazingmoon.org/news/2009/08/ create-a-nonprofit-facebook-page-in-3-easy-steps/ Setting up a Page

32. THE TOOLS 1.Social Networking 2.Blogging 3.Other Stuff

33. WHY? 1.Share your thoughts 2.Share breaking news 3.Provide helpful information 4.Hear back from readers 5.Have a website without geekery

38. Microblogs

43. EDF Twitter Page

44. EDF Facebook Page

45. EDF Home Page

46. eVolunteerism: Social Media Advocacy

48. Most Twitter users are under 25. No, most of them are over 35. But young people are joining fastest. No, old people are. Shut up! No, you shut up! Twelve Months Of Twitter Demographics: A Summary

49. Growth 2/2008-2/2009: 1,000% Growth 8/2008-8,2009: 27,000% People can agree: It’s growing

50. “Nonprofit Social Network Survey” NTEN Common Knowledge The Port (April 2009)

52. THE TOOLS 1.Social Networking 2.Blogging 3.Other Stuff

53. WIKI What It Is A tool letting a variety of people create and edit information for reference. Examples Wikipedia PBWiki WikiDot

54. PHOTO SHARING What It Is A place where you can post your group’s photos, often giving visitors the ability to comment. Examples Flickr PhotoBucket Picassa Shutterfly

56. VIDEO SHARING What It Is Like Photo Sharing, but with videos. Examples YouTube Vimeo DailyMotion Metacafe

59. ONLINE COLLABORATION What It Is A variety of tools that let people share schedules, co-author documents, and meet online. Examples Google Docs Adobe Buzzword Cozimo Scriblink BaseCamp

61. Ends Means Match Method

62. #3: Match

63. Pass The Sniff Test?

64. Why? Find it Use it Return Share

65. Who? Know Thy Audience If You Build It They Will Come Go Where They Already Are “{technology} demographics”

67. How Much? Return on Investment (ROI)

69. If you put up a web page and never visit it… If you put up a Facebook page and never visit it…

70. ROI Time and money to do it Benefits received Benefits you could have gotten

71. Potential Costs Updating your social media site. Coordinating messages (conventional + social). Watching peoples’ entries on your Facebook wall. Watching peoples’ comments on your postings. Following partner groups’ social media. Following other groups like yours but elsewhere.

72. Ends Means Match Method

74. 1.Listen 2.Launch 3.Manage 4.Let Go

75. 1. Listen Find 5 (Blogs, Facebook pages, whatever) Follow for 2 (Every every day or two for a couple weeks) Participate 2 (Contribute at least twice, preferably more)

76. 2. Launch Create an account Add pictures, events, thoughts, etc. Integrate with your overall message Ask people to check it out

77. 3. Manage “Don't leave your community organizing experience at the door.” Joe Green Co-Founder Facebook Causes

78. 3. Manage Consider Concrete calls to action. Concrete deadlines. Regular progress updates. Ask people to spread word. Ask people to spread connections.

79. 3. Manage Analyze How did they find out about you? Did they take actions because of social media that they wouldn’t have otherwise?

80. 4. Let Go

83. Poll current staff and volunteers. Ask if anyone knows a college student. UW Service Learning (Morgridge Center) IT Consultants (DANEnet, independent, or for-profit) Or…

87. Ends Means Match Method

88. Image Credits Lollapalooza Crowd Surfer http://www.flickr.com/photos/justinpward/93182613/ Nerd http://www.flickr.com/photos/mybluevan/3780363712/ Race 005 http://www.flickr.com/photos/jonandbev-adams/2928628386/ Nerd http://www.flickr.com/photos/theinfamousgdub/1765952198/ Fanny http://www.flickr.com/photos/45631076@N00/43092365/ Daggett's Spinning Wheel http://www.flickr.com/photos/maiac/773639488/ Field of Dreams http://www.flickr.com/photos/rockman13/1065893976/ Pie Chart http://www.flickr.com/photos/wheatfields/2587147000/ Conversation Prism http://www.flickr.com/photos/briansolis/2735401175/ "Free Kitten!!! Free Kitten!!!” http://www.flickr.com/photos/elnegro/185169520/ HM1900.jpg http://www.flickr.com/photos/markkenny/468864482/

89. The Hope (And Hype) Of Social Media