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Presented by Robert L. Reum MGMT 6600 – Dr. Tang March 14, 2012 Collaborating with Virtuality: Leveraging Enabling Conditions to Improve Team Effectiveness By Cristina B. Gibson, Ph.D. 1
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Author: Cristina B. Gibson, Ph.D. Education B.A. in Psychology Ph.D. in Organizational Behavior Grants and Awards 1998 NSF POWRE Award 2002 Ascendant Scholar Award 2002 Excellence in Research Award 2
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Author Continued Publications 2 Books 34 Journal Articles 12 Book Chapters 1 Paper Under Review 5 Works in Process Career Full Professor at UC Irvine Academy of Management Journal Editorial Board 3
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The Value of Teamwork A Few Questions to Start Relatively New Subject “…research on virtual teams is still in its nascent stages.” (Badrinarayanan and Arnett, 2008) Collaboration as a Competitive Advantage Innovative solutions at lower costs 4
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Virtual Teams Defined “Virtual Team” “‘Teams who are interdependent in their tasks who share responsibilities for outcomes and who see themselves, and are viewed by others, as a team.’” (Gibson, 2011) Virtual vs. Co-Located Teams What is the difference? 5
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Key Factors of Virtuality Four Key Factors: 1. Electronic Dependence 2. Geographic Dispersion 3. Diversity 4. Dynamic Structure 6
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Key Factors of Virtuality Continued Electronic Dependence Reliance upon electronic mediated communication to stay in touch and complete work Telephone Email Fax Teleconferencing Degree of Virtuality How much is enough? 7
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Key Factors of Virtuality Continued Geographic Dispersion Members work from many different locations Regions Countries States Cities Perceived vs. Actual Proximity Does one outweigh the other? 8
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Key Factors of Virtuality Continued Cultural Diversity Virtuality makes it possible to bring together members representing highly diverse groups Regions Nations Cultures Organizations Sociotechnological Systems Social systems intertwined with technology systems 9
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Key Factors of Virtuality Continued Dynamic Structure Highly virtual teams have a structure that is dynamic and evolving Participants may be unknown in advance Special Skills Needed External adjustment skills help members address the team’s dynamic nature 10
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The Role of Collaboration Collaboration as an Engine for Innovation Creates a shared understanding and increases knowledge development Very important to organization’s innovative capabilities 11
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Virtual Collaboration: Framework The Need for a New Framework There are many factors that affect the effectiveness of a virtual team Leaders and members create conditions that support effectiveness Design Factors Must contribute to the establishment of enabling conditions that increase effectiveness Factors help create the right support conditions 12
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Design Factors Four Design Factors: 1. Organization and Team Structure 2. Information Technology 3. Team Members 4. Team and Work Processes Additional Help Factors within factors? 13
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Design Factors Continued Organizational and Team Structures Goals Leadership Task Design Social Structure Objectives: Decrease power and hierarchical issues Acquire a full representation of the team 14
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Design Factors Continued Information Technology Tools for electronic communication provide the infrastructure for virtual collaboration What types? When and how used? Access? Low Tech vs. High Tech Which is the preference? 15
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Design Factors Continued Team Members Goal is to facilitate knowledge capture and sharing Laterality Tolerance for Ambiguity Abilities Efficacy Beliefs External Connections The Power of Networks Strength in numbers? 16
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Design Factors Continued Team and Work Processes Communication Decision Making Conflict Resolution A Call for Caution Increased opportunity for misunderstandings Consensus is more difficult to reach Conflict is more likely to be hidden 17
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Enabling Conditions Enabling Successful Collaboration Requires careful management of design factors to enable the right conditions. Three Conditions: 1. Shared Understanding 2. Integration 3. Trust and Supportive Communication Climate 18
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Enabling Conditions Continued Shared Understanding Important to establish commonalities in beliefs, expectations, and perceptions. Key Understandings: Goals How to Achieve Goals Tasks Role and Contribution of Each Team Member 19
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Enabling Conditions Continued Integration and Adjustment Establishes ways that different parts of an organization can work together Goals of Integration Create Value Develop Products Deliver Services 20
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Enabling Conditions Continued Trust and Supportive Communication Climate Mutual trust and support in the team Why is this so important? Tremendous Differences Interpersonal Cues Making Impressions About Team Members 21
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A Brief Summary Amplification of Teamwork Benefits Increased Efficiency Must Leverage Enabling Conditions 22
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Final Thoughts Definitive Benefits of Teamwork Can it be disputed? Virtual vs. Co-Located Teams What if you don’t get it right? The Future of Virtual Collaboration Will the ubiquitous adaptation to new technologies render current strategies obsolete? 23
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References Badrinarayanan, Vishag, and Arnett, Dennis B. (2008). Effective Virtual New Product Development Teams: An Integrated Framework. The Journal of Business & Industrial Marketing. (pp. 242-248). Gibson, C.B. (2011). Collaborating with Virtuality: Leveraging Enabling Conditions to Improve Team Effectiveness. In Joyce S. Osland and Marlene E. Turner (Eds.), The Organizational Behavior Reader. (pp.298- 309). Upper Saddle River: Pearson Prentice Hall. Gibson, C.B., and Cohen, S.G. (2003). Virtual Teams That Work: Creating Conditions for Virtual Team Effectiveness. San Francisco: Jossey-Bass. Gressgard, Leif Jarle. (2010). Virtual Team Collaboration and Innovation in Organizations. Team Performance Management. Vol. 17, No. ½, 2011. (pp. 102-119). Ocker, Rosalie J., and Fjermestad, Jerry. (2008). Communication Differences in Virtual Design Teams: Findings from a Multi-Method Analysis of High and Low Performing Experimental Teams. Database for Advance Information Systems. 39. 1. February 2008. (pp. 51-67). 24
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Thank You 25 Questions ?
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