1. Cruising I

2. Cruising I Learning Objectives Describe the cruise industry
Determine why people go on cruises
Describe different types of cruise lines and ships
Explain how cruises are priced and sold

3. Evolution of the cruise industry
Started off with Packet boats :- cargo travelled on regular schedule, loaded or not
Sailing ships :- first class, second class and steerage (least expensive)
Ocean Liner :- launched in 1900s, with Queen Mary, QE, Titanic

4. Evolution of the Cruise industry
Queen Mary :- Long Beach, California
Queen Elizabeth :- burned in HK in 1972
QE2 :- christened in 1967, operates world or special cruises in the winter, scheduled transatlantic service in the summer

5. Cruise Product 1980s :- Cruise lines began mirroring resorts.
Cramped entrances and lower-deck pools to palatial atrium lobbies

6. Port Development Good Sightseeing or offer active sports opportunities
Better infrastructure to a destination
Shore excursions’ volume increase

7. Life abroad ship Circular journey
Embarkation :- city where a cruise begins
Port of call :- city somewhere on a ship’s itinerary

8. Life aboard ship
Debarkation :- ship’s final port – right back where it started

9. Passenger Profiles
Who cruises?
Activity lovers
Families
Gamblers

10. Passenger Profiles Groups Physically challenged
Honeymoons and anniversaries
Resters and relaxes

11. Cruise Areas Ocean e.g. Pacific, Atlantic, Indian
Sea e.g. South China Sea
Island e.g. Phi Phi Island, Koh Samui

12. Other Cruise Areas
Bermuda
SE Asia
Caribbean
China and Japan

13. Specialty and Expedition cruises
Adventure cruises
Cruises to nowhere
Dive boats
Yachts
Website :-

14. Rules and Regulations Registry :- Bahamas, Panama
Number of Nations allow their flag to be used in this way as a flag of convenience for a fee

15. Payment Policies
Reservation is made, passengers are given an option on their cabin choice for a certain amount of time
Use of credit cards available on line at Star Cruise Singapore
Other modes of payment (cash, nets, credit cards) are also available

16. Per diem costs Per diem, daily rate per person
Divide the total cost of the cruise by the number of nights afloat to find the per-person per diem rate
Passengers need to know the rates ahead of time

17. Tipping Tipping : - part of every cruise ship subeconomy
Vary from cruise to cruise
Will be advised on the “unwritten” tipping policy by the cruise director

18. Deck Plans
Bow
Stern
Starboard
Port

19. Examples of Fly-Cruise Packages
1) 15D 12N Northern Europe & the Baltics
Details :- Sail out of Amsterdam
Sailing dates : June 14, July 08 & Aug (2005) fr. $3,788
Ship : Celebrity Century (77,000 tons)
Ports of Call : Amsterdam, Oslo, Stockholm,
Helsinki, St Petersburg, Estonia,
Copenhagen

20. Examples of Fly-Cruise Packages
Package includes :-
7N to 14 N deluxe cruise, return airfare, transfers, depending on itineraries
Travel Agencies :- Misa travel, citystate travel, anglo-french, universal travel etc.

21. Examples of Fly-Cruise Packages
2) 18D 14N Scandinavia & Russia Cruise
3) 18D 14N British Isles/Norway Cruise

22. Summary
Identifying the correct target markets is crucial in order for the cruise companies to package the product
Customers can use different modes of payments in buying the cruise products