2. Understanding Color and Printing Inks Randy Thompson Director, Business Development BASICS OF PRINTING

3. Agenda Defining Color RGB vs CYMK Types of Inks Process Colors Pantone Spot Colors Coatings

4. UNDERSTANDING COLOR EMITTED LIGHT COLOR (RGB) Red Green Blue Computer Screens / Television What Designers…..Design with….

6. UNDERSTANDING COLOR REFLECTIVE LIGHT COLOR Used to print images Transparent Inks Light travels through ink and bounces off paper behind back through ink to eyes.

8. FOUR COLOR PROCESS Reproducing Continuous Tone Photography Cyan Yellow Magenta BlacK

9. Ink Categories Standard Inks Web Offset – Non Heatset Web Offset – Heatset Quickset Inks Sheet-fed Inks Soybean Inks Water based Inks – Flexo and Gravure Laser Inks UV Inks

10. Ink Categories Specialty Inks Non-porous Inks Metallic Inks Magnetic Inks – MICR for checks Fluorescent Inks Edible Inks Scratch and sniff Inks Security Inks – Document Security

11. Types of Ink Transparent Lithography Light reflected from paper thru ink Opaque Screenprinting Light reflects off surface of ink Toners Digital Print Engines

12. Ink Problems Setoff (Offsetting)

13. Ink Problems Ink Adhesion Mottling – uneven appearance Fill-in – muddy look in halftones/screens

14. Printing Four Color Process Start with scanned image or digital image Place image into printed layout RIP the document Create dot map of each process color Image dot map to printing plates One to One relationship

16. Cyan Dot Values

17. Yellow Dot Values

18. Magenta Dot Values

19. Black dot values and type

20. Yellow and Cyan

21. Magenta and Yellow Dot Values

22. Magenta, Cyan and Black Dot Values

23. Full Four Color Process Proof

24. SPOT COLOR - PANTONE MATCHING SYSTEM Pantone Matching System (PMS) Pantone is the standard of spot color inks 3 ways to create Buy from Ink Manufacturer Mix Inks using Base Inks Create using Four Color Process Building

26. PMS Base Colors Mixing PMS 198 6 parts (37.5%) Rubine Red 2 parts (12.5%) Yellow 8 parts (50%) Trans. White

27. On Staff Ink Technician

30. Ink Color Spectrometer

32. COATINGS AND COVERAGE VARNISH SPOT AND FLOOD AQUEOUS BEST FOR INK JET IMAGING UV (ULTRA-VIOLET) SPOT AND FLOOD HIGHEST QUALITY AND COST LAMINATING

33. Color and Prepress Critical Quoting Variables Define Colors needed to print CYMK Pantone Spot Colors(with numbers) Define Coating and Coverage Varnish, Aqueous or UV Spot and/or Flood Proofs-- Type and Who will approve

34. Color and Ink Recap RGB vs. CYMK Types of Ink Four Color Process Pantone Matching System Coatings