1. OSIM: uTIME WISO OSIM: List Group members right now

2. Company Overview  Specialty retailer (Luxury goods)  Health and wellness lifestyle products  Focuses/lines: personal massage electronics, nutritional supplements (GNC), fitness equip, air purifiers  P-O-S outlets  #1 healthy lifestyle brand in Asia  1,104 stores around the world, 31 countries (global network)

3. Expanding Global Network  31 countries, 369 cities, 1104 outlets, and counting…

4. Massage Products  Pictures of products

5. SWOT Analysis StrengthsWeaknessesOpportunitiesThreats US expansion to brookstone: underperformance high costs (relative to competitors?) due to insistence on Japanese manufacturing Earnings volatility- just individual consumers (limited exposure?) Growth in China Rising upper/middle class high-stress world? Discretionary product/cyclicality Copycats competitors (Japanese brands) strong branding High quality products Luxury association-high margin Government support? ASIA focus/locale Distribution network understandin g of Asian culture

6. OSIM: Status Quo OSIM House

7. OSIM: Growth Opportunity OSIMOfficeHomeHotel Direct Indirect

8. Why Hotels and Offices:  There is a need for OSIM in these places  The concept that the OSIM experience is needed in all aspects of your life  What is the OSIM experience?  a personal relaxation/massage OSIMOfficeHomeHotel

9. Asia??  Percentage growth in China  Upper class growth in China  Something about massage culture in Asia  How many ppl get massages per week

10. Where the demand is for hotels:  Businessman coming back from late night meetings  Added amenity

11. Implementation/Action Plan: Hotels  Massage chair:  Select suites: executive suites (need to have room)  uPapaHug in more of the rooms  Expectation that hotel will want to select  We sell it to the hotel (at a discount, because they’re buying mass)  We can afford it because of high-margin products  In the rooms, hang uPapaHug aka bath robe concept  If guest takes it, charged to hotel room  Hotel gets % of sale OSIMOfficeHomeHotel

12. Which hotel (s)?  Can only sell to one hotel: because this is an added value concept for the hotel, won’t want it’s competitors doing the same  Graph of all choices, circle the one we want to do  Issue: international or Asian-focus?  Pictures- show the luxury brand match

13. Why hotels want to work with us?  Our brand adds to their brand  Ex/ Sealy mattress and bedding-> added comfort  Added value  Added luxury  Ex/ Doubletree cookies (NYTimes)  Some of their spas close early, privacy, convenience?

14. OSIM: Growth Opportunity OSIMOfficeHomeHotel Direct Indirect

15. Where is the demand for OSIM in offices?  Can target the right ppl through companies  Lunch break/napping encouragement  High-stress; increased productivity  Employee benefits- making ppl =)  Examples:  Google/SAP (US Firms)  Bank of China?

16. Implementation/Action Plan: Offices  Relaxation Rooms:  Akin to gyms, lactation rooms  Focus: high-stress, high-paying industries  Aka banking?  Selling the larger items: largest massage chairs or maybe even the uSpace  Selling only a few per company, but can sell to a lot of companies OSIMOfficeHomeHotel

17. Which companies?  Specific examples:  Targeting the office in Asia

18. Financials

19. Conclusion:  If this works, international strategy?