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Lifestyle Adverts By Paul McMahon
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Aims To explore the making of “Lifestyle” format adverts
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Objectives Be the end of this week we should be able to: Understand what a “lifestyle” format advert is Plan one Produce one Evaluate how it all went
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Recap Product-Information Advert Product-Image Advert Personalised Format Advert
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Lifestyle adverts Combine the ideas of a product-image advert with a personalised advert This means: The product is being used by people and is the centre of attention Ideas are associated to the product by the way the product is used
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Lifestyle adverts In “Lifestyle” format adverts people using the product are made to look Relaxed Sophisticated Handsome/beautiful Rich Cool Strong Young The product makes you look good socially
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Lifestyle adverts This means showing lots of people using the product in many circumstances over the 30 second of advert The weight of numbers suggest “everyone is using this product and it is great” Repetition of use gets the audience trained in how to use the product And also how to behave when doing so!
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Examples http://www.youtube.com/watch?v=3zFPcWsmH 1g http://www.youtube.com/watch?v=3zFPcWsmH 1g http://www.youtube.com/watch?v=3zFPcWsmH 1g http://www.youtube.com/watch?v=fqXNrFeIMvI http://www.youtube.com/watch?v=fqXNrFeIMvI http://www.youtube.com/watch?v=ThDBf14qPs c http://www.youtube.com/watch?v=ThDBf14qPs c http://www.youtube.com/watch?v=ThDBf14qPs c http://www.youtube.com/watch?v=lrB7mJjonW 0 http://www.youtube.com/watch?v=lrB7mJjonW 0 http://www.youtube.com/watch?v=lrB7mJjonW 0 http://www.youtube.com/watch?v=po0jY4WvCI c http://www.youtube.com/watch?v=po0jY4WvCI c http://www.youtube.com/watch?v=po0jY4WvCI c
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Make one Everyone needs An ideas list A storyboard A production made in a group Your own edit An evaluation of how it all went
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