1. Tim Castleman

2. Housekeeping 101 This is being recorded All replays, handouts, templates, and calendars will be emailed to you tomorrow I expect transcripts to be ready by March 7 th, those will be emailed to you as soon as they’re done We will do a full Q&A at the end of tonight’s call

3. Tim Castleman

4. Why Recipe Books? They are evergreen content that can be sold year after year – with little to no change necessary You can get a book outsourced for around $100 If you time your books correctly, you’ll be able to have a large amount of sales centered around your book year after year

5. Where We Started Just as a reminder, I started with children’s picture books … I then went to recipe books because I wanted something more mainstream with a larger target audience of buyers

6. My Goal First book is to get the outsourcing process down Second book is to get the promotion process down If profitable, scale up from there

7. People – Process – Product

8. Laying The Foundation Taking The Big Picture And Breaking It Down To Individual Pieces Find People Or Places To Outsource To Systemize The Creation and Promotion Of Books

9. The Process (1 of 2) 1.Picking A Category 2.Picking A Niche Within That Category 3.Researching Your Book 4.Outline Provided To Outsourcer 5.Hiring An Author

10. The Process (2 of 2) 6. Photos For Your Book 7. Designing A Cover 8. Proper Formatting 9. Publication 10. Promotions

11. Our First Recipe Book Research: $5 Writer: $83.33 ($75 + Odesk Fee) Photos: $5 Cover: $5 Formatting: $5 Total: $103.33

12. Picking A Category When It Comes To Kindle Books I’m Looking For Categories That Do The Following 3 Books In The Top 10 With An Amazon Best Seller Ranking of 20,000 or Below

13. Picking A Niche Once I Find A Category, Then I Look For A Niche 3 Books In The Top 10 With An Amazon Bestseller Ranking Of 50,000 or Below

14. Something To Think About Think about holidays or events where people are “forced” to interact and mingle – usually around food and drinks

15. Selecting A Niche New Years Eve Chinese New Year Valentines Day Super Bowl Sunday St. Patrick’s Day Easter Sunday Mother’s Day Father’s Day 4 th of July Halloween Thanksgiving Christmas

16. Live Amazon Example

17. Researching The Book

18. Where To Find Recipes

19. AllRecipes.com

21. Emeals.com

25. Emeals Coupon Code 15% Off Your Emeals Order DINNER15

26. Other Places To Research Family Recipes Other Popular Cookbooks Free Recipe Websites

27. http://www.copyright.gov/fls/fl122.html

28. What We Have Our Writers Do We take the recipes and have the descriptions re-written by the writer We then use Copyscape Pro to ensure that there is enough of a rewrite to pass their system

29. Copyscape.com

30. Hiring A Writer Odesk.com Fiverr.com NeedAnArticle.com

31. Job Description Example

32. Let’s Talk About Our Writers Initially We Hired An Old Writer To Do Our Book She Flaked & Disappeared On Us For 9 Days

33. That Forced Us To Change Strategies From that moment on we now hire two writers to work on different projects simultaneously to ensure that if one person quits – all of our time investment isn’t lost So we hired a writer for our Thanksgiving & Christmas books

34. Our Writers

35. Here’s Where It Gets Fun Our Thanksgiving writer did nothing except put the recipes in a word document for us. Needless to say, they didn’t pass Copyscape and when we asked her to make the necessary changes – she declined

36. Here Was Our Solution The Christmas book writer finished the job and we were happy with her work – so we hired her to finish the Thanksgiving Project for us. She ended up having to rewrite the entire thing and only charged us $75 to do so and we got it back in 48 hours.

37. Here Was Our Best Writer

38. Photos

39. This is who we use off of Fiverr 25 Shutterstock Photos For $5 Allicia John - rapidgator12@gmail.com

40. Free Stock Photo Websites http://www.morguefile.com/ http://www.sxc.hu/

41. Paid Membership Sites http://www.shutterstock.com/ http://depositphotos.com/ http://www.bigstockphoto.com/

42. To Get Started https://www.bigstockphoto.com/free-trial/ 7 Day Free Trial Download 35 Images For Free 100% Royalty Free

43. For Our Photos We looked and tried to find as many photos as possible to match the recipes What we ended up doing was just using photos for the main categories instead of every recipe

44. You Can Take Your Own If you have a smart phone, most cameras take great high quality photos You can add, edit, crop, and customize your photos with a simple app

45. Best Phone Editing Apps Android: Snapseed Iphone: Camera+ Professional programs like Photoshop, Gimp, etc.

46. Our Covers

47. Winning Cover Design

48. Other Cover Sources 99 Designs Go On Write Odesk / Elance / Etc

49. Things I Look For In A Cover Clean, Not Cluttered Design Single Image To Focus On A Strong Title/Call To Action

50. Formatting Your Book

51. If You Prefer Software Magic Bullet Books http://kritual.com/tim/ http://kritual.com/tim/ Kinstant Formatter http://www.timreallylikes.com/kinstant http://www.timreallylikes.com/kinstant

52. Book Description I used the book intro as the description because it talks about why the book was written and what is inside... and has the URL to sign up on list.

53. Ghetto Keyword Research Example

54. Book Keywords Allowed 7 Keywords Per Book thanksgiving recipes easy thanksgiving recipes simple thanksgiving recipes thanksgiving made simple thanksgiving turkey thanksgiving cookbook thanksgiving meal

55. Book Reviews Authors Groups Review Software Email List (Eventually)

56. Author Advantage http://www.timreallylikes.com/AA

57. Book Reviews

58. Gifting The Book When you gift a book you do not get the Amazon Verified Purchase next to the reviewers name – but the gift card does count towards sales and your amazon best seller ranking

59. What I Recommend What I recommend instead is to send someone a gift card for 1 dollar and in the comment section link them to your book on Amazon This makes it an Amazon Verified Review & helps your best seller ranking

60. Software For Reviews http://kdoutsourcing.com/reviews/

61. To Get More Reviews Post About Your Book On Facebook, Twitter, Etc Email Friends and Family Put A Page At The End Of Your Book Asking For A Review

62. List Building

63. Setting Up The Page I use WordPress for my website For the lead capture page I use either OptimizePress or WPLeadRocket For email service is use GetResponse

64. List Building http://effortlessholidaymeals.com/ Get 3 Meal Plans Plus Shopping List When They Sign Up For The Mailing List Goal Is To Email Them When Other Recipe Books Are Ready

65. You Got A List, Now What? Ask Them To Leave A Review Have Them Join A Facebook Group Ask Them To Buy Future Books

66. Promotional Plan Make The Book 99 cents For 7 to 10 Days PRIOR to your first official promotion Ask friends, family, other authors, use the review software, etc for reviews of your book during that time

67. Promotional Plan Once you have at least 5 reviews (try to get closer to 10), then switch the price to your full price (or higher) and make the book free on Amazon using KDP free days and the Pump The Brakes Promotional Strategy

68. Pump The Brakes Pump the brakes strategy allows us to leverage free traffic and turn them into paid buyers http://kdptb.com/pump-the-brakes-strategy/ http://kdptb.com/pump-the-brakes-strategy/

69. Promotion

71. http://www.timreallylikes.com/72places

72. Your Fast Action Plan Spend the rest of this week watching the replay and deciding on your first book Devote the next 30 days to having your first two books published on Kindle Build and scale from there

73. Rapid Recipe Fast Action Calendar

74. Once You Find A Winner Once you having a winning kindle recipe book, scale up in that niche or category

75. Kindle Scaling Formula When entering any niche, initially have two books created and begin promoting them instantly If one out of those two books turn a profit within the first 30 days, have 3 additional books created within that niche

76. An Example Number Of BooksTimeframe For Creation & Promotion 2 Books (2)30 Days 3 Additional Books (5)90 Days 2 Additional Books (7)90 Days 3 Additional Books (10)90 Days 2 Additional Books (12)90 Days

77. Kindle Scaling Formula Pt. 2 Do a free promotion on a single book each week using the pump the brakes promotional plan Scale up to 10 to 12 books and then rotate them weekly over those 12 weeks Bundle up books for additional sales and higher priced sales

78. Leveraging Your Work Use and repurpose as many of your books as possible Thanksgiving Book Thanksgiving Diet Book Individual Recipe Books (Desserts)

79. A Couple Cool Kindle Hacks Raise The Price Of The Book Before: $2.99 Now: $3.99 We sold more copies of the book at $3.99 than we did at $2.99. Raise the price even higher during “free promotional days”

80. Kindle Hacks Continued Make A CreateSpace Version Of Your Book Everyone Has Dozens of Cookbooks In Their Home Increases The Perceived Value Of The Digital Book

81. Common Screw Ups Book Name Cover Author Content

82. One More Thing …

83. I Want To Share With You How You Can Finish Your Next Recipe Book Within 30 Days While Outsourcing 99% Of It – And Having Me Pay You To Do It

84. During The Last 30 Day Challenge

88. We put more authors on Amazon within 30 days than ANY other program out there We also made a bunch of them best selling authors as well … In Fact …

89. It Would Not Be Possible Without A System

90. Along With The FAC

91. But This Isn’t About Me I’ve Only Talked About This System Once & Were Some Of My Coaching Clients Results

92. Easy To Implement

93. “The Best Program I’ve Ever Bought”

94. “I Never Dreamed I’d Be A Published Author”

95. “A Nice Little Passive Income Stream”

96. “You Pushed Us To Make Sure We Met Our Goals”

97. “Everyone Else Talks, Tim Shows”

98. But There Is A Problem Information Alone Isn’t Enough (Or You Would Already Be A Billionaire)

99. Sometimes We Need A Little Help, Encouragement, Direction … and a CHALLENGE

100. Introducing

101. Here’s How It’s Going To Work The Rapid Recipe Challenge Starts: Tuesday, March 4 th, 2014 Ends: Tuesday, March 25 th, 2014

102. Here’s What Is Going To Happen You’ll get instant access to the Rapid Recipe Training + Fast Action Blueprint For The 30 Day Challenge

103. In Addition I’ll follow up with you weekly to give you advice, direction, and guidance on what to do every step of the way

104. Not To Mention I’ll host a weekly live workshop & Q&A Call for you to come and ask for directions and feedback relating to your kindle book (They’ll be recorded and you’ll have lifetime access to everything)

105. The Goal To get you from idea to published recipe author within 30 days – and pay you to do it (more on that in a moment)

106. Here’s Everything You’re Getting Rapid Recipe Training & Fast Action Calendar ($47 Value) Weekly Live Workshop / Mastermind Sessions ($250 Per Hour) Weekly Emails, Facebook Group, and Direction ($97 Value)

107. It Keeps Getting Better Private Facebook Group (Perfect To Discuss With Your Fellow Authors & Former 30 Day Challenge Members) Weekly Fast Action Challenges (Weekly Prizes)

108. Our Facebook Group

109. But Wait, There’s More I’ll Pay YOU To Finish Your Book Finish Your Book (From Idea To Publication) Within The 30 Day Challenge and I’ll Give You 100% Of Your Money Back

110. Let’s Be Honest March is coming no matter what The only question I have for you is this – do you want it to be just another month or do you want it to be a month of celebration and accomplishment?

111. 100% Risk Free As long as you can follow the directions and the steps laid out in front of you (that people just like you have been successful with) you’ll be a published author and I’ll pay you to do it!

112. Fast Action Bonus For the first 25 people who sign up I’ll include: -Private Buyers Mastermind Call ($250) - Pump The Brakes Promotional Strategy ($47) - 2014 Kindle Blueprint ($27) -Personal Download & Review Of Your Book ($97)

113. Fast Action Bonus For the first 50 people who sign up I’ll include: -Private Buyers Mastermind - Pump The Brakes Promotional Strategy - 2014 Kindle Blueprint -Personal Download & Review Of Your Book

114. Fast Action Bonus For the first 75 people who sign up I’ll include: -Private Buyers Mastermind -Pump The Brakes Promotional Strategy - 2014 Kindle Blueprint -Personal Download & Review Of Your Book

115. Fast Action Bonus For the first 100 people who sign up I’ll include: -30 Minute Skype Consultation -Pump The Brakes Promotional Strategy - 2014 Kindle Blueprint -Personal Download & Review Of Your Book

116. WARNING Once we hit 100 Challenge Members I’m closing the doors on this and I’m not planning on offering it again this year. I don’t want you to miss out on your chance to finally become a published author so ….

117. Here’s My No BS Promise You’re going to see this offered to my entire list this weekend for $197. But, because you guys bought the live training I’m going to give you a huge discount.

118. I even thought about charging you guys $147 for this, but then I decided to make the deal even better ….

119. You can get everything listed above, plus direct and personal access to me for just a single payment of $97…

120. Here’s What You Need To Do Now Go To http://kdoutsourcing.com/30dc http://kdoutsourcing.com/30dc Get The Lowest Price Possible & Reserve Your Rapid Recipe Challenge Spot

121. Remember Once we hit 100 Challenge Members I’m closing the doors on this and I’m not planning on offering it again this year

122. Questions?? Go To http://kdoutsourcing.com/30dc http://kdoutsourcing.com/30dc Get The Lowest Price Possible & Reserve Your Rapid Recipe Challenge Spot