1. Location-Based Services: Time for a Privacy Check-In Nicole A. Ozer, Esq. Technology and Civil Liberties Policy Director ACLU of Northern California dotrights.org/LBS

2. Why Should Your Business Care About Privacy? Satisfy Consumer Demands Keep Business Partners Happy Avoid Expensive Lawsuits Generate Positive Press and Build Brand

3. Your Business Should Care Because Your Users Care 80% of global consumers are concerned about unauthorized access to their personal information. 55% of people using LBS are concerned about loss of privacy.

4. Stone Age Laws Don’t Work with Digital Age Businesses 2004: Facebook launched 1998: Google founded 1994: Yahoo & Amazon founded 1990: World Wide Web created 1986: Electronic Communications Privacy Act

5. New Technology and Old Laws Yields Unpredictable Results Can law enforcement use GPS to track location without a search warrant? Can law enforcement demand location records from cell carriers and LBS without a warrant? What are the legal requirements for your next product?

6. Location Information is Valuable… and Sensitive “A person who knows all of another’s travels can deduce whether he is a weekly church-goer, a heavy drinker, a regular at the gym, an unfaithful husband, an outpatient receiving medical treatment, an associate of particular individuals or political groups—and not just one such fact about a person, but all such facts.”

7. Learn from the Good Steps and Missteps of Others Keep Users Informed Protect Users While Gathering Data Safeguard User Data From Demands

16. Next Steps Best Practices for Businesses Baking Privacy into Business Development Technical Measures to Protect Privacy Updated Privacy Legislation Warrant Requirement for Location Data Audit and Oversight of Demands for Information

17. Location Based Services: Time for a Privacy Check- In dotrights.org/LBS Privacy & Free Speech: It’s Good for Business dotrights.org/business/primer Facebook: facebook.com/dotRights Twitter: @dotrights Nicole A. Ozer, Esq. Technology and Civil Liberties Policy Director ACLU of Northern California