1. KONICA MINOLTA PRINTING SOLUTIONS U.S.A., Inc. Konica Minolta Color Printers Help You Make More Money

2. 2 Agenda  What’s happening with color printing  What opportunities await you with color printers  What strategies can you use to increase color printer sales  Which Konica Minolta solutions work best for your customers Submit your questions online during the webinar using this button at the top of your screen

3. 3 Color Page Printer Shipments Doubled Share of Total Shipments 8% 16% Source: IDC

4. 4 Color Page Printer Sales Expected to Grow 21.8% average growth each year from 2004 to 2009 20.5% average growth each year from 2004 to 2009 Source: IDC

5. 5 Utilization of Color Laser Printers Increasing Source: IDC

6. 6 Why Are More Businesses Using Color?  Adds impact to communication  Improves readability  Increase retention of information by up to 70%  Reduces chance of error  Increases response rates  Helps increase sales

7. 7 Opportunities for Printers 8:1 Ratio of printers to copiers in any given business Whether ink jet or laser, your customers are using printers. Where did they get them? Retail? Kyocera? Ricoh? HP?

8. 8 Selling Color Printers into Existing Accounts  Displacement of older monochrome laser printers  Displacement of slower ink jet printers  Convenience of single-sourcing print supplier

9. 9 Displacing Older Printers  Does the primary application (document) of this printer lend itself to color?  Compare the price of replacement consumables with price of new color printer  Compare the cost of any maintenance contracts with the price of new color printer  Sell the benefits of color printing while maintaining support for monochrome printing

10. 10 Displacing Ink Jet Printers  Many of your customers rely on ink jet printers  Ink jet printers are slow, messy, and expensive if best quality output is desired  The “messiness” & slow printing of ink jets dominates customers’ mindset regarding color printing  Not efficient enough for business use

11. 11 LASER Print speed consistent regardless of print quality High duty cycle sustains use by multiple people on a network High consumable yields prevent workflow interruptions Output durable and resistant No special print media required for best output INK JET Print speed slows dramatically as print quality increases Duty cycle typically not designed for network use Limited consumable yields mean frequent replacement Output subject to smearing and fading. Drying time required Premium media (at a premium price) required for best output Why Color Laser vs. Ink Jet?

12. 12 Ink Jet Prints Migrating Source: IDC

13. 13 Color Markets  Real Estate  Medical  Human Resources  Advertising  Sales & Marketing  Technical Information Publishing

14. 14 Real Estate  Digital technologies converging in one market  Affordable digital cameras make it easy for salesperson to market properties  Affordable color laser printers give site-sellers durable, high-quality appearance  Economical to produce quantities  Utilize database software to personalize mailings  Utilize color laser printers to make mailings more appealing

15. 15 Medical  Medical imaging  On-demand printing at nurse’s stations  Space (lack of it) is crucial to successful printing solutions

16. 16 Human Resources  Personnel records  Training documents  Safety & health issues demand clear, concise communication of policies and procedures  Color laser printing facilitates the message  Added value to training: useful, full color posters or job aids increase retention of training

17. 17 Technical Information Publishing  Manufacturers need more economical and efficient methods of producing technical documents  Print-on-demand keeps data in documents current and costs contained by keeping in inventory only the documents needed for a specific run  Color in technical information – especially user documents – can affect liability

18. 18 Sales & Marketing  Proposals printed in color get noticed first  Letters printed in color get noticed first  Invoices printed in color stand a better chance of being paid first  One-to-one marketing makes the best use of your customer data  Customize mailings to individual segments of your market

19. 19 Sell Affordable, High Quality Solutions magicolor 7300 EN magicolor 5440 DL magicolor 5450 magicolor 2450

20. 20 magicolor 7300 EN: Best Color, Large Format Prints  PhotoART imaging technology ideal for your customers who need detail, wide range of colors  Up to 110 lb Index, 12.25”x18” from Universal tray  Banner printing up to 11”x35” (with optional manual feed)  Up to 4 individual paper sources for multi-size support  Competitively priced

21. 21 magicolor 7300 EN Competition magicolor 7300 EN HP 5550n Oki C9300N Xerox Phaser 7300N Price$3199 $3749$3412$3899 Speed20 2730 Resolution 9600x600 dpi-class 600 x 600, 3600 Ret 1200 x 600 600 x 600, 2400 dpi Emulations PostScript 3 PCL 6, PostScript, PDF PCL 6 PostScript Network Connection10/100Standard 10/100 Standard Std. Paper Input750 600650 1 Vendor web price as of 7/13/05 All prices listed in U.S. dollars

22. 22 magicolor 5450DN: Fast Color, Workgroup Strength  Full network and page language support  Fast print speed for better productivity  PhotoART imaging technology for best quality  Simple installation & maintenance for busy offices  Up to 4 individual paper sources for longer printing without interruption  Competitively priced

23. 23 magicolor 5450DN Competition magicolor 5450DN HP 4650hdn Xerox Phaser 6350DX Oki 7550hdn Price$2547 $3999$3149$2848 Speed27 223624 Resolution 9600x600 dpi-class 600 x 600, 3600 Ret 1200 x 1200 dpi1200 x 1200 Emulations PostScript 3 PCL6 PCL 6 PostScript 3 PCL 5c PostScript 3 PCL 6 PostScript Network Connection10/100/1000Standard 10/100 Standard Std. Paper Input600 16001800630 1 Vendor web price as of 1/19/05 All prices listed in U.S. dollars

24. 24 magicolor 2450: Power in a Smaller Size  Small footprint for small office spaces  PhotoART imaging technology for best quality  Easy installation

25. 25 magicolor 2450 Competition magicolor 2450 HP 2550n Lexmark C510n Oki C5400N Price $599* *after $100 rebate $641 1 $699 1 $1050 1 Speed 5 / 20 4 / 208 / 3016 / 24 Resolution 9600x600 dpi class 600dpi 2400 Ret 2400 Image Quality 1200 dpi Compatible Systems PostScript 3, PCL 6, PDF PostScript 3, PCL 6 Network Connection10/100Standard 10/100 Standard 10/100 Standard Paper Input 200 std. 700 max 375 std. 875 max. 250 std. 780 max. 400 std. 930 max. 1 Vendor web price as of 7/13/05 All prices listed in U.S. dollars

26. 26 magicolor 5440 DL: Affordable Office Printing Alternative  Fast printing: first page out in 14.1 seconds  Network-ready for TCP/IP  Supports Windows, Macintosh, and Linux for easy integration in office networking environment  Competitively priced

27. 27 magicolor 5440 DL Competition magicolor 5440 DL HP 4650n Okidata C7550n Lexmark C762N Price$1299 $2099 1 $2257 1 $1799 1 Speed27 222425 Resolution 2400 dpi 2400 Ret1200 dpi 4800 Color Quality Compatible Systems Windows (GDI) Mac OS Linux PCL6, PostScript 3 Windows Mac OS Linux Windows Novell Mac OS Linux Network Connection 10/100 Standard Paper Input 600 std. 1600 max. 630 std. 1690 max. 600 std. 3100 max. 1 Vendor web price as of 7/13/05 All prices listed in U.S. dollars

28. 28 Profits from supplies exceed hardware profits at month 3 (based on 1500 color prints/month) Build Profits with Supplies $259 $210

29. 29 Konica Minolta Helps You Make More Money 26% magicolor 5450DN This model not available through any other channel! Includes: 40GB hard drive Auto duplexer

30. 30 Konica Minolta Printers Help You Achieve KMBS Baseline Performance  All sales of Konica Minolta printers accrue toward your dealer baseline measurement from KMBS  Selling printers help you earn more…sooner!

31. 31 Not certified for Color MFPs? Still Sell Color Printers!  Even if you haven’t received KMBS authorization for color MFP sales, you can still sell desktop color printers  If you provide service, becoming a Authorized Service Provider for color printers is easy … and offers more opportunities for increased profits!

32. 32 Summary  Color printer shipments continue to increase…  Color printer monthly print volumes increasing…  Konica Minolta offers competitive color printers…  Konica Minolta hardware margins are great…  Konica Minolta supplies offer great profit potential…

33. 33 Don’t Forget Konica Minolta Printers!  Once your sales force has educated your customer on the value of color, what happens if color copier is not in their budget?  Use color printers to complement – not compete with – your color copiers  Grow the implementation of color printing in your existing accounts  Sell something!

34. Thank you for your attention! SAVE THE DATE Next webinar: August 16 How to Use Konica Minolta Total Cost of Ownership Tools