1. SHAMIRA CHAPPELL MELIHA KORKUTOVIC 11 TH GRADE AGE 16 LLC

2. Business Profile Professional Organic CSA Delivery Service:  We selected this business as Community Supported Agriculture is increasing in popularity in Connecticut. Type of Business:  Service  Busy Consumers : Provide them with a convenient, easy way to receive their weekly CSA share without the time-consuming travel.  Organic CSA Farms: Provide them with hassle-free delivery and attract new customers. Legal Structure :  Limited Liability Corporation  We selected this structure as we wanted the responsibility and the protections of being a corporation and we liked the idea of a single tax. 2

3. Opportunity 3 Opportunities  The trend of eating organic foods and going green has increased.  Many organic farms only have one designated weekly pick-up day for CSA shares which may be inconvenient for potential customers.  Businesses with similar vision are nonexistent.  There are 695,831 family households in Hartford County alone. Qualifications  Between the two of us, we are bilingual, and are currently learning a third language.  Have been in contact with Kathryn Caruso of Upper Forty Farm in accordance with our business.  Licensed to drive.  Have taken an Entrepreneurship/Marketing class.

4. Consumer Profile By Location  The Hartford County By Population  Males and females, ages 30 to 70 By Personality / Behavior  People who sign up for weekly CSA shares at organic farms in Hartford County  People who enjoy farm fresh, organic vegetables  Organic farms that would like to provide customers with the best service By Income  Upper middle to upper income families 4

5. Competition Competitive Advantage We deliver 100% organic CSA shares to customer’s doors. We attract new customers to the organic farms. CompetitorPriceQuality Greatest Strength Greatest Weakness Whole Foods MarketNo Delivery Offered ExcellentHigh-quality foodsNo delivery offered Not all products are organics High prices Farm Fresh Produce Store No Delivery Offered GoodProduce for sale every day of the week No delivery offered High Prices Customers pick up CSA shares themselves Time and Gas GoodWay of receiving weekly CSA share Inconvenient for customer Possible long distance travel 5

6. Marketing Mix Price:  More affordable for the customer than having to spend time and money for weekly travel Place:  Hartford County Product:  Delivered directly to customer’s door for convenience Promotion:  Business Cards  Website  T-shirts 6

7. Marketing Plan PhaseMethodDescriptionCost AwarenessVan with Wrapping Business Cards Website As we deliver Handed out to customers; placed at farmer’s markets Online Free $0.03/ card Free Purchase Discount on delivery of items Get a free t-shirt after five deliveries Get 20% off of your first delivery Shirt has our business information on it $4.20 $3.87 / shirt Retention Good customer service Word of mouth Give customers the best possible experience Once one customer is satisfied, they will share with others Free 7

8. Cost of Materials/Direct Labor Definition of One Unit One 4 week CSA share delivery contract Cost of Sales Per Unit Direct Labor (Labor Cost per Hour) Time (in hours) to make 1 unit Direct Labor Cost Per Unit $8.00 per hour100 minutes or 1.67 hours$13.36 Total Direct Labor Per Unit$13.36 Material DescriptionCost/Total QuantityCost Per Unit ($) Four 100% Recycled Paper Bags $71.00 / 250 bags$1.14 Four Receipts$29.95 / 7000 receipts$0.02 One Contract$41.95 / 2500 contracts$0.02 Total Material Cost Per Unit$1.18 Variable Costs Per Unit (gas) $11.38 Cost of Sales Per Unit$25.92 8

9. Economics of 1 Unit Definition of One Unit One 4 week CSA share delivery contract Selling Price per Unit$84.00 Direct Labor Per Unit$13.36 Materials Per Unit $1.18 Total COGS Per Unit$14.54 Variable Costs Per Unit (gas) $11.38 Total Cost of Sales$25.92 Gross Profit Per Unit$58.08 9

10. Time Management Plan Business Schedule for a Typical Week (Shamira) Entrepreneurship15 hrs. School Hours45 hrs. Work Hours (part-time job) 10 hrs. Sleep56 hrs. Free-Time Hours42 hrs. 10 Business Schedule for a Typical Week (Meliha) Entrepreneurship15 hrs. School Hours45 hrs. Work Hours (part-time job) 15 hrs. Sleep56 hrs. Free-Time Hours37 hrs.

11. Average Monthly Fixed Costs Type of Fixed CostMonthly Cost Entrepreneurial Stipend$20.00 Utilities (internet, cell phone)$30.00 Advertising (business cards, t-shirts)$50.00 Insurance (van)$216.88 Rent (home)$50.00 Depreciation (computer, van)$83.31 Total Monthly Fixed Costs$450.19 11

12. Monthly Sales Projections Total = 180 Monthly Break- Even Units 8 contracts 12 MonthUnits Sold January0 February0 March0 April0 May0 June25 July35 August45 September40 October35 November0 December0

13. Selling Price Per Unit$84.00 # of Units Sold180 Total Sales$15,120.00 Total COGS$2,617.20 Other Variable Costs$2,048.40 Total Variable Costs$4,665.60 Gross Profit$10,454.40 USAIIRD (5 months)$2,250.95 Other Costs/Unforeseen$1,500.00 Total Fixed Costs$3,750.95 Profit before Taxes$6,703.45 Less Estimated Taxes @ 25%$1,675.86 Net Profit$5,027.59 Projected Yearly Income Statement 13

14. Return on Investment Return on Sales (ROS) 33% For every $1 dollar of sales, my business earned : $0.33 14 (ROI) 29% For every $1 dollar invested, my business earned : $0.29 Return on SalesReturn on Investment

15. Start-up Investment Entrepreneurial hours needed for start-up Wage I pay myselfTotal start-up time investment 25 $8.00$200.00 ItemWhere I will buy this?Cost of Item Ford E-150 Commercial Refrigerated Truck Certified Ford Dealer$ 14,995.00 Van Detailing / WrappingSign-A-Rama$ 910.00 Garmin Portable GPSBest BuyAlready Owned Paper ProductsOnline$142.90 CASH RESERVE $ 1,350.57 Estimated TOTAL START-UP INVESTMENT $ 17,598.47 15

16. Financing Strategy for Total Start-up Investment Total: $17,598.47 SourceAmountDebtEquityGift Personal Savings (part- time job) $11,000.00X Relatives/Friends $6,598.47X 16

17. Social Responsibility Plan Our business will donate 7% of our net profits to the Connecticut Food Bank. Consumers will be aware of this on all business cards as well as our website. 17

18. Business & Educational Goals Business  To make a net profit of $5,000 while doubling the number of customers  To purchase a hybrid vehicle that is more efficient for the environment within five years 18 Educational  To graduate as Valedictorian and Salutatorian of our class and attend an Ivy League University  To receive Bachelor’s Degree and be enrolled in a rigorous medical school with a focus in nutrition and neurology

19. GO NUDE! Thank you for your consideration of The Nude Food Dude Please visit our website at www.thenudefooddude.weebly.com 19