1. Case Study 1: Ad-hoc Analytics and Reporting Support

2. Fanboys go on many social outings and purchase a lot of DVDs How often have you done (top-4 box %)…. Question Text

3. Love role playing & action shooter Things you love (top-3 box %)…. Question Text

4. Are huge fans of Comedy Things you love (top-3 box %)…. Question Text

5. Favorite formats: Movies (DVD/ Theatre) & TV Shows Question Text

6. Eary adopters of new media and technology Question Text

7. Favorites: Mystery, good/evil Themes (top box %)…. Question Text

8. Prefer casual fans of same interest over passionate fans of different interest Question Text

9. 64% spend more than 1 hour everyday on the Internet Online Hours…. Question Text

10. Thank You