1. IBM Enterprise Marketing Management (EMM) and Unica overview
IBM EMM
IBM Enterprise Marketing Management (EMM) and Unica overview

2. IBM Enterprise Marketing Management
IBM’s Enterprise Marketing Management solutions offer proven web and customer analytics, event detection, cross-channel campaign management, interaction management, online ad/search optimization, marketing, and marketing resource management.
Our EMM Offerings
Over 2,500 organizations worldwide
Tens of thousands of total users
Extensive service offerings
>200 partners
Customer and Partner Success
Meeting the needs of:
Cross-channel marketers
Online marketers
Marketing services
Two deployment models:
On Premises
SaaS
The recognized leader in marketing software solutions
Product Leadership
IBM’s Enterprise Marketing Management software empowers organizations and individuals to turn their passion for marketing into valuable customer relationships and more profitable business outcomes. These solutions integrate and streamline all aspects of online and offline marketing. Including customer and web, analytics, centralized decisioning, cross-channel execution, online optimization, and marketing operations
IBM, Unica, and Coremetrics have a passion for customer success, as demonstrated by hundreds of satisfied customers a cross many industries and around the world
IBM EMM’s partners are dedicated to marketing, and to helping their customers get the most of IBM’s products
Orvis, IHG, and Wehkamp are joint Unica/Coremetrics customers.
Our mission remains the same…
To power the success of every marketing organization with innovative technology solutions
Our Mission

3. Marketing’s challenges…and opportunities
4/20/2017
Marketing’s challenges…and opportunities
Years to reach 50M users: TV
13 Yrs
Internet
4 Yrs
Facebook
3 Yrs
Tablet
2 Yrs
Channels proliferate…
Network of pages
Network of people
The Internet evolves…
The consumer is in control…
The rate of change accelerates…
Marketing is undergoing a fundamental change as power shifts to the consumer, channels proliferate, competition intensifies, and marketing complexity grows.
The internet continues to transform how consumers buy and influence and how companies communicate with and service their customers.
A new marketing role is emerging. It is aware of the customers’ needs and facilitates customer experience with relevant and consistent messages across channels. New marketing is more collaborative and feels like a service.
Accelerating Growth
Marketing’s role must evolve…
Unica Confidential 3

4. Marketing’s Evolving Role
Awareness
Demand Generation Consideration, Preference, Transact
Prospects
Customers
Customer Experience
Quality,
Consistency,
Convenience
Customer
Engagement
Energized, Delighted,
Fans, Broadcasters
To meet new challenges marketing faces marketing's role must evolve…
From the traditional focus on awareness and demand generation to ensure a positive customer experience – across all channels and with relevant messages… marketing should feel so good that it feels like service
And with a positive customer experience, leading marketers and finding ways to energize their customers to ensure they are “fans” who review and broadcast their positive experience.

5. Enterprise Marketing Management (EMM) is the platform
EMM: a comprehensive suite that improves
and integrates five critical processes
Analyze
data to find actionable insights
Decide
on the best action or communication
Collect
data that augments each customer profile
Deliver
engaging messages and capture reactions
IBM’s Enterprise Marketing Management suite serves as the marketing optimization platform marketers need to coordinate all aspects of marketing. EMM does this by supporting five key marketing processes:
EMM helps marketers COLLECT data that enriches and augments what they already know about their customers and prospects. This doesn’t mean EMM serves as the customer data warehouse, or that it cleans up existing data. Instead this means that EMM can help marketers understand their customers better by putting new data in marketers’ hands that completes the picture of each customer and prospect – data such as what each customer has done on the company’s digital properties, and also the history of interactions with each customer (what messages have they been presented with and what were their responses), as well as purchase behavior.
EMM helps marketers ANALYZE all their customer and prospect data, to find new, actionable insights into their customer base and marketplace that can increase the effectiveness of all their marketing efforts.
EMM enables marketers to increase the relevance of all their marketing by automating the process by which they DECIDE on the next marketing actions to take with each customer and prospect. Think of this as the center of the marketing machine, where the wheels spin continuously, deciding what should come next in the dialogue with each customer and prospect – no matter how many thousands or millions of customers the company has. Should they be part of your next campaign? Should you present a personalized message in the next moment during their Web visit? Should you write on their Facebook wall, or send them a tweet or a mobile message? Should they receive a particular product or price offer?
Once decisions are made about what marketing action should come next, EMM makes it easy for marketer to DELIVER the message, and capture any response – responses in turn influencing future messages, ensuring the customer dialogue remains interactive. EMM can send the , or pass the message to another delivery service, or integrate with customer touchpoints such as a Web site, call center, mobile app or almost anything else.
Collecting, Analyzing, Deciding and Delivering are naturally very customer-centric capabilities. But EMM also helps marketers MANAGE what’s going on within their own organization, streamlining internal processes and improving marketing decisions by measuring results, tracking performance and guiding future marketing investment decisions.
By putting EMM capabilities in place to support these five marketing processes, marketers give themselves the management platform they need to coordinate all aspects of marketing.
Manage
budgets and processes and measure results

6. EMM flexibly addresses the needs of specific user groups
EMM SOLUTION
Digital Marketing Optimization
Digital marketers
Turn online prospects into repeat customers and loyal advocates
Marketing Interaction Optimization
Customer relationship marketers
Engage each customer and prospect in a one-to-one dialogue across communication channels
Merchandising & sales planners
Price, Promotion,
and Product Mix Optimization
Align prices, promotions and product offerings to increase customer loyalty and profit
Of course, most marketing organizations won’t – and shouldn’t – adopt the full set of EMM capabilities all at once. Doing so isn’t impossible, but it’s more typical to see marketing organizations start with EMM by choosing the needs of a particular group or team within the larger marketing organization to focus on first. To support this approach, IBM’s EMM suite is designed to be adopted as individual solutions for particular user groups.
Today, IBM’s EMM suite is made up of four specific solutions -- which have been designed for user groups with roles that align with typical/best practice marketing organizational structures:
Digital marketing groups typically have responsibility for all things digital, such as the Web site, mobile Web and mobile apps, search marketing, online display ads, sometimes and mobile messaging, and social media marketing. These digital marketing channels span all three media types, “paid,” “earned” and “owned.” These digital marketers need to turn online prospects into repeat customers and loyal advocates. The EMM solution for them is the Digital Marketing Optimization solution.
Customer relationship marketing groups that use customer data for targeted marketing intended to build relationships, increase customer loyalty, reduce churn and grow customer lifetime value. These marketers need to engage each customer and prospect in a one-to-one dialogue across communications channels. They typically use the “owned” media types, such as , direct mail, and increasingly live customer touch-points such as Web sites, call center, kiosks, and in-store or in-branch personnel. The EMM solution for them is Marketing Interaction Optimization.
[INSERT SECTION ON MERCHANDISERS AND SALES PLANNERS HERE.]
Marketing leaders, planners and decision-makers are less concerned about marketing through specific channels than in measuring overall marketing performance, creating marketing plans and budgets and making decisions about marketing investments. People in these roles need to improve overall marketing operations, and in particular the planning process, to reduce costs and increase results to maximize marketing ROI. The EMM solution for them is Marketing Performance Optimization.
Marketing Performance Optimization
Marketing leaders & planners
Improve marketing operations and planning to maximize marketing ROI

7. IBM’s Enterprise Marketing Management Capability Framework
Engage each customer and prospect in a cross-channel dialogue that builds upon their past and current behavior
IBM’s Enterprise Marketing Management Capability Framework
These are the key functional areas required for marketing success in creating relevant customer interactions and long term relationships.
Customer Awareness:
Know everything there is to know about your customers and prospects
Centralized Decisioning:
Decide what should happen next in your ongoing dialogue with each customer and prospect
Cross-channel execution:
Put the message in front of customers and prospects, using the right channel at the right time
Integrate Marketing Operations:
Automate the “back office” of marketing to increase collaboration, efficiency and precision of marketing work

8. Integrated Marketing Operations Centralized Decisioning
IBM’s Enterprise Marketing Management Comprehensive suite of marketing management capabilities
Facilitates collaboration and cross-channel planning, design, execution, and measurement.
Integrated Marketing Operations
Awareness
Decisioning
Execution
Centralized Decisioning
Determine the best message to extend in outbound and inbound marketing channels.
Cross Channel Execution
Deliver highly relevant marketing messages and retain a corporate memory of interactions.
Facilitates collaboration and cross-channel planning, design, execution, and measurement
Customer Awareness
Leverage comprehensive data to identify opportunities and predict marketing outcomes.
Web and Digital Analytics
Predictive Analytics
Visual Exploration
Event Detection
Segmentation
Offer Management
Real-time and Behavioral Targeting
Interaction History
Contact Optimization
Inbound Integration
Lead Routing and Monitoring
Distributed Marketing
Online Ad/Search Bid Management
Web and Digital analytics – all you need to understand customer and prospect behavior across all online channels: Primary products: Coremetrics Analytics, Coremetrics Social, Coremetrics Mobile, and for those with the need for on premises web analytics Unica NetInsight
Event Detection – analyze and spot trends in large amounts of transaction data with Unica Detect
Predictive Analytics – Working with Unica Campaign, Unica PredictiveInsight is built to answer marketing questions: predicts customer response, identify the best products for cross-sell, suggests optimal customer segmentation and forecasts lifetime value
Visual Exploration – using graphical and drag and drop tools, understand individual’s off and online trends and behavior using Unica CustomerInsight. Once customer groups are found, load info directly into Unica Campaign for easier segmentation
Segmentation and Offer Management – as part of Unica Campaign understand, track, and define key customer and prospects groups for targetted marketing
Real-time Behavioral Targeting – Evaluate customer behavior in real time, whether it be web behavior, purchase activity, or call-center activity to rapidly develop the appropriate message for the appropriate channel, using Unica Interact in conjunction with Unica Campaign or Coremetrics Ad-Target for defining and delivering the more relevant message across ad networks
Contact Optimization: Use Unica Optimize along with Unica Campaign to mathematically determine the best communication/offer for each customer or customer segment based on the customer’s interaction history, offer details, channel preferences, time frame, business constraints. offer rules, and marketing objectives.
use Unica eMessage (which includes Unica Pivotal Veracity) to create, test, deliver and track s. With Pivotal Veracity you can test readability across dozens of different devices and clients. Or, integrate with many partner providers using Unica Campaign or Coremetrics LIV .
Inbound Integration: As part of Unica Interact capture and respond to incoming visitors to websites and call centers
Lead Routing and Monitoring – With Unica Leads, marketers can more effectively qualify, prioritize, and assigns leads, notify and deliver leads to sales teams and qualified agents, and measure results from leads passed.
Online Ad and Search Bid Management – Use Coremetrics AdTarget to leverage granular visitor activities captured by Coremetrics to enable delivery of highly relevant display ads and increase visitor reacquisition rates across partner ad networks. Use Coremetrics Search to improves top-line business results, reduces operational costs, and demonstrates returns on PPC investments. The solution enables data driven decision making, streamlines workflow across multiple search engines, and drives outstanding PPC returns.
Manage plans, budgets, process and measure marketing performance with Unica Marketing Operations.
Customer and other Data: Use Coremetrics Benchmark, which delivers aggregated and anonymous competitive data for industry-specific, best practice key performance indicators, to show how your site performs compared to industry leaders and peers.
Plans & Budgets
People & Processes
Data & Assets
Measurement & Performance

9. Where IBM Unica Campaign fits into the IBM Unica Enterprise Offering
Awareness
Decisioning
Execution
Segmentation
Offer Management
Interaction History
Real-time, Behavioral Targeting
Contact Optimization
IBM UNICA CAMPAIGN
Inbound Integration
Lead Routing & Monitoring
Distributed Marketing
Search/ Display Ad Management
Web & Digital Analytics
Event Detection
Predictive Analytics
Visual Exploration
Operations
Plans & Budgets
People & Processes
Data & Assets
Measurement & Performance

10. What Is Unica Campaign? CAMPAIGN MANAGEMENT software:
Used to plan, design, execute, measure and analyze personalized marketing campaigns
Capable of managing all types of large-scale, multi-wave and cross-channel campaigns
Creates a “marketing system of record” for offers, segments and interaction history
Recognized best-of-breed functionality, scalability and record of customer success
Serves as integration hub for add-on modules:
marketing
Contact optimization
Real-time interactions
Distributed marketing

11. Business Challenges Addressed by Unica Campaign
Effectiveness of campaigns declining – need to increase precision of targeting and better track what’s working and what’s not
Volume of campaigns growing – requires greater operational efficiency and best practice standardization
Complexity of campaigns increasing (multi-wave, cross-channel, highly personalized) – harder to manage
Need to leverage data stored IN many places
Need to reduce dependence on I.T. to execute campaigns

12. Recent Adoption Patterns – by Product
common starting point +
common next step
use more of Campaign:
Offer management
Interaction history
Strategic segments
Custom macros
etc.
most common
next product
Coremetrics Web Analytics
adoption considerations
Something already in place?
Can you tag the site?
Do you have “inbound channels?”
Who controls the channels?
Has Campaign created new bottlenecks?
Do you have a top-down mandate or buy-in?
Feeling the pain?
ESP contract or existing investment in infrastructure?

13. Coremetrics Web Analytics
Product Dependencies
Coremetrics Web Analytics
can be used standalone but also has some integration with Campaign
can be used standalone but also has many integrations with Campaign
DEPENDENT
can work with and complement Interact
can be used standalone
but positioned and packaged as usable stand-alone
IMPORTANT: all products are positioned as being part of the integrated IBM Marketing Interaction Optimization solution

14. EMM leader quadrant is a group of major players with IBM as the leader
Gartner CRM MCCM 14

15. A Broad Set of Vendors may “Compete” in a Given Deal
CRM/ERP
Data & Analytics
Software
B2B Upstarts
Web Analytics
Mid-Market EMM
Deliverability
Search Bid Mgmnt
Web Personalization & Offers
Marketing Operations Specialists

16. IBM’s EMM Solutions Drive Real Marketing Value
Increase online ROI
Targeted ads drove 15X better ROI
Click thru rate 5X higher than untargeted
Increase marketing capacity
Over 100 concurrent campaigns per month and hundreds of digital assets managed
IBM’s EMM Solutions Drive Real Marketing Value
Increase volume thru automation:
Increased number of
campaigns by 30x
Increase online conversions:
On-site search conversion up 31%. Average order size for search up 5%
Lower online acquisition cost:
Cost-per-conversion decreased nearly 80%
Improve customer loyalty:
Reward Zone membership
doubled in 3 months. 17% profit increase
Reduce cycle time / boost efficiency:
Reduced campaign cycle times from 26 weeks per campaign to just 4 weeks
Reduce cycle time/ boost efficiency:
Campaign prep time reduced by 50% and campaign costs by 75%
Improve customer engagement:
500% increase in students retuning to college prep website
Bath and Body – Cormetrics
Wehcamp – Coremetrics
IHG – Unica Campaign and Interact
Nationwide –
ING - Unica Campaign and Interact
CVS – Unica marketing operations
Petco - Coremetrics
Best Buy – Unic Enterprise
Citrix – Unica Netinsight
Toyota - Unica Campaign
GM - Unicz Campaign, Detect, Marketing Ops
Targeted ads increase revenue
100% increase in coupon redemption
Large increase in revenue form new customers
Improve marketing quality
Reduced late projects from 35% to 5%. Eliminated “trashed” projects.
Increase campaign response rates:
250% increase in clicks per day
Increase revenue per impression 400%
Reduce marketing resource spend:
Marketing staff costs reduced 35%
 2010 Unica, An IBM Company

17. Customer Profile Unica Enterprise meets the needs of:
Cross-channel marketers
Online marketers
Marketing services
Online and bricks-and-mortar retail industry customers
Customer needs/pain points
Long campaign cycle time, slow time-to-market, and high costs of marketing campaigns.
Imprecise targeting of customers, resulting in low response rates & poor business results.
Poor reuse of customers’ past behavior to determine, over time, how to communicate with them now & in the future.
One-off relationships with customers -- no loyalty, no lifetime value.
Abandoned shopping carts, with no way to recover potential sales therein.
Inconsistent experience for customers as they move between channels.
Scattered decision-making throughout different parts / different channels of marketing organization.
Target Audiences
(VP, Director): Database Marketing, Direct Marketing, Internet Marketing, Relationship Marketing, Field Marketing, Marketing Operations, Customer Experience
CIO/IT
Targeted Key Industries :
Retail
Finance
Telco
Auto
High Tech
Insurance
Life Sciences
Media & Publishing
Travel & Leisure
Brokerage & Investment 17

18. Why marketers choose IBM Enterprise Marketing Management
Unmatched experience serving marketers
Thousands of marketing organizations
Every major industry
On six continents
Broadest and deepest product functionality
More modules than any other vendor
More capabilities within each module
Top ranks from analysts
Strategic commitment to marketing software
Groundbreaking vision for the future
Integrating marketing and breaking down marketing silos
Blend of deployment options (SaaS, on-premise, hosted by partners)
Marketing as part of Smarter Commerce
There are three major reasons why marketers choose Enterprise Marketing Management solutions from IBM.
First is IBM’s unmatched experience serving the needs of marketers. There are thousands of marketing organizations that are using EMM solutions from IBM. These marketers are from every major industry, and around the world – literally from six different continents. This means marketers buying EMM solutions from IBM have many peers to network with, and also that IBM can draw on the best practices of the world’s leading marketers to build its products.
Second, IBM has both the broadest and deepest product functionality on the marketplace. IBM has more marketing software modules that any other vendor, each module addressing an important marketing need. And there are more capabilities within each individual module than in comparable modules from other vendors. No wonder IBM gets top ranks from leading industry analysts – more on that in a moment. And you can expect this product leadership to continue, as IBM has made a strategic commitment to marketing software.
Finally, IBM has a groundbreaking vision for the future of its marketing software offering. The vision for IBM’s Enterprise Marketing Management offering is to continue integrating marketing and breaking down marketing silos – which is of critical importance to today’s marketers. IBM also sees the future of marketing software as being made up a blend of deployment options – software as a service (SaaS), installed on-premise software, and software hosted through partners. And finally, IBM sees the role of marketing software as not just to serve the needs of marketing on its own, but also as part of the larger Smarter Commerce concept.

19. Quick facts-
IBM’s Enterprise Marketing Management software empowers organizations and individuals to turn their passion for marketing into valuable customer relationships and more profitable business outcomes. These solutions integrate and streamline all aspects of online and offline marketing. Including customer and web, analytics ( Over 75% of uses some form today), centralized decisioning, cross-channel execution, online optimization, and marketing operations
Unica helps marketers can plan, design, execute, measure, and analyze multi-wave, cross-channel, and highly personalized marketing campaigns
IBM, Unica, and Coremetrics have a passion for customer success, as demonstrated by hundreds of satisfied customers a cross many industries and around the world.

20. Quick facts-
With IBM Strong hold in the land of IT and EMM focus of the Marketing groups we are now able to gain mind share of marketing and IT leaders.
Marketing is undergoing a fundamental change as power shifts to the consumer, channels proliferate, competition intensifies, and marketing complexity grows.
The internet continues to transform how consumers buy and influence and how companies communicate with and service their customers.
A new marketing role is emerging. It is aware of the customers’ needs and facilitates customer experience with relevant and consistent messages across channels. New marketing is more collaborative and feels like a service.

21. Key products that drive results!
Unica Leads
Lead management solution focused on the delivery of quality leads in a timely manner.
Unica Detect
Event detection solution focused on the Improvement of cross-sell and retention rates by detecting when customers are most receptive to offers.

22. Unica Campaign
Along with outbound campaign management it will alone you to determine, in real time, the right message to present in inbound marketing channels.
Unica PredictiveInsight
UPI is a key tool in building better customer relationships through more relevant interactions based on data mining and predictive modeling.
Unica eMessage
Combined with campaign it adds authoring and execution to the marketing campaign.

23. IBM Coremetrics Digital Marketing Optimization Suite

24. IBM Web Analytics cited as a leader by independent research firm
Highest score for strategy
Highest score for current offering
Highest score possible (and only one) for application usability and administration
Highest score possible (and only one) for corporate strategy
The Forrester Wave™: Web Analytics, Q4 2011, Forrester Research, Inc.,
October 6, 2011
The Forrester Wave is copyrighted by Forrester Research, Inc. Forrester and Forrester Wave are trademarks of Forrester Research, Inc. The Forrester Wave is a graphical representation of Forrester's call on a market and is plotted using a detailed spreadsheet with exposed scores, weightings, and comments. Forrester does not endorse any vendor, product, or service depicted in the Forrester Wave. Information is based on best available resources. Opinions reflect judgment at the time and are subject to change.

25. Introducing the IBM Coremetrics Digital Marketing Optimization Suite+ +
Customer Profiles
Web Analytics
Digital
Marketing Execution
Marketers can only achieve this customer-centric model if they have the technology to reinforce their programs.
We’ve built our technology over the past decade with the understanding that knowledge of your online visitor, each visitor will help you approach that prospect or customer and help move them toward a determined business goal.
And we know that a personalized experience, in the form of recommended products and services, content, s and offers and in site designs and optimized web pages generates significant, often instantaneous results for online businesses.
This is why we’ve built our technology to track each and every visitor to your business, why we enable you to build the richest, most complete profile of a customer, why we’ve invested in the concept of personalization and segmentation for every marketing initiative and why we believe that the more information you capture, the greater your ability to continuously improve future approaches to new and existing customers.
The Coremetrics Digital Marketing Optimization Suite enables you to create a compelling experience throughout each customer’s digital lifecycle through the fusion of customer profiles, web analytics and digital marketing execution. Let’s now take a deeper look into each of these three facets.
A compelling experience throughout each customer’s digital lifecycle. 25

26. 2626
IBM Coremetrics LIVE Profile provides a complete picture of each customer’s lifetime interactions with your business
Social & Mobile
Systems of Record
Traffic Sources
Off-line Interactions
Through customer profiles, we are able to apply the knowledge of each visitor and customer to the methodology driving digital marketing optimization. The Coremetrics Suite defines this information at the IBM Coremetrics Lifetime Individual Visitor Experience Profile or LIVE Profile.
LIVE Profiles build a complete picture of the customer through:
Tracking and storing historical information
Unifying online and offline information to create a true multi-channel view of each customer
Combining onsite information with offsite data from third party online properties, un-clicked display advertisements and other online activities away from your main property
Understanding how your customers are interacting with social media sites and how these are influencing their relationship with your business
Through this rich set of data, you are able to capture the deepest understanding about each and every visitor and then transform it into either analysis about your business or a direct action through an application that executes a specific task.
And through a single customer profile, we are able to more effectively syndicate out information through a wide variety of marketing channels to best target visitors and customers where and how they interact with your business.
Lifetime Website Behavior
Customer Attributes 26

27. 2727
Web Analytics provides marketers with answers for increasing return on marketing investments
IBM Coremetrics Web Analytics
IBM Coremetrics Enterprise Analytics
IBM Coremetrics Impression Attribution
IBM Coremetrics Lifecycle
IBM Coremetrics Multichannel Analytics
IBM Coremetrics Social Analytics
Most of you know the IBM Coremetrics Suite because of our web analytics.
We have a strong track record of reliability and accuracy with our analytics. The most critical capability is transforming insight into action.
Our focus has been on enabling our customers to extract value from their analytics and take future action that improves their results.
We’ve rapidly expanded our set of technologies to include more sophisticated reporting that connects information to business insight and a full range of marketing applications that seamlessly take advantage of the rich set of data we capture on every visitor to your online business.

28. IBM Coremetrics Web Analytics: the complete, cloud-based digital analytics engine at the heart of the Coremetrics Digital Marketing Optimization Suite
Complete insights for marketers & power users
Real-time KPIs and dashboards
Benchmarks
Mobile analytics
Deepest power-user analytics
and more. . .
Embed analytics into your enterprise and digital eco-system
Tag management and digital data exchange
Websphere integrations honed over years
Self-service data feeds
Go from behavioral insight to automated marketing action with just a few clicks
Granular visitor-activity warehouse, captured by IBM Coremetrics LIVE Profiles
Fluid navigation connects Coremetrics Web Analytics to digital marketing applications
IBM Coremetrics Web Analytics is the heart of the Coremetrics D.M.O.S and is our complete, cloud-based digital analytics engine
A lot of the reasons why Forrester Research ranked IBM at the top of their Wave are due to this analytical heart, and so many wonder what it is that sets this apart from other web analytics offerings
First, our customers get a more comprehensive set of insights that with other vendors would require them to purchase many add-on products before they could get the same:
You get key performance indicators in real time ... so you know where you stand
But uniquely, you also get (anonymous and aggregated) benchmarks on how your results compare to your peers in the same industry (by vertical and sub-vertical), so you see immediately where you are doing good vs. where you have opportunity to improve.
You get dashboards and reports for business users
You get deepest power user analysis for your most advanced analysts
You get everything you need for mobile site and application analytics
And much much more (e.g. API access, ability view reports in Excel, rich marketing attribution reporting, cross-session segmentation, etc. etc. etc.)
Next, IBM Coremetrics Web Analytics includes everything you need to embed analytics more deeply in your enterprise and your eco-system
Included at no additional charge is our tag management and digital data exchange offering so you can deploy Coremetrics and any other IBM or 3d party tags through an intuitive UI instead of manual JS coding. Most importantly, whenever you need to update or add more tags, you can do so through the UI instead of standing in line for site developers. This is in the hands of all IBM Coremetrics customers today and in IBM’s opinion, being without a tag management capability these days would be like going back to the dark ages.
Our customers of Websphere Commerce also benefit at no additional charge from out of box reports and single sign on that have been honed over the years. No other vendor has an integration with WSC that comes close.
We also think that your web analytics data is so valuable that you should be able to download it freely into your enterprise and mine it anyway you want and put it into your enterprise DWH if you want. So we included a self-service data feed capability at no additional charge.
But maybe as the biggest business value, IBM Coremetrics W.A. is uniquely designed to help you do much more than just to optimize website and online ads. But rather you can from insight to automated marketing action with just a few clicks to help you turn visitors into repeat customers and loyal advocates over time.
IBM Coremetrics LIVE Profiles is essentially the online visitor data warehouse that is included by default at no additional charge and it builds granular visitor-activity profiles automatically.
Thanks to fluid navigation between Coremetrics Web Analytics and the D.M.O.S. marketing apps you can select promising segments and configure or display ad campaigns to re-target or cross-sell or better service and “wow” your customers.
Analytics for optimizing your web presences, marketing ROI and for turning visitors into repeat customers and loyal advocates.

29. IBM Coremetrics Benchmark: industry performance reporting versus peers and competitors
Performance analytics. Peer-level benchmarking metrics that deliver competitive data for industry-specific key performance indicators (KPIs).
Aggregated and anonymous. The only solution to provide complete comparative metrics with no modeling or extrapolation.
Flexible and timely reporting. Measure site performance competitively and historically with visibility into daily, weekly, monthly, quarterly or even annual data.
Benchmark is one of the biggest differentiators of the IBM Coremetrics Web Analytics SaaS offering. It is the industry's most comprehensive benchmark for eBusiness performance, providing critical comparison data for site-wide key performance indicators including metrics for site traffic, conversions, mobile and social. With so much data flowing through marketing departments, Benchmark provides a quick and easy way to identify areas of improvement and opportunity by comparing your performance to those of your peers and competitors. The are over 1300 brands represented across several different geographies, verticals and sub-vertical industries. You can find insights around mobile and social traffic, visitor engagement metrics and a slew of other KPIs that aggregate every click and transaction across all participating brands without any modeling or extrapolation.
Performance metrics for uncovering areas of opportunity, improvement or discovering trends in your industry.

30. IBM Coremetrics Lifecycle: customer milestone reporting that gives marketers more effective tools to cultivate high-value customers
Industry-unique analytics for increasing customer value. Advance customers quickly from one milestone to the next.
Analysis across multiple sessions. Use cross-session funnel analysis to understand which milestones most influence repeat visit behavior over time.
Discover. Pinpoint key customer touchpoints that drive milestone progression.
Marketing Automation. Re-target active visitors with automated, tailored .
Trending. Gain insight into time-to- reach milestones for better programmatic planning.
IBM Coremetrics Lifecycle provides clearer visibility into event-driven customer segments that give marketers more effective tools to cultivate high-value prospective customers.
By understanding each customer milestone, marketers can know what actions to invest in to most effectively advance customers from one stage to another
With cross-session funnel analysis, understand which milestones most influence others
Gain insight into time-to-reach trends for better programmatic planning
Re-target active visitors at any milestone with automated, tailored to early/middle/late-stage customers
Continuously evaluate and optimize by pinpointing key customer touchpoints that drive milestone progression
Improve lifetime value by targeting each individual based on where they are in the customer journey.

31. 3131
Digital marketing execution empowers marketers to orchestrate a compelling experience throughout each customer’s digital lifecycle
IBM Coremetrics LIV
IBM Coremetrics AdTarget
IBM Coremetrics Intelligent Offer
The third facet of the IBM Coremetrics Suite is digital marketing execution.
IBM Coremetrics Search Marketing

32. Coremetrics key information
Key benefit in value proposition: Helps Increase conversions and retention.
Improved top-line performance for the executive in the Coremetrics Financial Services customer profile.
Used as a deployment model to optimize online marketing.
Coremetrics is SaaS and can be called by other products.
Can be used with ILOG as part of the fulfillment phase of the EMM/ Smarter Commerce.
WebSphere Commerce and Coremetrics bridges marketing and selling.
Influenced by practitioners but buying decisions made by executives.
Advance customers by investing in marketing, content, and products

34. IBM leads the market for marketing technology solutions
IBM: Leader
Magic Quadrant: Integrated Marketing Management, October 2011
Magic Quadrant: Multi-channel Campaign Management, May 2012
Magic Quadrant: Marketing Resource Management, February 2012
I hope this presentation has made you appreciate better IBM’s EMM offering. I will finish on an important point, which is that IBM leads the market for marketing technolgy solutions. Evidence for this can be seen here, in the fact that IBM is the only vendor that is a leader in all the relevant analyst reports covering the various parts of EMM.
IBM: Leader The Forrester Wave™: Web Analytics, Q4 ‘11
IBM: Leader The Forrester Wave™: Cross-Channel Campaign Management, Q1 ‘12

35. Drive superior returns for your email marketing efforts.
IBM Coremetrics LIV out-of-the-box ESP integration that leverages the power of customer insights to deliver targeted campaigns
Drive Conversion. Attract customers back during consideration cycle.
Save money. Retarget only the appropriate audience.
Automation. Automate targeted programs via certified ESP partner network.
Relevancy. Map content & recommendations to visitor preferences.
Advanced analytics. Rich segmentation and performance analytics.
We begin with LIV , which is our out-of-the box ESP integration capability. LIV leverages customer insight to deliver target campaigns. It is well known that more targeted and personalized yields higher return for marketers, and helps build stronger brand affinity. Specific benefits of employing LIV include customer re-acquisition (for example, cart abandoners); a reduction in costs, courtesy of a simplified interface for managing ESP partners, as well as delivering to just the right audience (vs. the shotgun approach). And finally, by leveraging rich data from Web Analytics, targeting is more impactful and personalized, and hence produces even stronger returns.
Drive superior returns for your marketing efforts. 35