2. © 2015 WAN-IFRA | WORLDPRESSTRENDS We represent news media industry in 120 countries We represent more than 18,000 publications 15,000 online sites 3,000 companies 80 national and regional news media associations Based in Paris, France, and Frankfurt, Germany, with subsidiaries in Singapore and India

3. © 2015 WAN-IFRA | WORLDPRESSTRENDS World Press Trends data partners Ipsos RAM Pew Research Center Newspaper associations comScore ZenithOptimedia

4. © 2015 WAN-IFRA | WORLDPRESSTRENDS WPT database WPT custom reports WPT annual report WPT Data is Available through

5. © 2015 WAN-IFRA | WORLDPRESSTRENDS 2.7bn 45% of all adults read print newspapers 0.8bn 42% of all desktop internet users read newspapers in digital formats

6. © 2015 WAN-IFRA | WORLDPRESSTRENDS PRINT CIRCULATION $89.9 billion up 0.4% in 2014 PRINT ADVERTISING $77 billion down 5.2% in 2014 DIGITAL CIRCULATION $2.5 billion up 45.3% in 2014 DIGITAL ADVERTISING $9.5 billion up 8.3% in 2014 NEWSPAPER INDUSTRY IN 2014

7. © 2015 WAN-IFRA | WORLDPRESSTRENDS REVENUES 3d – disrupted, digital, diversified

8. © 2015 WAN-IFRA | WORLDPRESSTRENDS newspapers advertising in the early 20 th century

9. © 2015 WAN-IFRA | WORLDPRESSTRENDS 20 th century newspapers earned up to 80% of revenues from advertising

10. © 2015 WAN-IFRA | WORLDPRESSTRENDS

12. $179 bn global newspaper revenues in 2014

13. © 2015 WAN-IFRA | WORLDPRESSTRENDS global newspaper revenue generation 2014 $92 bn PRINT AND DIGITAL CIRCULATION REVENUE $87 bn PRINT AND DIGITAL ADVERTISING REVENUE Source: WPT analysis

14. © 2015 WAN-IFRA | WORLDPRESSTRENDS Source: WPT Analysis, ZenithOptimedia and PwC Global Entertainment & Media Outlook global newspaper revenue sources 2010-2014 US$ million at current prices

15. © 2015 WAN-IFRA | WORLDPRESSTRENDS global print newspaper circulation revenues 2010-2014 Source: WPT database and WPT analysis

16. © 2015 WAN-IFRA | WORLDPRESSTRENDS global digital newspaper circulation revenues 2010-2014 Source: PwC Global Entertainment & Media Outlook

17. © 2015 WAN-IFRA | WORLDPRESSTRENDS global digital newspaper advertising revenues 2010-2014 Source: PwC Global Entertainment & Media Outlook

18. © 2015 WAN-IFRA | WORLDPRESSTRENDS EU/Africa/ME 34% Latin America 9% North America 21% newspaper regional revenue share in 2014

19. © 2015 WAN-IFRA | WORLDPRESSTRENDS Sources: Digi-Capital, PWC, AppAnnie, Companies, Gartner consumer apps to reach $70 bn revenue in 2017 Mobile consumer app sector revenue forecast ($bn) Game changer Non-games categories to match games revenue by 2017

20. © 2015 WAN-IFRA | WORLDPRESSTRENDS global newspaper revenues trends -Financial Times had 415,000 total digital subscriptions (64% of total paid subscriptions) and growth rate of digital subscriptions, 2013-14 was 31%, or 99,000 subscriptions. -For Texas Tribune 23% of revenue comes from events and 25% of revenues comes from digital sponsorships. -Axel Springer recruited over 150,000 subscribers for its premium service Bild Plus in the six months since its launch in June 2013. In the UK, the popular Sun newspaper has followed a similar model and attracted over 100,000 new digital subscribers.

21. © 2015 WAN-IFRA | WORLDPRESSTRENDS

22. © 2015 WAN-IFRA WORLDPRESSTRENDS CIRCULATION & REACH from print readers to digital loyalists

23. © 2015 WAN-IFRA | WORLDPRESSTRENDS Source: World Press Trends database and WPT analysis global daily print newspaper circulation 2010-2014

24. © 2015 WAN-IFRA | WORLDPRESSTRENDS Source: WPT analysis daily print newspaper circulation change by region

25. © 2015 WAN-IFRA | WORLDPRESSTRENDS global digital newspaper circulation 2010-2014 Global daily digital newspaper circulation (thousands copies of digital editions) Source: PwC Entertainment & Media Outlook

26. © 2015 WAN-IFRA WORLDPRESSTRENDS 11% paid for online news in 2014

27. © 2015 WAN-IFRA | WORLDPRESSTRENDS paying for online news in 2014 Source: Reuters Institute Digital News Report

28. © 2015 WAN-IFRA | WORLDPRESSTRENDS growth in smartphone access for news - selected countries Source: Reuters Institute Digital News Report growth in tablet access for news - selected countries

29. © 2015 WAN-IFRA | WORLDPRESSTRENDS Source: WPT analysis, comScore and Ipsos Media 2.7bn 45% of all adults read print newspapers 0.8bn 42% of all desktop internet users read newspapers in digital formats daily print newspaper global reach in 2014

30. © 2015 WAN-IFRA | WORLDPRESSTRENDS 85.8% adults read newspapers readership by platform in Australia Source: Ipsos Media

31. © 2015 WAN-IFRA | WORLDPRESSTRENDS readership by platform in UK Source: Ipsos Media and comScoreß 83.2% adults read newspapers Digital readership

32. © 2015 WAN-IFRA | WORLDPRESSTRENDS readership by platform in Chile Source: Ipsos Media and comScore 81.5% adults read newspapers

33. © 2015 WAN-IFRA | WORLDPRESSTRENDS DIGITAL MEDIA hooked to mobile

34. © 2015 WAN-IFRA | WORLDPRESSTRENDS 79% of all smartphone users check their device within 15 minutes of waking up within 15 minutes

35. © 2015 WAN-IFRA | WORLDPRESSTRENDS Broadcast 125 min Mobile 97 min Desktop 70 min Tablet 37 min Newspaper 33 min

36. © 2015 WAN-IFRA WORLDPRESSTRENDS app usage represents 52% of mobile engagement

37. © 2015 WAN-IFRA | WORLDPRESSTRENDS © 2013 WAN-IFRA global desktop digital news audiences 2013-2015 Source: comScore 2015

38. © 2015 WAN-IFRA | WORLDPRESSTRENDS US, UK and Canada digital news audiences UKUSCANADA DESKTOP ONLY MOBILE ONLY MULTI-PLATFORM Source: comScore 2015 33,999165,10715,271 2.41223.8681,566 11,11166,30412,732

39. © 2015 WAN-IFRA WORLDPRESSTRENDS ADVERTISING

40. © 2015 WAN-IFRA | WORLDPRESSTRENDS share of global ad spend per medium in 2014 Source: ZenithOptimedia

41. © 2015 WAN-IFRA | WORLDPRESSTRENDS global ad spend 2010-2017 Source: ZenithOptimedia Global Advertising Expenditure US$ million

42. © 2015 WAN-IFRA | WORLDPRESSTRENDS newspaper print advertising revenues 2009 – 2013 Source: Zenith Optimedia

43. © 2015 WAN-IFRA | WORLDPRESSTRENDS newspaper print advertising by region 2010 – 2014 Source: ZenithOptimedia Asia Latin America North America Europe Middle East & N Africa

44. © 2015 WAN-IFRA | WORLDPRESSTRENDS newspaper digital advertising revenues 2010 – 2014 Source: PwC Global Entertainment & Media Outlook

45. © 2015 WAN-IFRA | WORLDPRESSTRENDS the value of global online advertising $124 bn in 2014

46. © 2015 WAN-IFRA | WORLDPRESSTRENDS Source: ZenithOptimedia Internet ad spend by type 2014 – 2017 (forecast)

47. © 2015 WAN-IFRA | WORLDPRESSTRENDS programmatic transactions reached $21 bn in 2014 Source: Magna Global 2015

48. © 2015 WAN-IFRA | WORLDPRESSTRENDS programmatic transactions reached 20% of all online display in 2014 http://www.iab.net/programmatic

49. © 2015 WAN-IFRA | WORLDPRESSTRENDS programmatic advertising 2014 Source: MagnaGlobal

50. © 2015 WAN-IFRA | WORLDPRESSTRENDS there is one thing that did not change at all the way our industry value is presented is still the same

51. © 2015 WAN-IFRA | WORLDPRESSTRENDS