1. Kars Petersen UN2001 March 3. 2011 An Introduction to Color Theory

2. What is color theory? Make aesthetically pleasing blends Maximum readability and clarity

3. Primary Colors Colors cannot be created from mixing others Includes: RED BLUE YELLOW

4. Secondary Colors Mixing two primary colors together Includes: ORANGE GREEN VIOLET Mix secondary colors to get tertiary

5. The Color Wheel

6. Most important tool in color theory Complementary colors Contrast does not always mean good color pairing “Simultaneous contrast”

7. The Importance of Contrast This could be very important information you need to read, but can you? No. You could be missing out on something life changing, all because you aren’t listening, and the presenter didn’t have the common sense to use a contrasting color for his font. This, on the other hand, is incredibly easy to read, since it is a red font on a blue background. Complementary colors.

8. The Importance of Contrast Use contrast to draw attention

9. Analogous Colors

10. Colors and Emotions Some colors are associated with emotions Red = danger, excitement, etc. Blue = calm, relaxed, etc. Yellow = happy, positive

11. Sources http://img.toysrus.com/toys_us/images/TRU_20081225_ Roto/122508-TRU-Roto-Email_04.jpg http://img.toysrus.com/toys_us/images/TRU_20081225_ Roto/122508-TRU-Roto-Email_04.jpg http://www.artyfactory.com/color_theory/images/colours /colour_wheel.gif http://www.artyfactory.com/color_theory/images/colours /colour_wheel.gif http://owl.english.purdue.edu/owl/resource/691/01/