1. Create a visual and verbal text Delving into ideas from texts
9CW

2. The criteria – how you’ll be marked
The student can:
Achievement
communicate an idea about a text in a visual form
use appropriate verbal and visual techniques
combine these techniques
for a unified effect
write a statement of intent to explain their choices and purpose
Merit
communicate some ideas about a text in a visual form
combine these techniques for a unified effect
Excellence
communicate developed ideas about a text in a visual form
use appropriate verbal and
visual techniques
combine these visual and
verbal techniques with
some impact
writes statement of intent
to explain their choices
and purpose

3. Part 1: Choose the ideas and the form of your visual text
The text that I will base my visual text is…
Brainstorm and select two or more ideas from your chosen text to present in your visual text.
Text:

4. Part 2: Visual Techniques

5. Visual technique: Bold lines
Some features may need to be outlined in black to give them definition. Framing the image may help keep the viewer’s eye focused.
Example:

6. Visual technique: Colour
Designers need to carefully select which colours they use on a static image. Some colours are brighter and more eye-catching. The colours used should also be suitable for the image.
You wouldn’t use pink to sell a heavy metal CD!

7. Visual technique: Lettering
There are many options available with lettering: different fonts, sizes, upper or lower case, italic or bold. Font should be easy to read and, if it needs to be seen from a distance, it needs to have large lettering.
Example:
Easy to read? Easy to read? Easy to read?
Easy to read? Easy to read? Easy to read?

8. Visual technique: Symbol
A thing or drawing of a thing generally accepted as represented something or some quality.
Example:
Lion = courage
Cross = death, Christianity
Teardrop = sadness

9. Visual technique: Empty space
There are times when empty space becomes an important technique. Empty space around the words and pictures helps to draw attention to them.

10. What is the main idea being communicated?
Who is the intended audience?
Discuss the use of the following:
visual language
use of colour
style of lettering
Symbolism
Layout
Dominant image
verbal language
- words used
- language features such as pun, alliteration, simile etc
Slogan
4. How are the visual and verbal features combined to communicate the main idea?

11. Part 3: Plan your visual text
Brainstorm ideas for your design.
Select some features that you could use yourself. Be realistic.
Source extracts and create images for your visual text.

12. Draft your visual text
Use your prior discussions and planning chart to help you as you draft your visual text.
Settle on which visual techniques you will use. Remember to use these techniques in an original way and not to copy from the examples you have analysed.
Source extracts and create images for your presentation that you can combine with your own ideas in an interesting and imaginative way.

13. Part 4: Craft your visual text
Draft, rework, and reshape your visual text.
Make sure your visual text is as well crafted and integrated as you can make it.

14. Craft and control Apply each technique with precision and care.
If you are using a computer and software like Publisher or Photoshop, think about how you can be original and how you can create a presentation that will command the attention of your audience.
The finished visual text needs to be crafted and controlled, which means that it needs to look professional. Check through your text and look for any errors. Look for places where it can be improved. Are you pleased with the finished product or are there things which need amending or replacing?

15. Part 5: Present your visual text
Present your visual text in a way that is appropriate to your text type, your audience and your purpose. Here are some examples.
You could use a computer and the internet if you are doing a digital presentation.
You could use a data projector and computer if you are doing a slideshow or photo essay.
You could use paper or card for graphic texts or visual displays.