3.  Many news hacks insist that only they know what’s best for readers/viewers:

4.  “This business of giving people what they want is a dope pusher’s argument. News is something people don’t know they’re interested in until they hear about it...” Reuven Frank, former prez of NBC news

7.  The combined viewership for the ABC, CBS and NBC evening newscasts dropped 2%, to 22.1 million in 2012, resuming the downward trajectory of nearly three decades.viewership  Network news has lost nearly one million viewers/year for 30 years: Pew Research Center for Excellence in Journalism

12.  They’re in a big hurry

13.  They have short attention spans

14.  They’re in a big hurry  They have short attention spans  They want stories that personally connect... craft stories that focus on the reader rather than on the newsmakers: what does it mean to ME?

15.  They’re in a big hurry  They have short attention spans  They want stories that personally connect... craft stories that focus on the reader rather than on the newsmakers: what does it mean to ME?  But they also want stories: real narrative dramas starring real people

16.  They’re in a big hurry  They have short attention spans  They want stories that personally connect... craft stories that focus on the reader rather than on the newsmakers: what does it mean to ME?  But they also want stories: real narrative dramas starring real people  “Innovate or die.” Richard Curtis, ex- USA Today

19.  Owner: The Halifax Media Group  “The group consists of 36 newspapers and affiliated websites, published in five states in the Southeast. Halifax Media’s strategy is to invest long-term capital in quality companies positioned in strong markets that are closely connected to the community.”

21.  Formerly owned by the New York Times Company, a New York Stock Exchange listed public company. NYT bought the Sarasota paper in 1982 from the Lindsay family  Began in 1925 as the Sarasota Herald

22.  Also owns a bunch of websites: Ticketsarasota, artssarasota, yoursarasota, htpreps, insiderealestate

23.  Circulation: 74,000 daily 95,000 Sunday 96 th largest newspaper in the U.S.

25.  Publisher: Pat Dorsey, el queso grande  Executive editor: Bill Church, chief news executive  Assistant Managing Editors: Kyle Booth, Tony Elkin, Matt Sauer

26.  Also has editors for digital, sports, national/foreign news, community news, state/regional news, real estate, editorial page, business news, arts

27.  In addition to news side, also has executives running circulation, advertising, but where’s production?

29.  Broadsheet: Sarasota Herald-Tribune size newspaper

31.  Tabloid: smaller newspaper, e.g., The Sarasota Observer and Pelican Press.

33.  Broadsheet: Sarasota Herald-Tribune size newspaper  Tabloid: smaller newspaper, e.g., The Sarasota Observer and Pelican Press  Also a pejorative synonym for sleazy/yellow journalism

35.  By-line: Reporter’s name and title

37.  Headline: Big type, almost always written by copy editors

40.  By-line: Reporter’s name and title  Headline: Big type, almost always written by copy editors  Dateline

41.  By-line: Reporter’s name and title  Headline: Big type, almost always written by copy editors  Dateline  Pull quote/lift-out quote: a juicy quote from story that’s given special graphic emphasis

42.  By-line: Reporter’s name and title  Headline: Big type, almost always written by copy editors  Dateline  Pull quote/lift-out quote: a juicy quote from story that’s given special graphic emphasis  Cutline: the copy underneath a photo that explains what’s going on

44.  Take aptitude test on p. 29… not graded

45.  Remember no class on 11/26  We tour the Herald-Tribune!  Meet at LAF at 12 noon  Carpool to H-T  Tour from 12:30-2:30 p.m.  I’ll have sammies for lunch

46.  Our guide/source is Harold Bubil of H-T

47.  Research Bubil  Come prepared with questions about himself and H-T in general  Bring your reporters’ notebooks  Dress appropriately