1. W HAT I S A S TOCK ? P RESENTED B Y : (I NSERT YOUR N AME & F IRM L OGO H ERE ) FINRA R EVIEWED, J UNE 17, 2014 T HE S TOCK M ARKET G AME IIF@ SIFMA. ORG

2. Do you know these guys? Do you know what this is?

3. Mars Incorporated is a private company. The Hershey Company is a public company.

4. Mars Incorporated is a private company. The Hershey Company is a public company.

6. R ESEARCH : W HAT TO CONSIDER What do they sell? Do people want it or need it? Are they making money? Who are the competitors?

7. R ESEARCH : Q UOTE D EFINITIONS CompanySymbol The name of the company.The company’s stock/ticker symbol. Current PricePrice ChangePercent Price Change This is the current per share price of the stock. This is the difference between the stock’s current price and its last reported price. This is the difference in price expressed as a percentage. Prev CloseDay’s Range The previous close is the stock’s closing price on the previous trading day.The highest price and lowest price of the stock so far today. Open52wk Range The first trade of stock today is its opening price.The highest price and lowest price of the stock so far over a 52 week period. BidVolume An offer made to buy this stock.The total number of shares traded so far today. AskAvg Vol (3M) The price at which a seller wants sell this company’s stock.The average of the total number of shares traded in the past three months. 1y Target Est Market Cap The median target price as predicted by analysts covering the stock. The total current market value of all outstanding shares of a company. Beta P/E Beta measures volatility. A number less than 1 means less volatility and a number greater than 1 means more volatility. A company’s closing price divided by its latest annual earnings per share. Next Earnings Date EPS The next time the company will report its earnings. EPS stands for Earnings Per Share. It is a company’s profit or earnings divided equally among all the shares investors own. Div & Yield A dividend is a payment many companies make to its stockholders. Yield is the amount of cash that returns to stockholders.

8. R ESEARCH : T HE S TOCK Q UOTE Source: http://finance.yahoo.com/q?s=HSYhttp://finance.yahoo.com/q?s=HSY

9. R ESEARCH : W HERE TO LOOK Yahoo! Finance –http://finance.yahoo.comhttp://finance.yahoo.com Morningstar –http://www.morningstar.com/http://www.morningstar.com/ TheStreet.com (Investor Research) –http://www.thestreet.com/investment- research/index.html?cm_ven_int=navresearchhttp://www.thestreet.com/investment- research/index.html?cm_ven_int=navresearch Bloomberg (Markets) –http://www.bloomberg.com/markets/http://www.bloomberg.com/markets/ Official company websites

10. R ESEARCH : A CLOSER LOOK Net Income –$820.47M (4/17/14) Source: Yahoo! Finance Earnings Per Share –3.61 (4/17/14) Source: Yahoo! Finance Price to Earnings Ratio –27.87 (4/17/14) Source: Yahoo! Finance Ticker Symbol: HSY

11. Q UESTIONS

12. T HANK Y OU