1. Canadian Wines

2. Canadian Wine Labels Understanding them

3. Cellered in Canada –Only has 1% to 30% Canadian Grapes –Balance is comprised of Imported Grapes –Does not have to identify origin of country

4. Cellered in Canada

5. VQA – 100% Canadian Origin Quality Authenticity

6. VQA

7. Product of Canada Nova Scotia Manitoba Quebec B.C.

8. Product of Canada

9. VQA – 100% Canadian Origin Quality Authenticity

10. VQA - Role Manage and promote wine appellation system Set and enforce standards Verify origin of grapes and test all products for quality Uphold labeling standards

11. VQA - Regulations Wineries must register with VQA Ontario/BC Fee is $1,000 per winery All VQA wines must meet standards for grape quality and origin, winemaking and packaging Wineries are required to provide detailed documentation and evidence that each wine meets the required standards Winery Inspections $250

12. VQA - Regulations cont’d 100% Ontario/BC grown grapes Minimum 85% varietal content Minimum grape ripeness No additions of water processes regulated for different wine types

13. VQA - Testing Before receiving approval, each and every wine is tested for quality –Tasting by expert panel –Chemical analysis –Label review –Fee for every wine sent to testing $175 each product submission $100 each product re-submitted due to VQA failing

14. VQA - Regulated Terms Appellation names Icewine Late Harvest Estate Bottled Blanc de Noirs …etc...

15. VQA - Enforcement Enforcement key to integrity of system VQA carries out extensive independent monitoring and testing to ensure authenticity and compliance VQA has full powers of government to inspect, investigate, seize products and prosecute offenses

16. Canada’s Wine History B.C. 1859 Oblate fathers recognize potential viticulture 1921 Growers Wines Co. formed 1960 – 1978 pop wine boom Ontario 1075 1 st vines 1600 Jesuits make wine 1864 Vine Growers Assn formed 1866 1 st commercial winery

17. Canada’s Wine History B.C. 1978 Cottage Wineries licenses 1984 - 13 wineries in B.C. 1989 Farmgate Wineries emerge 1990 VQA formed followed by BC Wine Institute Ontario 1970 small cottage wineries 1990 growers open wineries 1990 VQA formed 2006 Niagara sub- appellations formed

18. Canada’s Wine History B.C 2005 - +125 winery licenses over 6,000 acres vines 2005 vintage 126,000 Litres icewine juice Ontario At present – 130 wineries 100 produce VQA wines (+800 VQA) over 20,000 acres vines 2006 vintage 1.2 million Litres Icewine juice

19. BC’s Top Planted Varietals RED Merlot Pinot Noir Cabernet Sauvignon Syarh Cabernet Franc Gamay Marechal Foch Petit Vedot Malbec Zweigelt WHITE Chardonnay Pinot Gris Gewurztraminer Pinot Blanc Sauvignon Blanc Riesling Ehrenfelser Semillon Viognier Auxerrois

20. Ontarios Top Planted Varietals White Riesling Chardonnay Gewurztraminer Sauvignon Blanc Pinot Gris Hybrid –Vidal Red Pinot Noir Gamay Noir Cabernet Franc Merlot Cabernet Sauvignon Hybrid –Baco Noir –Maréchal Foch.

21. Canadian Vineyards

22. Harvest

23. Climate / Soil B.C. Ontario

24. B.C. Wine Regions

25. DVA’s B.C. Okanagan Valley - 5,000 acres - 70 wineries Fraser Valley - 100 acres - 10 wineries Vancouver Islands - 200 acres - 25 wineries Gulf Islands - 95 acres - 8 wineries Similkameen Valley - 200 acres -15 wineries

26. BC Vineyard

27. Tantalus Riesling

28. Mission Hill SLC Sauv Blanc/Semillon

29. Petales d’Osoyoos

30. Wine Regions of Ontario

31. DVA’s Niagara Penninsula - largest over 11,000 acres of vines - 12 new sub-appellation Pelee Island - over 500 acres of vines Lake Erie North Shore - over 500 acres of vines Prince Edward County - newest and smallest

32. Niagaras Sub-appellations

33. Niagara Vineyard