1. Team 4 Ricardo Acedo de Talavera Alberto López Castilla Santiago Márquez Vázquez (0415520) Lappeenranta University of Technology CS30A7400 Software and Application Innovation

2. Potential Customers Lahti and Lappeenranta receive around 350 exchange students from all around the world every year, plus foreign master’s students. Lappeenranta does have a healthy winter tourism industry, due to snow activities and the Saimaa lake. In total, Lappeenranta has around two million visitors a year. Lahti is also a popular travel destination, because the city has excellent skiing facilities. Finland has 6.1 millions of visitors per year, and they would like to see Nothern Lights. Facebook page with 800 members who are interested in seeing Nothern Lights.

3. Digitraffic Open Data Digitraffic is a service offering real time and historical information and data about the traffic on the Finnish main roads. The data sources are the Travel Time System and the automatic measuring devices (LAM) of the Finnish Transport Agency, road weather stations, road surface pictures. The travel times are collected from 3300 km of Finnish main road and congested road stretches around the biggest cities. For using Digitraffic you just have to make an agreement with Finnish Transport Agency (FTA).

4. Matka Open Data Matka.fi is an online travel guide for public transport in Finland. Matka.fi allows users to search for the best public transport connections between two selected locations. The service includes all buses, trams, metro, commuter trains, and ferries. Matka.fi suggests the most suitable connections available at the given time. Access to the interfaces is requested on the account request form. The data is provided by the Centres for Economic Development, Transport and the Environment.

5. The Finnish Meteorological Institute's open data The Finnish Meteorological Institute share: weather, marine and climate observations weather radar images and lightning observations data for national weather forecasting and marine models. Use of data requires registration Three types of data sets: real-time observations, time series and forecasts.

6. Sketches Web app Main tab Subscribe for the app

7. Sketches Mobile App Main view Leaving a comment

8. Business Model Canvas - Key Partners Key Activities Value Propositions Customer Relationships Customer Segments Key Resources Channels Cost Structure Revenue Streams http://www.businessmodelgeneration.com Travel agencies in Lappeenranta and Lahti VR and public transport companies Software development Every Finn who enjoys Northern Lights Tourists Exchange students and international master’s students Mobile App (Android, IOs, Windows Phone) Web Page Email, SMS and social networks MarketingFree of charge for users User friendly interface Customizable notifications for the users Easy and fast access to the information Users can leave their comments or feedback about the Northern Ligths CommunitiesAutomated services All the open data sets IT infrastructure and software Hosting services Web page and app design Development of the apps AdvertisementsVoluntary donations

9. Bibliography http://www.lappeenranta.fi/ http://en.wikipedia.org/wiki/Lappeenranta#Tourism http://www.infotripla.fi/digitraffic/english/ http://developer.matka.fi http://www.smartinsights.com/ http://en.ilmatieteenlaitos.fi/open-data