2. A cross-platform medium Local newsbrands, in print and online, are the UK’s most popular medium, reaching 37.5 million (73%) of the population a week Source: JICREG (Jan-Dec 2013)

3. Focus on…..print

4. A B C1 ABC1 C2 D E Read by various backgrounds… 48% of the total ABC1 population reads a local newspaper Source: GB TGI Q3 2014 Did you know:

5. Local newspapers reach more 15- 24 year-olds than commercial radio Source: GB TGI Q3 2014 Read by a variety of ages… Did you know: 65+ 55-64 45-54 35-44 25-34 15-24

6. 51% 40 % 55% 52% 47% 37% 66% 54% 56% 52% 78% 32% 59% 43% 64% 37 % 70% 60% 82% 38% 64% 50% 36 % 20 % 90-100% 80-90% 70-80% 60-70% 50-60% 40-50% 65% of regular newspaper readers read a local newspaper Source: GB TGI Q3 2014 Read across the country…. Did you know:

7. 29% (7.2m) are heavy local newspaper readers (7.1+ hours) 70% 65% 58% Read everyday 4-5 times a week 3-4 times a week Once a week Source: GB TGI Q3 2014 Read on a daily basis… Did you know:

8. Readers are loyal would not change the local newspaper they read rely on local newspapers to keep them informed believe local newspapers cover local news Source: GB TGI Q3 2014 81% 10m readers 59%

9. Profile: decision makers read local 60% of local readers are chief income earners of local readers believe adverts help them make decisions local readers believe advertising helps them chose what they buy 4 million Source: GB TGI Q3 2014 48% of all main shoppers read a local newspaper Did you know: 67%

10. Advertising in local Local newspaper readers pay attention to adverts of local newspaper readers notice ads in newspapers/magazi nes million 5.7 57% Source: GB TGI Q3 2014

11. Look for a bargain in local first Advertising in local “Local newspaper ads often alert me to new products and services” 12 m Source: GB TGI Q3 2014

12. Newsbrands online million regularly visit local newsbrands websites …. have downloaded a local newspaper app for their device 6.1 m Source: GB TGI Q3 2014

13. Deal hunters – Looking for a bargain in local look for food and drink promotions look for toiletries look for household products look for multi-buy offers (food + drink) Source: GB TGI Q3 2014

14. Independent YouGov research finds marketers would be better investing in local than in social media Source: YouGov (2013), Sample: 2,000 of people in local communities trust local media 10% 67% of 55+ year-olds trust Facebook for finding out what’s happening in their local community

15. Readers are more than twice as likely to act on ads in local media than ads on TV and social media. Local media is nearly four times more trusted to provide relevant information about the local area than commercial TV and radio. Local media – in print and online – is the most effective combination for driving consumer action. Source: Newspaper Society, Consumer Catalyst (2014) Local newsbrands – A catalyst for consumers