1. Toyota Goes Social For Advertising and Market Research
Shelby Hobelman
Tevien Pinckney

2. The Problem
Automotive industry is a global multi-billion dollar business
The problem Toyota, and most car manufacturers, are facing is reaching Generation X and Generation Y
Generation X & Generation Y

3. Using Social Computing
Social Networks
Search Engine Marketing
Mass Advertising
One-to-One Targeted Marketing

4. Scion’s Advertising Actions
Scion maintains a presence in several large virtual worlds
whyville.net
There.com

5. Market Research
When a company or business is gathering information about their consumers’ needs and preferences
Scion incorporates market research in their advertising techniques

6. Loyalty Thanking Customers Remain in Contact
Just Listen to the Customer
Explain How Things Work

7. Personalization
The ability of a company to customize an existing product based on the consumers own individual preferences

8. Viral Marketing
Techniques that attempt to make each and very encounter with a consumer appear to be a spontaneous exchange of information
These activities are only considered viral when they have a high pass along rate from person to person

9. References
Scion (2014). “Build Your Own Car.” Retrieved from
Scion AV (2014). “#ScionAV.” Retrieved from
Toyota (2014). “Toyota Media Service.” Retrieved from ms.co.jp/en/01WebMarketing/index.html
Turban, Efraim, King, David, Lang, Judy (2011). Introduction to Electronic Commerce. Boston: Prentice Hall