2. About The Collegian The Collegian at Fresno State is an award winning student newspaper and students run newspaper that is distributed three times per week Monday, Wednesday, Friday nominated at California College Media Association: To target your specific demographic through 3 different platforms:  Newspaper  Online  Mobile Application

3. Award winning of Collegian California College Media Association (CCMA), 2012 Print Best Editorial, 2nd place Best Photo Illustration, 3rd place Best Cartoon, 2nd place Best News Page Design, 3rd place Best Sports Page Design, 2nd place Best A&E Story, 1st place Best B&W Ad, 2nd place Best Feature Page Design, 3rd place Best Online Ad, 1st place Advertising Best Online Ad, 1st Place Best Color Advertising, 3rd Place Best Group Promotion, 3rd Place Best Online Promotion, 3rd Place Advertising Best Group Promotion, 3rd Place Best Special Section, 1st Place Best Color Ad, 2nd Place Best Video, 3rd Place California College Media Association (CCMA), 2011 Print Best News Series, 2nd Place Best Feature Story, 2nd Place Best News-Page Design, 2nd Place Best Cartoon, 2nd Place Best Editorial, 3rd Place Best Arts & Entertainment Story, 3rd Place Best Features Photograph, 3rd Place Best Infographic, 3rd Place

4. Target demographic Target Gen- Y population The diversity of population Male:42% Female:58% Hispanic: 39% African American: 5.30% International Student:2.10% Native American:1.00% Fresno State represents 65 countries

5. Re:fuel re:fuel is a research agency such as student military and research college students a leading marketing firm connecting a wide range of brands with niche consumer segments through scalable and impactful media and promotions solutions

6. Why the collegian? The collegian award- winning Over 90 years excellence Reaching Gen-Y generation

7. Fresno State population 23,000 Gen Y College students 2,099 staffs and faculty Source: Re:fuel Media Marketing, January 2013

8. Will the students noticed the advertise? students read campus news paper ( 55% ) students read a newspaper at least once a week ( 75% ) Students have taken some sort of action by reading ( 70% ) Source: Re:fuel Media Marketing, January 2011

9. How many student get involves.. 23,000 students + 2,099 Staff & faculty = 25,099 If 55% of that will read the campus paper, who is left? 25,099 x 0.55 = 13,804 Statistically speaking 75% of them will read the advertisements 13,804 x 0.75 = 10,353 Readers have now witnessed your ad and 70% will take action 10,353 x 0.70 = 7,247 Potential clients from Collegian Advertising

10. Why Gen-Y Born in 1979- 1997, between the ages of 18-34, next dominant generation Big spenders  $170 million annually and raised as consumers Spend 30 hours a week on mobile phones Occupy 1/3 of the population Source: Re:fuel Media Marketing, January 2011, The cultureist January, 2012

11. Online and Gen-Y 78 % of Gen-Y have smartphones 71% of Gen-Y have a social networking 95% of Gen-Y the age of 18-25 go online Re:fuel Media Marketing, January 2011, Generation-Y: Urban land Institute,2013

12. Students spend Students spend….

13. Advertise to Gen-Y Majority of Fresno State students are categorized Gen-Y Have job Have income Still they have parental support

14. Three different platforms Newspaper (print) Online Mobile Applications

15. Newspaper of Collegian Publishes 3 times a week 7 different ad size for offers Prints 3,500 issues on Monday and Wednesday Prints 3,500 issues on Friday Special edition Placed 52 convenient newsstands on campus

16. Newspaper Stand location

17. Online The Collegian Online is Nationally recognized for its excellence The Collegian Online with advertise and connect to a widely diverse population Gen-Y is the majority of Fresno State and connected 24/7

18. Mobile application Easy to access Penetration raises, Gen-Y always check their phone Continue to increase downloads (Released in the summer of 2013 )

19. Print Ad rates

20. Color Options Full Color Full Page$300 Half Page $150 ¼ Page$75 Spot Color All sizes$50 Black and White No additional Charge Free Color for Special Edition

21. Online Advertisements  Rectangle (300x250 Pixels)  Monthly: $300  Weekly: $150  Skyscraper (160x600 pixels)  Monthly: $250  Weekly: $125  Leaderboard (728x90)  Monthly: $350  Weekly: $175  Static Rectangle (300x250 pixels)  Monthly: $500  Frequency Discount  1st month full price  2nd 10% off  3rd 20% off  4th 30% off  5th 40% off  6 and more 50% off (  Excludes Static Ad)

22. Mobile App  Premium Home Screen Tile  $150 a week  $400 a month  $990 a semester  Home Screen Tile  $100 a week  $350 a month  $900 a semester  Banner Ads  $50 a week  $175 a month  Notification Offers  $100

23. Get Started Flexible Payment Multiple run dates Free ad design

24. Target 23,000 new Teazer customers! Advertising with The Collegian now!!