1. www.paulgregorymedia.com

2. Re-branding Staffing Plus In this presentation we’ll cover… About Paul Gregory Media Benefits of Rebranding Our Approach Cost Case Study Our Experience and Expertise

3. www.paulgregorymedia.com About Paul Gregory Media 21 Years Design and Branding Experience 17 Years Technology Experience Founded PGM April 2006 90% Referral-Based Business Expertise in Print, Digital/Interactive, Web, Mobile Specialty in Branding and Marketing Collateral (15) Full (Re)Branding Projects Contracted in 2008

4. www.paulgregorymedia.com Benefits Why Re-brand Instill your company ideals, mission, reputation and value proposition. Better align your services in your branding. Avoid confusion in the marketplace. Create a better connection with your customers. Re-branding works.

5. www.paulgregorymedia.com Our Approach Brand Review We Listen –Take into account existing equity and recognition –Respect History –Consider name roots (Staffing Plus  Plus Group) We Assess your current brand –How does it mirror your current services & marketing –How does it affect internal behavior, attitudes and outward facing offer

6. www.paulgregorymedia.com Our Approach Brand Development Not an imposed decorative ‘style’ Anchor – Creative expression on your core business Emanates from your function, objectives and characteristics Stresses unique qualities to set you apart from the competition Infused into daily life of organization

7. www.paulgregorymedia.com Our Approach Brand Delivery Branding Book & Logo Usage Guide Internal Communications / Corporate Stationary Digital Media / Software templates Marketing Collateral Website Update Brand Workshops for Staff

8. www.paulgregorymedia.com Our Approach Proposal Contract Phase I: Discovery Kickoff Mtg, Brand Discovery/Research, Preferences, Develop Creative Brief, Audit & Overview, Brand Characteristics overview Phase II: Visualize Design & Development of name, logo, Typography study, color palettes, feedback and revisions, refinement Phase III: Design & Implementation New Name, logo, tagline, branding guide document, logo usage guide, Website, Marketing Collateral, Internal Business stationary Phase IV: Project Conclusion Branding Workshops, Marketing Plan Development

9. www.paulgregorymedia.com Costs Costs are calculated on a per-project basis. Items that affect cost the most are: Client Budget for (Re)Branding # of Deliverables requested in initial contract Because what we produce can be almost infinitely tailored to meet our client’s specific needs, it is our goal to always tailor our client’s project within their specified budget.

10. www.paulgregorymedia.com Case Study: TRIUS & YOEX TRIUS and YOEX form new Partnership Combined Logos / Identity Diluted overall branding Diminished credibility Did not reflect common goal/offer Confused target customers

11. www.paulgregorymedia.com Case Study: TRIUS & YOEX Our Goal was to keep branding equity already developed. We focused on similarities between logos.

12. www.paulgregorymedia.com Case Study: TRIUS & YOEX

13. www.paulgregorymedia.com Case Study: TRIUS & YOEX Final Logo Unified Brand Strengthens Offering Partnership Credible Revitalized Energy (client & customers) Increase ROI in marketing investments Increase in Business

14. www.paulgregorymedia.com Our Experience Branding & Collateral Specialists 50% of business in 2008 70% of business in 2009

15. www.paulgregorymedia.com Trophy Case Out of the (12) awards we’ve won in the past 16 months… PGM Won (6) International Design Awards specifically for Client Branding Projects. …including one this past May 2010.

16. www.paulgregorymedia.com What Will Your New Brand Look Like? ? Call to schedule a consultation today. 630-799-1571. Ask for Paul Feith.