1. H-CARE: “Launching of Sector Skills Alliance for Training & Apprenticeship of Health Care and Food Supplements Salespersons” 540170-LLP-1-2013-1-TR-LEONARDO-LMP Mr. Bünyamin BAVLI Project Coordinator Istanbul Regional Educational Directorate TURKEY

2. General information:  Sub-programme: Leonardo da Vinci  Action: Multilateral Projects for Development of innovation – Sector skills alliances  Start date: 01 January 2014  End date: 30 June 2016  Duration: 30 months

3. Partnership:  Istanbul Regional Educational Directorate, Turkey – Project Coordinator  European Medical Association, Belgium  Technical University “Gheorghe Asachi”, Romania  BFI National Institute for Vocational Training, Austria  National Agency for Vocational Education and Training, Bulgaria  Consultancy company “ZGURA-M”, Bulgaria The alliance comprise of six participating organizations represent EU Health sector, Educational Authorities, VET provider, Public Administration Authority and Guidance and Counseling body committed to create an innovative H-CARE VET programme, aiming at fulfillment of the gap of well qualified workforce, who provides services to direct users in Health sector.

4. Prerequisites for project development  The fastest growth in Health Care jobs is concentrated in the Health Services field and 19% of all health care job growth from 2004-2014 will be in Health services (Source: BLS, Career Guide to Industries; Health care Jobs Projections from 2004 through 2014).  Following the identified gap between the needs of the market and available, but not relevant, VET courses, the project intends to develop innovative blended training programme for Vocational qualification of a new job profile “Health Care & Food Supplements salesperson” targeted to unemployed people (18+) or current employees in the Health Care sales sector.

5. Prerequisites for project development  The surveys of EMA (P2) shows that there is a lack of ICT training materials in that field as well as the importance of the H-CARE EQAVET (bringing together all necessarily skills and knowledge) tool is necessarily innovative. Furthermore this profession does not exist in National Occupational Classification framework of EU countries;  The project will provide national qualification descriptions (by ECVET learning outcomes) and will build them on “Integrated Competencies Framework For Public Health Workforce Development” (promoted on 20.12.2011) and with EQF, so that the existing qualifications in this field will become more transparent and comparable.

6. Target groups:  Unemployed graduate adults (18+) who are seeking employment in the Health Care and Food Supplements sectors;  Current employees at aforementioned sectors who would like to increase their sales skills and competitiveness;  VET trainers and VET training centres;  Trade companies (SMEs) in the field of Health Care.

7. Project key results:  Comparative quantitative and qualitative analysis of the national findings related to training needs and gaps related to the knowledge and competencies of the current and potential HC salespersons;  H-CARE unified curriculum (ECVET based);  Multilingual e-learning platform (WCAG 2.0 SCORM compliant);  H-CARE VET training modules ;  H-CARE control tool (EQAVET based);  Occupational core profile of “Health Care and Food Supplement Salesperson”  Consolidated Usability report.

8. The H-CARE blended VET training programme The H-CARE blended VET training programme will consist of 7 training modules, developed as cross-sector alliance collaboration namely:  M1. Health Care Introduction & Health prevention guidelines;  M2. Trading with medical devices (MD), Assistive technologies (AT) and food supplements (FS)  M3. Communication & Work with disabled customers;  M4. Sales management skills;  M5. Entrepreneurship skills;  M6. E-commerce (FS, AT & MD);  M7. Apprenticeship.

9. Impact:  The impact on unemployed graduate adults (18+) who are seeking employment will be immediately envisaged and will reflect not only on enhancement of their knowledge and skills but also will influence the level of services at the companies where they are employed;  For unemployed people who would like to work at Health Care sales establishments the H-CARE project will provide required knowledge, skills and competencies and will increase the level of their competitiveness on the labour market.

10. Impact: (2)  For VET training centers will benefit by using free of charge training resources in the field of Health Care and Food Supplements sales. So far the project partners investigated that in partners’ countries and also in EU level there is current gap of availability of such of training resources.  For Trade companies (SMEs) in the field of Health Care - H-CARE training materials will train more competent employees who could work in their establishments and/or will increase the performance sales level of their current employees.

11. Europe 2020 contribution:  H-CARE also contributes to the Europe 2020 growth strategy in particular to the EU’s employment rate target of 75% by 2020, by helping people learn new skills and adapt to changes in the labour market.  By development of a new occupational job profile in Health Care Sales the project will encourage the employment in this sector.  The project offers exactly new skills for new jobs Agenda, providing opportunities for the inclusion of unemployed or low paid people in the EU job market.  The H-CARE innovation can help make the Health Care sector more sustainable and find new cures for health conditions since the HC sector has an important role to play in improving skills and creating jobs as it employs 1 in 10 of the most qualified workers in the EU.

12. Contact: Istanbul Il Milli Egitim Mudurlugu - Hayat Boyu Ogrenme (Istanbul Regional Educational Directorate) Ankara Caddesi No:2 A Blok Cagaloğlu, Fatih 34110 Istanbul, TURKEY Tel: +902125228401; Fax: +902125207646 İstanbul.meb.gov.tr Mr. Bünyamin BAVLI projecthcare@gmail.com Tel. +90 212 455 04 00

13. The end… THANK YOU FOR YOUR ATTENTION!