1. My advert campaign Rapid Rope

2. The rapid rope The rope is a normal skipping rope but lights up each time you jump. Also courts the jumps you do. It lights up depending on the speed of the jumper The rope looks like a normal rope but when you jump the LEDs (Light Emitting Diode) light up. It will cost £7.99 Not my product. Its an explain.

3. Who are the brand? The competitors that are also doing skipping ropes are Adidas, Golds Gym, Reebok, Universal and YORK. The competitors that are also doing skipping ropes are Adidas, Golds Gym, Reebok, Universal and YORK. The element of the skipping rope is that the LEDs light up and court the jumps you do with the rope when the user uses the product. Which could bring the family together in the summer. The parity is the smile ink company. R

4. Other advert for skipping rope My advert is going to be original as the “skipping rope” never had a really had an advert. There is not a skipping rope advert out apart from the short advert from “speedy feet”. which just on YouTube so it didn’t make the air. http://www.youtube.com/watch?v =5ZATojcucuc http://www.youtube.com/watch?v =5ZATojcucuc

5. What is my campaign about? The campaign is about informing people about a product. “The Rapid Rope”. We want people to get out and create great moments of being with their family or friends without the social media products needed.

6. What are the technical aspects of my advert? The style is to affect people to get out more in the summer without being stuck at home while the lovely weather is out for once. It shows a family or even friends having fun which may influence others to do the same and by buying the Rapid Rope.

7. What are the techniques? Humor and shock as of the fact the people are sad and they are at a social grouping. The product contains alliteration to be more affective for people watching the advert. Different camera angles to get the feelings and emotion of the people in the advert. Creative placement of where the product is being shown and used. Colours are bright to show it’s a happy and peaceful atmosphere. Colours are bright to show it’s a happy and peaceful atmosphere.

8. Why this audience? The audience is young people(aged 4 to 8) as there life is started to be filled with technology and social media. Also families need to get they children active. The reason why it was for young people is to get everyone together to make great memories without the necessary technology. Families and friends are now surrounded by technology and don’t go out as much like they should do.