1. DEBUT E-content Value Model

2. Realising Value :Examples

3. Community Portal

4. E-content Analysis Framework

5. An Idealised Model ? Web Portal Kiosks Digital TV Call Centre Shared Development Programme : WAP Phone; 3GTelephony Teledemocracy Information ManagementE-commerce Newsdesk Whats On Health Board OnE City Channel Services Young Edinburgh Lothian Learners Family Focus Tough Times Edinburgh Events News desk Shared Infrastructure Platforms Support Service Applications/Solutions College s Other Partner s City Counci l Content Providers

6. Revenue Generation Potential

7. Meta Data Management

8. Public/Private Mutual Benefit PartnersInputOutput Public BodyData Ownership Customer Base Secure added value for community gain Multi-national Local Enterprise R&D Global business acumen Special skills Local knowledge Fast reaction Market delivery Customer penetration Profit Market increase Profit

9. Focus on : Business Objectives Shared responsibility Structures of decision making Division of tasks User needs-Citizen needs Sharing revenues Successful PublicPrivate Partnerships

10. SUCCESSFUL PARTNERSHIPS IDENTIFY NEEDS AND UNDERSTAND BUSINESS DRIVERS IDENTIFY RELATIONS OF POWER AND PROPERTY DEVELOP SOUND MANGEMENT RELATIONSHIPS AND FRAMEWORKS ENSURE COMMITMENT WITHIN ORGANISATIONAL CULTURE

11. Legal Entity Case Study

12. THE NEXT STAGE USE DEBUT KNOWLEDGE DEVELOP FINANCIAL SCENARIOS MEET MARKET NEED BUILD INVESTOR CONFIDENCE DEVELOP BUSINESS APPLICATIONS IMPLEMENT APPLICATION RETURN VALUE TO USERS AND INVESTORS