1. Multicultural and Global Communication
Chapter 2
Multicultural and Global Communication
Student slides
Business Communication
Krizan, Merrier, Logan, & Williams

2. Learning Objective 1
Explain how cultural differences affect business communication.
Student slides
Business Communication
Krizan, Merrier, Logan, & Williams

3. Culture and Communication
People’s background, experiences, and culture influence their communication, thinking, and behavior.
Apply the you-viewpoint, learn about different cultures, and recognize that individuals differ within each cultural group.
Student slides
Business Communication
Krizan, Merrier, Logan, & Williams

4. Learning Objective 2 Identify cultural barriers to communication.
Student slides
Business Communication
Krizan, Merrier, Logan, & Williams

5. Cultural Barriers to Communication
Cultural relativism
Ethnocentrism
Lack of knowledge and understanding of other cultures
Discriminatory behaviors including harassment
Language differences
Student slides
Business Communication
Krizan, Merrier, Logan, & Williams

6. Learning Objective 3
Explain basic guidelines for effective multicultural communication.
Student slides
Business Communication
Krizan, Merrier, Logan, & Williams

7. Multicultural Guidelines
Understand your own culture and learn about other cultures.
Keep an open mind and respect differences.
Identify language differences.
Adapt to communication patterns.
Student slides
Business Communication
Krizan, Merrier, Logan, & Williams

8. Learning Objective 4
Discuss communication challenges in a global environment.
Student slides
Business Communication
Krizan, Merrier, Logan, & Williams

9. Global Communication Challenges
Variations in language and behavior patterns
High-context cultures prefer indirect communication
Low-context cultures prefer direct communication
Differences in language patterns and implied meanings of words
Differences in meanings attached to nonverbal language
Student slides
Business Communication
Krizan, Merrier, Logan, & Williams

10. Learning Objective 5
Describe key strategies for effective global business communication.
Student slides
Business Communication
Krizan, Merrier, Logan, & Williams

11. Key Strategies Review business communication principles.
Analyze the message receiver.
Be open to and accepting of other cultures.
Learn about other cultures and apply what you learn.
Consider language needs.
Student slides
Business Communication
Krizan, Merrier, Logan, & Williams