1. How to Focus and Measure Outcomes Katherine Webb-Martinez Central Coast and South Region All Staff Conference April 23, 2008

2. Workshop Desired Outcomes An understanding of how basic logic model techniques help define outcomes and focus program evaluation An understanding of options for data collection methods to measure outcomes

3. Workshop Agenda Introductions Part 1: Logic Model Presentation – Logic Model helps with outcomes Activity – “Using a logic model to focus outcomes evaluation” Part 2: Measuring Outcomes Presentation - Review of Data Collection Options Activity – Methods Café Close

4. Part 1: Logic Model as Road Map Where are you going? How will you get there? What will show that you’ve arrived? “If you don’t know where you are going, how are you gonna’ know when you get there?” Yogi Berra

5. University of Wisconsin-Extension, Program Development and Evaluation HUNGRYHUNGRY Feel better Get food Eat food Everyday example

6. University of Wisconsin-Extension, Program Development and Evaluation Logical chain of connections showing what the program is to accomplish What we do Who we reach INPUTS OUTPUTS OUTCOMES Program investments ActivitiesParticipationLearning (Short- term) Action (Medium -term) Impacts (Long- term) What we invest What results

7. University of Wisconsin-Extension, Program Development and Evaluation Outputs vs. outcomes Example: Number of patients discharged from state mental hospital is an output. Percentage of discharged who are capable of living independently is an outcome Not how many worms the bird feeds its young, but how well the fledgling flies (United Way of America, 1999)

8. University of Wisconsin-Extension, Program Development and Evaluation Social-economic- environmental impacts What do you want to know? Source: Bennett and Rockwell, 1995, Targeting Outcomes of Programs Reactions Learning Actions Number and characteristics of people reached; frequency and intensity of contact Degree of satisfaction with program; level of interest; feelings toward activities, educational methods Changes in knowledge, attitudes, skills, aspirations Changes in behaviors and practices Participation

9. University of Wisconsin-Extension, Program Development and Evaluation Needs assessment: What are the characteristics, needs, priorities of target population? What are potential barriers/facilitators? What is most appropriate to do? Process evaluation: How is program implemented? Are activities delivered as intended? Are participants being reached as intended? What are participant reactions? Outcome evaluation: To what extent are desired changes occurring? Who is benefiting / not benefiting? How? What are unintended outcomes? Impact evaluation: What are the net effects? What are final consequences? To what extent can changes be attributed to the program?

10. University of Wisconsin-Extension, Program Development and Evaluation ACTIVITY: PARENT EDUCATION PROGRAM What do you (and others) want to know about the program? Staff Money Partners Assess parent ed programs Design- deliver evidence- based program of 8 sessions Parents increase knowledge of child dev Parents better understanding their own parenting style Parents use effective parenting practices Improved child- parent relations Research INPUTS OUTPUTS OUTCOMES Facilitate support groups Parents gain skills in new ways to parent Parents identify appropriate actions to take Parents of 3-10 year olds attend Reduced stress Parents gain confidence in their abilities Strong families

11. Logic Model Reflection How does a logic model help focus on what outcomes to measure and when to measure them? How might you use a logic model in your own work?

12. Part 2: Measuring Outcomes How will you answer your questions? 1. Decide on what evidence answers the questions 2. Determine sources of information 3. Choose data collection methods

13. University of Wisconsin-Extension, Program Development and Evaluation Identify evidence How will you know it when you see it? What are the specific indicators that will be measured? - Often expressed as # or % - Outputs and outcomes indicators - Quantitative or qualitative

14. University of Wisconsin-Extension, Program Development and Evaluation Logic model with Indicators for Outputs and Outcomes Program implemented Targeted farmers Farmers learn Farmers practice new techniques Farm profitability increases Number of workshops held Quality of workshops Number and percent of farmers attending Number and percent who increase knowledge Number and percent who practice new techniques Number and percent reporting increased profits; amount of increase Outputs Outcomes

15. Remember: “Not everything that counts can be counted.” 9 (Quantity) Happy (Quality) Kids Quantitative: numbers, breadth, generalizability Qualitative: words, depth, specific

16. University of Wisconsin-Extension, Program Development and Evaluation Possible Evaluation questions, indicators Staff Money Partners Parents increase knowledge of child dev Parents better understand their own parenting style Parents use effective parenting practices Improved child- parent relations Research Facilitate support groups Parents gain skills in new ways to parent Parents identify appropriate actions to take To what extent is stress reduced? To what extent are relations improved? To what extent did behaviors change? For whom? Why? What else happened? To what extent did knowledge and skills increase? For whom? Why? What else happened? Who/how many attended/did not attend? Did they attend all sessions? Supports groups? Were they satisfied – why/why not? How many sessions were held? How effectively? #, quality of support groups? What amount of $ and time were invested? Parents of 3-10 year olds Deliver series of 8 interactive sessions EVALUATION QUESTIONS # Staff $ used # partners # Sessions held Quality criteria INDICATORS #,% attended per session Certificate of completion #,% demonstrating increased knowledge/skill Additional outcomes #,% demonstrating changes Types of changes #,% demonstrating improvements Types of improvements Develop parent ed curriculum Reduced stress Parents gain confidence in their abilities Strong families

17. Determine Sources of Information Program participants Existing data Program records, attendance logs, etc Pictures, charts, maps, pictorial records Others/Non-participants Key informants Funders Collaborators Etc.

18. University of Wisconsin-Extension, Program Development and Evaluation Decide on Data Collection Methods Survey Interview Test Observation Group techniques Portfolio review Diaries, journals Case study Photography, video Document review Expert or peer review

19. University of Wisconsin-Extension, Program Development and Evaluation Data collection plan template QuestionsIndicatorsData collection SourcesMethodsSampleTiming

20. When choosing your methods consider: Purpose Participants Resources Available

21. Some things to remember… There is no one right method of collecting data Each has a purpose, advantages and challenges The goal is to obtain trustworthy, authentic and credible evidence Often a mix of methods is preferred

22. Are the data reliable and valid? Validity: Are you measuring what you think you’re measuring? Reliability: If something was measured again using the same instrument, would it produce the same (or near the same) results?

23. University of Wisconsin-Extension, Program Development and Evaluation Logic model and reporting

24. Methods Cafe What approaches to measure outcomes work well for CE programs and why? Is there anything you’ve tried that you would not recommend?

25. Methods Reflection Given what we have discussed, what might you change or do differently with the methods that work for you? Are there any other, new methods that might work for you and your clientele?